Executive, Marketing

📌 Core Information

🔹 Job Title: Executive, Marketing

🔹 Company: Asia Football Group

🔹 Location: Dubai, Dubai

🔹 Job Type: On-site

🔹 Category: Spectator Sports

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working on marketing activities for Asia's biggest football competitions and tournaments
• Collaborating with AFC and stakeholders to drive Asian football's commercial success
• Managing projects, social media content, fan engagement, and other marketing tasks
• Leveraging digital innovations to enhance fan experiences and brand activations

ASSUMPTION: This role requires a versatile marketing professional with a passion for sports, particularly football, and experience in digital marketing and project management.

📋 Key Responsibilities

✅ Manage project timelines, coordinate creative productions, and maintain content schedules

✅ Develop and implement social media campaigns, maintain content calendars, and engage with fans

✅ Ideate, develop, and manage fan acquisition campaigns, and shape user journeys

✅ Write briefs for photography and videography partners, and manage media asset platforms

✅ Maintain talent, KOL, and influencer databases, and support the team with press releases and website content updates

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years in sports, media, entertainment, advertising, marketing, or events

Required Skills:

• Proven experience in project management
• Strong understanding of social media and digital marketing
• Proficiency in MS Office
• Excellent communication skills in English; Arabic is a plus

Preferred Skills:

• Experience in sports marketing or football industry
• Fluency in additional languages

ASSUMPTION: Candidates with relevant experience and a genuine passion for football will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a marketing executive role in Dubai range from AED 15,000 to AED 25,000 per month, based on experience and qualifications. Asia Football Group's salary range for this role is not explicitly stated, so applicants should expect to be compensated within this range.

Benefits:

• Opportunity to work in a dynamic, growing sports industry
• Exposure to high-profile football events and competitions
• Potential for career growth and development within the company

Working Hours: Full-time, 40 hours per week, with potential flexibility based on project demands

ASSUMPTION: Asia Football Group offers competitive compensation and benefits packages for the sports industry in Dubai.

📌 Applicant Insights

🔍 Company Context

Industry: Asia Football Group operates in the spectator sports industry, focusing on commercial rights management for Asian football competitions.

Company Size: With 51-200 employees, Asia Football Group offers a mid-sized company environment, providing opportunities for growth and collaboration.

Founded: Established in 2023, Asia Football Group is a relatively new company with a strong focus on driving Asian football's commercial success.

Company Description:

• Exclusive commercial agency for AFC competitions
• Driven by a shared passion and dedication to Asian football
• Strives for the success and growth of Asian football and its commercial standing within global football

Company Specialties:

• Sports Marketing
• Sponsorship
• Football Marketing
• Rights Management
• Broadcast Rights
• Event Management
• Football Competitions
• Football Operations
• Commercial Management
• Commercial Delivery
• Signage and Stadiums

Company Website: asiafootballgroup.com

ASSUMPTION: Asia Football Group's focus on Asian football competitions and its partnership with the AFC provide unique opportunities for marketing professionals in the sports industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals seeking to expand their experience in sports marketing and digital campaigns.

Reporting Structure: The executive will report directly to the marketing team lead and collaborate with various departments, including AFC and other stakeholders.

Work Arrangement: On-site, with potential flexibility based on project demands and team needs.

Growth Opportunities:

• Expanding skills in sports marketing and event management
• Gaining experience working with high-profile football competitions and stakeholders
• Potential career progression within the company as it grows and expands

ASSUMPTION: This role offers opportunities for professional growth and development within the dynamic sports industry.

🌍 Location & Work Environment

Office Type: Asia Football Group's Dubai office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a multicultural city with a thriving sports industry and a strong focus on football
• The United Arab Emirates offers a tax-free income, high standard of living, and numerous leisure activities
• Dubai's strategic location provides easy access to other major cities in the Middle East and Asia

Work Schedule: Full-time, with potential flexibility based on project demands and team needs

ASSUMPTION: Working in Dubai offers a unique blend of cultural experiences, professional opportunities, and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team lead

Key Assessment Areas:

• Relevant experience in marketing and project management
• Passion for sports, particularly football
• Strong communication and interpersonal skills
• Adaptability and ability to multitask

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your passion for football and understanding of the sports industry
• Showcase your ability to manage multiple projects and meet deadlines

ATS Keywords: Marketing, Sports Marketing, Football Marketing, Project Management, Social Media, Digital Marketing, CRM, Fan Engagement, Brand Activations, Campaign Planning, Influencer Management, Press Releases, Translation, Website Content Updates, MS Office Proficiency, English Proficiency, Arabic Proficiency

ASSUMPTION: Asia Football Group's application process is designed to assess candidates' relevant experience, skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Project management tools (Asana, Trello, etc.)
• Media asset management platforms

ASSUMPTION: Asia Football Group uses industry-standard tools and technologies to manage marketing activities and collaborate with stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Passion for Asian football
• Collaboration and teamwork
• Innovation and creativity
• Accountability and results-driven approach

Work Style:

• Adaptable and flexible
• Strong multitasking skills
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced, dynamic environment

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a successful social media campaign you've managed?
• How do you approach building and maintaining relationships with influencers and KOLs?

ASSUMPTION: Asia Football Group values candidates who demonstrate a strong work ethic, adaptability, and a genuine passion for football and sports marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with diverse stakeholders, including AFC and other partners
• Keeping up with the latest trends and innovations in digital marketing and sports industry

ASSUMPTION: This role presents unique challenges and opportunities for growth within the dynamic sports industry.

📈 Similar Roles Comparison

• Compared to other marketing roles in the sports industry, this position offers a broader range of responsibilities and the opportunity to work on high-profile football competitions
• Experience in this role can lead to career progression within Asia Football Group or the broader sports industry
• This role requires a more diverse skill set than traditional marketing roles, including project management, social media, and fan engagement

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the sports industry.

📝 Sample Projects

• Managing a social media campaign for the AFC Asian Cup, including content creation, scheduling, and engagement
• Coordinating signage artwork projects and brand activations for the AFC Champions League
• Developing and implementing a fan acquisition campaign for the AFC Women's Asian Cup, including user journey mapping and CRM integration

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Asia Football Group support the growth and development of its employees?
• What are the most challenging aspects of working on high-profile football competitions?
• How does the company measure the success of its marketing campaigns and initiatives?
• What opportunities are there for career progression within the company or the broader sports industry?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your previous marketing campaigns and initiatives
• Follow up with the hiring manager one week after submission to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.