Executive - Marketing

📌 Core Information

🔹 Job Title: Executive - Marketing

🔹 Company: Hayleys Group

🔹 Location: Sri Lanka

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Marketing and sales focus with a flair for customer relations
• Experience in handling Northern American and European customers
• Strong communication and negotiation skills
• Ability to work in both team-oriented and self-directed environments
• Performance-driven with a competitive remuneration package

ASSUMPTION: This role requires a dynamic individual who can thrive in a challenging work environment and is eager to pursue marketing tasks with enthusiasm and motivation.

📋 Key Responsibilities

✅ Approach customers and negotiate orders to meet sales targets

✅ Collaborate with product development and sample T&A plans, negotiating lead times with customers

✅ Process pre-order costing and reconciliation

✅ Maintain accurate records and best practices on yarn and greige bookings aligned with procurement and planning

✅ Work closely with SAP for updating delivery plans, pricing, material creations, and raising PI’s

ASSUMPTION: The role involves a mix of customer-facing tasks, internal collaboration, and data management, requiring a well-rounded individual with strong organizational skills.

🎯 Required Qualifications

Education: Degree or professional qualification

Experience: 2-3 years in the industry, with exposure to Northern American and European customers

Required Skills:

• Excellent written and oral communication skills
• Strong negotiation skills
• Ability to work well in teams and independently
• Proficient in SAP
• Strong record-keeping practices

Preferred Skills:

• Bilingual or multilingual
• Experience with CRM software

ASSUMPTION: While not explicitly stated, having experience with CRM software and being bilingual or multilingual could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The remuneration will depend on experience and is negotiable. According to industry standards for a Marketing Executive with 2-5 years of experience in Sri Lanka, the estimated salary range is LKR 80,000 - 150,000 per month.

Benefits:

• Performance-driven pay
• Transport facilities from Colombo, Katukurunda, Panadura, Bandaragama, Horana, Lewwanduwa, Nagashandiya, Govinna, Bulathsinhala, and Agalawatta
• Equal opportunity employer

Working Hours: Full-time, with standard working hours Monday to Friday, 8:30 AM to 5:00 PM, with a 1-hour lunch break.

ASSUMPTION: The salary range is estimated based on industry standards for the given experience level and location. The working hours may vary based on business needs and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Hayleys Group is a leading diversified conglomerate in Sri Lanka, with business interests in 16 diverse sectors, catering to over 80 markets worldwide. The Fabric division is a pioneer in fabric manufacture, situated in Neboda - Horana, and is a BOI-approved company listed in the Colombo Stock Exchange.

Company Size: Hayleys Group has 10,001+ employees, providing ample opportunities for growth and career advancement.

Founded: Hayleys Group was founded in 1878 and has a rich history of over 146 years, nurturing deep-rooted relationships across the country’s agricultural and smallholder supply chains, distribution networks, and customer segments.

Company Description:

• Hayleys Group is a leading diversified conglomerate in Sri Lanka, commanding globally leading market positions in several key sectors
• Accounts for approximately 5% of Sri Lanka’s export income, 4.6% of its tea, and 4.1% of its rubber production
• Has business interests in 16 diverse sectors, catering to over 80 markets worldwide

Company Specialties:

• Fibre, Hand Protection, Purification Products, Textiles, Construction Materials, Agriculture, Plantations and Tea Exports, Transportation and Logistics, Leisure and Aviation, Consumer Products, Power and Energy, BPO and Shared Services, and Investments and Services

Company Website: www.hayleys.com

ASSUMPTION: Hayleys Group's diverse business interests and global presence provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in a dynamic and challenging environment.

Reporting Structure: The role reports directly to the Marketing Manager or a similar position within the Hayleys Fabric PLC division.

Work Arrangement: The role is on-site, with transport facilities available from various locations in and around Colombo.

