📌 Core Information
🔹 Job Title: Executive Marketing
🔹 Company: PUMA Group
🔹 Location: PUMA Indonesia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and implementing activations/events to engage PUMA’s target audience in Indonesia
- Managing public relations to ensure consistent coverage for PUMA across key categories
- Developing a network and building relations with key influencers in various industries
- Establishing good support for Retail and Wholesale teams in Indonesia
ASSUMPTION: This role requires a strong background in event management, public relations, and influencer relations. It also demands excellent networking skills and the ability to work collaboratively within a team.
📋 Key Responsibilities
✅ Lead and implement activations/events to engage PUMA’s target audience in Indonesia
✅ Manage public relations to ensure consistent coverage for PUMA across key categories in Indonesia
✅ Develop a network and build relations with key influencers in the music, dance, art, club, and street fashion store industry to ensure the Brand credibility
✅ Establish good support for Retail and Wholesale teams in Indonesia
ASSUMPTION: This role involves a high level of interaction with external parties, requiring excellent communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, events, or a related role
Required Skills:
- Event Management
- Public Relations
- Influencer Relations
- Brand Activation
- Networking
- Marketing Strategy
- Team Collaboration
- Retail Support
Preferred Skills:
- Fluency in Indonesian and English
- Experience working in the Indonesian market
ASSUMPTION: Fluency in Indonesian and English is highly preferred for this role, given the location and target audience.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level marketing role in Indonesia is IDR 15,000,000 - 25,000,000 per year. This role may offer a range within or slightly above this standard.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on PUMA products
Working Hours: Full-time, standard office hours with flexibility for event scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Indonesia. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: PUMA Group operates in the retail industry, specializing in designing, developing, selling, and marketing footwear, apparel, and accessories.
Company Size: PUMA Group has 10,001+ employees worldwide, making it a large corporation with a significant global presence.
Founded: PUMA was founded in 1948 and has since become one of the world’s leading sports brands.
Company Description:
- PUMA is committed to providing fast products for the world’s fastest athletes
- The company offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports
- PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion
Company Specialties:
- Footwear
- Apparel
- Accessories
- Sports marketing
- Brand collaborations
Company Website: http://about.puma.com/en/careers
ASSUMPTION: Working for a large, global company like PUMA Group offers opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement.
Reporting Structure: The Executive Marketing role may report directly to the Marketing Director or a similar position within the company.
Work Arrangement: This role is on-site, with flexibility for event scheduling and potential travel within Indonesia.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to include additional markets or product categories
- Development of leadership skills through team management and mentoring
ASSUMPTION: Given PUMA Group's global presence, there may be opportunities for international relocation or assignment in the future.
🌍 Location & Work Environment
Office Type: PUMA Indonesia operates in a corporate office environment.
Office Location(s): PUMA Indonesia, PUMA Way 1, Herzogenaurach, 91074, DE
Geographic Context:
- Herzogenaurach is a city in Germany with a population of approximately 25,000 people
- The city is known for its sports industry, with PUMA Group being one of its major employers
- Herzogenaurach offers a mix of urban and rural living, with easy access to nearby cities and outdoor recreation opportunities
Work Schedule: Standard office hours with flexibility for event scheduling
ASSUMPTION: The work environment at PUMA Indonesia is likely to be dynamic and fast-paced, reflecting the company's commitment to speed and spirit.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team or other relevant stakeholders
Key Assessment Areas:
- Event management skills
- Public relations and communication abilities
- Influencer relations and networking prowess
- Cultural fit with PUMA Group's values and work environment
Application Tips:
- Highlight relevant experience and achievements in event management, public relations, and influencer relations
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful brand activations or PR campaigns you've led in the past
ATS Keywords: Event Management, Public Relations, Influencer Relations, Brand Activation, Networking, Marketing Strategy, Team Collaboration, Retail Support
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's skills and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- BE DRIVEN: PUMA values employees who are passionate, determined, and committed to driving results
- BE VIBRANT: The company encourages creativity, innovation, and a vibrant spirit in its work environment
- BE TOGETHER: PUMA fosters a collaborative and inclusive work culture, where teamwork and mutual support are essential
- BE YOU: The company values individuality and encourages employees to bring their unique talents and experiences to the team
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Opportunities for growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively within a team and across different departments?
- Do you possess a vibrant spirit and a strong drive to succeed?
ASSUMPTION: Candidates who align with PUMA Group's values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously
- Balancing the demands of various stakeholders, including internal teams and external partners
- Adapting to a fast-paced and dynamic work environment
- Navigating the complexities of the Indonesian market and cultural landscape
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changing circumstances in a fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Event Manager position in other companies, but with a focus on the Indonesian market and PUMA Group's specific brand requirements
- Industry-specific context: The retail and sports industries have unique marketing challenges and opportunities, requiring a strong understanding of consumer behavior and market trends
- Career path comparison: This role can serve as a stepping stone to senior marketing positions within the company or provide a foundation for a career in brand management or marketing strategy
ASSUMPTION: Candidates with experience in marketing, events, or a related field within the retail or sports industries may find this role particularly appealing and relevant to their career goals.
📝 Sample Projects
- Planning and executing a successful brand activation event in Indonesia, such as a Night Run or Training Clinic
- Developing and implementing a public relations strategy to secure consistent coverage for PUMA across key categories in Indonesia
- Building and maintaining relationships with key influencers in the music, dance, art, club, and street fashion store industry to ensure the Brand's credibility
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for PUMA Indonesia?
- What opportunities are there for growth and development within the marketing team?
- How does PUMA Group support its employees in balancing work and personal life?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in event management, public relations, and influencer relations
- Prepare examples of successful brand activations or PR campaigns you've led in the past
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
