📌 Core Information
🔹 Job Title: Executive & Marketing Assistant - Virtual Assistant
🔹 Company: Unlock HBA
🔹 Location: Manila, Philippines
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing & Executive Assistance
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Providing executive assistance to the CEO, including calendar management, email communication, and project tracking.
- Supporting marketing efforts by building sales funnels, managing email lists, and assisting with webinar and launch campaigns.
- Working remotely as part of a fast-paced, mission-driven team focused on transforming lives through lasting weight loss.
- Thriving in a structured environment, with a strong focus on systems, processes, and improving how things run.
ASSUMPTION: This role requires a high level of organization, proactivity, and attention to detail. The ideal candidate will be comfortable with various digital tools and capable of learning new ones quickly.
📋 Key Responsibilities
✅ Proactively manage the CEO’s calendar to align with priorities, protect focus time, and prevent scheduling conflicts.
✅ Monitor and manage inboxes, triage emails, draft responses, and track communication loops.
✅ Prepare agendas, briefs, and materials for meetings; attend meetings to take notes and follow up on action items.
✅ Maintain digital systems, SOPs, and internal documentation across platforms like Google Drive and Dropbox.
✅ Track project deliverables, create task reminders, and follow up to ensure nothing falls through the cracks.
✅ Coordinate travel and occasional personal admin tasks to free up CEO bandwidth.
✅ Act as a reliable gatekeeper, managing access and maintaining confidentiality.
✅ Build and optimize sales funnels using platforms like Kajabi and ClickFunnels.
✅ Manage and segment email lists; set up automations and monitor sequences in ActiveCampaign.
✅ Track and report marketing performance data, suggesting improvements where needed.
✅ Assist with planning, posting, and engaging on social media platforms like Instagram and YouTube.
✅ Support webinar and launch campaigns, including tech setup, asset coordination, and live event logistics.
✅ Help create or repurpose content for marketing purposes using tools like Canva and Metricool.
ASSUMPTION: This role involves a mix of executive assistance and marketing support, with a primary focus on executive tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
Experience: 2+ years of experience in a Virtual Executive Assistant or Online Business Manager role.
Required Skills:
- Proven organizational skills and attention to detail.
- Strong written communication skills with a professional, polished tone.
- Proactive self-starter with initiative and the ability to work independently.
- Tech-savvy with a quick learning curve for new tools.
- Discretion and professionalism in handling sensitive information.
- Alignment with values like compassion, integrity, personal growth, and high standards.
Preferred Skills:
- Experience with specific tools mentioned in the job description (e.g., Asana, Slack, Kajabi, ClickFunnels, ActiveCampaign).
- Familiarity with the weight loss coaching industry.
ASSUMPTION: While specific tool experience is preferred, the ideal candidate will be comfortable learning new tools quickly.
💰 Compensation & Benefits
Salary Range: PHP 6.50 - 7.50 per month (approximately USD 120 - 140 per month, based on current exchange rates). This is an entry-level salary for the role and experience level in the Philippines.
Benefits:
- Opportunities for professional development and growth.
- Dynamic and supportive team environment.
- Make a meaningful impact by helping to build and strengthen families in the Philippines.
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely from Canada.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level roles in the Philippines. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 51-200 employees
Founded: 2006
Company Description:
- Wellness Works Management Partners is a boutique consultation and management firm focused on transforming the private practice environment for Occupational, Physical, and Speech Therapy providers.
- The company offers strategic consulting, innovative management solutions, and personalized experiences to its clients.
- Wellness Works Management Partners is passionate about empowering healthcare providers and private practice owners to reach optimized strategic growth while receiving efficient management solutions.
Company Specialties:
- Private Practice Operations Management
- Private Practice Consulting
- Strategic Growth Consulting
- Strategic Human Resources Management
Company Website: wellnessworksmp.com
ASSUMPTION: While the company's primary focus is on private practice management, the role advertised is for a virtual assistant position within a weight loss coaching company based in Canada.