Growth Opportunities:

• Progression to senior marketing roles within the Hayleys Group
• Expanding responsibilities and managing a team in the future
• Gaining experience in a diverse range of industries and markets

ASSUMPTION: With Hayleys Group's extensive business interests and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The office is located in Neboda - Horana, approximately 40 km southeast of Colombo.

Office Location(s): Neboda - Horana, Sri Lanka

Geographic Context:

• The office is situated in a rural area with easy access to major transportation routes
• Horana is a town with a population of approximately 25,000 people, offering a mix of urban and rural living
• The area is known for its scenic beauty, with easy access to beaches, nature reserves, and historical sites

Work Schedule: The work schedule is typically Monday to Friday, 8:30 AM to 5:00 PM, with a 1-hour lunch break. However, working hours may vary based on business needs and are subject to change.

ASSUMPTION: The rural location of the office may appeal to candidates who prefer a quieter, less urban work environment, with easy access to nature and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Background check and offer

Key Assessment Areas:

• Communication skills and customer relations
• Negotiation skills and sales mindset
• Problem-solving and analytical skills
• Cultural fit and adaptability

Application Tips:

• Highlight relevant experience with Northern American and European customers
• Tailor your resume and cover letter to emphasize marketing and sales skills
• Prepare examples of successful customer negotiations and sales achievements

ATS Keywords: Marketing, Sales, Customer Relations, Negotiation, Product Development, Costing, Record Keeping, SAP, Planning, Procurement, Lead Time Management, Sales Target Achievement, Enthusiasm, Motivation, Self-Directed Work

ASSUMPTION: The application process may vary based on the number of applicants and the hiring manager's preferences. It is essential to remain flexible and adaptable throughout the process.

🛠️ Tools & Technologies

• SAP
• CRM software (preferred)
• Microsoft Office Suite

ASSUMPTION: Familiarity with CRM software and Microsoft Office Suite is beneficial for this role, although not explicitly required.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Responsibility
• Customer Focus
• Innovation

Work Style:

• Performance-driven
• Dynamic and challenging work environment
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a challenging, performance-driven work environment?
• Are you comfortable working in a rural setting with easy access to nature and outdoor activities?
• Do you possess strong communication, negotiation, and sales skills?

ASSUMPTION: Hayleys Group values a strong work ethic, performance-driven culture, and a commitment to excellence. Candidates should be prepared to work in a dynamic and challenging environment, with a focus on customer relations and sales.

⚠️ Potential Challenges

• Working in a rural setting may not appeal to everyone, with limited access to urban amenities
• The role requires a high level of self-motivation and initiative, as well as the ability to work independently
• The work environment can be demanding, with a focus on meeting sales targets and performance-driven culture
• The role may require occasional travel to meet with customers and attend industry events

ASSUMPTION: While the role offers numerous opportunities for career growth and development, candidates should be prepared to face potential challenges related to the work environment, location, and performance-driven culture.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on sales and customer relations
• Hayleys Group's diverse business interests and global presence offer unique opportunities for career growth and development
• This role may require more frequent travel than similar positions within the company, due to its focus on customer relations and sales

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on sales and customer relations, as well as Hayleys Group's diverse business interests and global presence, make it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a marketing strategy to increase sales in the Northern American and European markets
• Negotiating lead times and pricing with customers to meet sales targets and improve profitability
• Collaborating with product development to create samples and T&A plans that meet customer requirements

ASSUMPTION: These sample projects are tailored to the specific responsibilities and requirements of the role, providing candidates with an understanding of the tasks they may be expected to perform.

❓ Key Questions to Ask During Interview

• What are the primary challenges facing the marketing department currently, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it maintained in a performance-driven culture?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions are designed to provide candidates with a better understanding of the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through careers@hayleysfabric.com, indicating the position applied for in the subject line of the email
• Tailor your resume and cover letter to highlight your marketing and sales skills, as well as your experience with Northern American and European customers
• Prepare examples of successful customer negotiations and sales achievements to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.