Executive - Marketing

📌 Core Information

🔹 Job Title: Executive - Marketing

🔹 Company: Apparel Group

🔹 Location: Bahrain

🔹 Job Type: Full time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing marketing campaigns and events across various channels
• Coordinating with agencies, suppliers, vendors, and internal stakeholders
• Aligning marketing efforts with the brand's year-long marketing calendar
• Managing and overseeing marketing campaigns from inception to completion

ASSUMPTION: This role requires strong organizational skills, excellent communication, and the ability to multitask and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Execute marketing campaigns and events across various channels (digital, print, in-store, etc.) in alignment with the brand's year-long marketing calendar

✅ Coordinate heavily with agencies, suppliers, vendors, and internal stakeholders to ensure smooth execution of marketing campaigns

✅ Manage and oversee marketing campaigns from inception to completion, ensuring they meet the brand's objectives and standards

✅ Monitor and analyze campaign performance, providing regular updates and reports to senior management

✅ Collaborate with cross-functional teams to ensure marketing efforts support overall business objectives

ASSUMPTION: The role may require occasional weekend or evening work, especially during campaign launch periods.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of proven experience in marketing, with a focus on campaign management and event coordination

Required Skills:

• Proven experience in marketing campaign management
• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail
• Ability to work independently and in a team environment
• Proficiency in Microsoft Office Suite and marketing software tools
• Fluency in English

Preferred Skills:

• Experience in the retail or fashion industry
• Bilingual or multilingual skills
• Knowledge of the local market and consumer behavior

ASSUMPTION: Candidates with experience in fast-paced environments and a strong understanding of marketing trends will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive role in Bahrain, the estimated salary range is BHD 2,500 - 4,000 per month (USD 6,500 - 10,500 per year).

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Apparel Group products
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend or evening work may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel Group is a leading retail and hospitality conglomerate in the GCC and India, focusing on the retail apparel and fashion sector.

Company Size: With over 1,000 employees, Apparel Group offers a dynamic and collaborative work environment, providing ample opportunities for growth and development.

Founded: Apparel Group was founded in 2012 and has since grown to become one of the fastest-growing value fashion retailers in the GCC and India.

Company Description:

• Apparel Group retails its own label of apparel for men, women, and children, along with footwear, accessories, cosmetics, and household products.
• The company strives to offer the latest fashion trends at affordable prices, with a focus on quality and value.
• Apparel Group is committed to bringing dynamic and fresh offerings to its customers, with regular updates to its merchandise.

Company Specialties:

• Retail apparel and fashion
• Value fashion and merchandise
• Customer loyalty programs

Company Website: http://www.randbfashion.com

ASSUMPTION: Apparel Group's focus on value fashion and affordability sets it apart in the competitive retail market.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience, seeking to grow and develop their career in a dynamic and fast-paced environment.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, merchandising, and e-commerce.

Work Arrangement: This is an on-site, full-time position with standard office hours. However, the role may require occasional weekend or evening work during campaign launch periods.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include regional or international marketing efforts
• Opportunities to work on high-profile campaigns and events

ASSUMPTION: With Apparel Group's rapid growth and expansion, there are ample opportunities for career progression and development within the company.

🌍 Location & Work Environment

Office Type: Apparel Group's headquarters are located in Dubai, United Arab Emirates, with additional offices in India and other GCC countries. The Bahrain office is a regional hub for marketing and sales efforts.

Office Location(s): Bahrain

Geographic Context:

• Bahrain is a small island country in the Persian Gulf, with a diverse and multicultural population.
• The retail market in Bahrain is competitive, with a mix of international and local brands.
• Bahrain offers a tax-free income and a high standard of living, making it an attractive location for expatriates.

Work Schedule: Standard office hours, Monday to Friday, with occasional weekend or evening work required during campaign launch periods.

ASSUMPTION: The Bahrain office offers a multicultural and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager
• Final interview with senior management

Key Assessment Areas:

• Marketing campaign management experience
• Communication and interpersonal skills
• Organizational skills and attention to detail
• Cultural fit and alignment with Apparel Group's values

Application Tips:

• Tailor your resume to highlight relevant marketing campaign management experience and skills
• Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
• Research Apparel Group and the retail market in Bahrain to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Marketing Campaigns, Event Coordination, Digital Marketing, Print Marketing, In-store Marketing, Agency Coordination, Supplier Management, Vendor Management, Stakeholder Engagement

ASSUMPTION: Apparel Group's hiring process is competitive, with a focus on finding the best fit for the company's culture and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing software tools (e.g., CRM, marketing automation, social media management)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and creative
• Collaborative and inclusive
• Results-driven

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with the company's values and objectives?
• Can you provide an example of a time when you had to manage multiple projects simultaneously, and how you ensured their successful completion?
• How do you stay up-to-date with the latest marketing trends and technologies, and how do you incorporate them into your campaigns?

ASSUMPTION: Apparel Group values candidates who are passionate about marketing, results-driven, and able to thrive in a fast-paced and dynamic environment.

⚠️ Potential Challenges

• The role may require occasional weekend or evening work, especially during campaign launch periods.
• The retail market in Bahrain is competitive, with a mix of international and local brands, requiring the candidate to stay informed about market trends and consumer behavior.
• The role involves heavy coordination with multiple stakeholders, both internal and external, which can be challenging at times.
• The candidate must be able to work effectively in a multicultural and diverse team environment.

ASSUMPTION: These challenges can be overcome with strong organizational skills, excellent communication, and the ability to multitask and manage multiple projects simultaneously.

📈 Similar Roles Comparison

• Marketing Manager - Responsible for developing and implementing marketing strategies, as well as managing a team of marketing professionals.
• Marketing Coordinator - Focuses on supporting marketing managers and executives in the planning and execution of marketing campaigns and events.
• Brand Manager - Oversees the development and implementation of marketing strategies for a specific brand or product line, ensuring it aligns with the company's overall brand identity and objectives.

ASSUMPTION: Each of these roles plays a crucial part in the marketing department, with distinct responsibilities and requirements.

📝 Sample Projects

• Planning and executing a seasonal marketing campaign, including coordinating with agencies, suppliers, vendors, and internal stakeholders to ensure a successful launch.
• Conducting market research to identify trends and consumer behavior, and using this information to inform marketing strategies and campaigns.
• Managing the company's social media presence, including creating and curating content, engaging with followers, and analyzing performance metrics.

ASSUMPTION: These projects are representative of the types of tasks and responsibilities the Marketing Executive will be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to innovation and creativity in marketing campaigns?

ASSUMPTION: These questions will help the candidate better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing campaign management experience and skills
• Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
• Research Apparel Group and the retail market in Bahrain to demonstrate your understanding of the company and its competitive landscape
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.