📊 Role Analysis
Career Level: Entry-level to Mid-level (depending on experience)
Reporting Structure: This role reports directly to the CEO of the weight loss coaching company.
Work Arrangement: Remote, with the ability to work from Canada.
Growth Opportunities:
- Potential for career advancement within the weight loss coaching company or the broader Wellness Works Management Partners organization.
- Opportunities to learn and develop new skills in marketing, executive assistance, and project management.
ASSUMPTION: Growth opportunities will depend on the candidate's performance, the company's needs, and the broader job market.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): The role is based in Manila, Philippines, but the company is based in Canada, and the role requires working with a team based in Canada.
Geographic Context:
- The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate.
- Manila, the capital city, is known for its vibrant culture, rich history, and bustling nightlife.
- The cost of living in the Philippines is generally lower than in Canada, with lower expenses for housing, food, and transportation.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely from Canada.
ASSUMPTION: The work schedule may vary depending on the needs of the CEO and the team, with some flexibility for the ideal candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the CEO to discuss the role, responsibilities, and expectations.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Organizational skills and attention to detail
- Communication skills and professionalism
- Proactivity and initiative
- Alignment with company values and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the weight loss coaching industry and the company's mission.
- Prepare examples of your organizational skills, marketing experience, and ability to manage projects.
ATS Keywords: Executive Assistant, Marketing Assistant, Project Management, Email Management, Social Media Management, Content Creation, Tech Savvy, Organizational Skills, Communication Skills, Attention to Detail, Discretion, Professionalism, Initiative, Process Improvement, Time Management, Calendar Management
ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants.
🛠️ Tools & Technologies
- Project & Team Management: Asana, Slack, Google Suite
- Email & Automation: ActiveCampaign, Kajabi, ClickFunnels
- Social Media & Content: Instagram, YouTube, Canva, Later or Planoly
- Scheduling & Communication: Zoom, Calendly, OnceHub
- File Management: Dropbox, Google Drive
- Admin & Reporting: LastPass, Xero, Hubdoc, Google Analytics, Zapier
ASSUMPTION: The ideal candidate will be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Personal Growth
- High Standards
Work Style:
- Structured and organized
- Proactive and initiative-taking
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a structured environment with a strong focus on systems and processes?
- Are you comfortable working remotely and managing your time effectively?
- Do you align with the company's values, and are you committed to personal growth and high standards?
ASSUMPTION: The ideal candidate will be a strong cultural fit, with a proactive, organized, and collaborative work style.
⚠️ Potential Challenges
- The role may require working non-standard hours to accommodate the CEO's schedule.
- There may be a need to manage multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
- The role may involve handling sensitive information, requiring discretion and professionalism.
- The role is based in the Philippines but requires working with a team based in Canada, which may present time zone challenges.
ASSUMPTION: The ideal candidate will be able to manage these challenges effectively and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role combines executive assistance and marketing support, making it unique compared to other virtual assistant roles.
- The role is focused on the weight loss coaching industry, which may have different requirements and expectations compared to other industries.
- Career progression may involve moving into a more specialized role within the weight loss coaching company or the broader Wellness Works Management Partners organization.
ASSUMPTION: The ideal candidate will be able to compare this role to other virtual assistant roles and understand the unique aspects of this position.
📝 Sample Projects
- Managing the CEO's calendar and coordinating meetings with international clients.
- Creating and optimizing sales funnels using Kajabi and ClickFunnels to improve conversion rates.
- Supporting webinar and launch campaigns, including tech setup, asset coordination, and live event logistics.
ASSUMPTION: These sample projects are intended to give the candidate an idea of the types of tasks they may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role fit into the broader organization, and what are the opportunities for growth and development?
- What are the most important qualities and skills for success in this role, according to the CEO?
- How does the company support work-life balance for remote employees?
- What are the biggest challenges facing the company or the industry, and how can this role contribute to addressing them?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the industry, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your organizational skills, marketing experience, and ability to manage projects.
- Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
