📌 Core Information
🔹 Job Title: Executive, Marketing
🔹 Company: AirAsia China
🔹 Location: Guangzhou, Guangdong, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting China Marketing (MKT) team in branding and marketing campaign planning and execution
- Increasing brand awareness and preference while growing seat sales and sales value
- Collaborating with cross-functional teams to ensure smooth execution and consistent communications
- Conducting market research and analysis to evaluate trends, brand awareness, and competition
ASSUMPTION: This role requires a high level of independence and initiative, with a focus on execution and results.
📋 Key Responsibilities
✅ Responsible for the creation, development, and execution of local marketing campaigns to achieve business objectives, monitoring progress, and results
✅ Reports to the Marketing Manager, working closely to align plans with business goals and assist in accomplishing major marketing initiatives
✅ Works closely with cross-functional teams to align campaign schedules and support execution, ensuring consistency in communications
✅ Utilizes creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of "buzz" around the brand
✅ Conducts market research and analysis to evaluate trends, brand awareness, and competition ventures
✅ Assists with ad-hoc day-to-day tasks as required by the team
ASSUMPTION: This role involves a high degree of multitasking, with a focus on execution and results.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related discipline
Experience: Entry-level to 2 years of experience, preferably in the airline, travel, or hospitality industries or similar consumer goods business
Required Skills:
- Excellent analytical skills and ability to understand business financials
- Excellent verbal and written English
- Strong commercial thinking and multi-tasking abilities
- Passionate and creative go-getter with the ability to work independently with little supervision
- Keen sense of market and consumer trends
Preferred Skills:
- Experience within the airline, travel, or hospitality industries
- Familiarity with marketing software and tools
ASSUMPTION: While experience in the airline industry is preferred, a strong background in marketing and a willingness to learn the industry specifics can be an asset.
💰 Compensation & Benefits
Salary Range: Based on industry standards for entry-level marketing roles in Guangzhou, the estimated salary range is CNY 250,000 - 350,000 per year. This estimate is subject to change based on the candidate's qualifications and the company's final decision.
Benefits:
- Key medical and insurance benefits
- Maternity expenses
- Flexible work arrangement
- Health and fitness amenities
- Paid time off
- Wellness programmes
- Childcare amenities
- Free flights
- Unlimited discounted flights
- Exclusive discounts with partners
Working Hours: Full-time, with standard office hours and potential flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: AirAsia is a leading airline and travel company, operating in the competitive aviation industry with a focus on affordable travel and digital innovation
Company Size: AirAsia is a large organization with over 10,000 employees, offering a dynamic and diverse work environment
Founded: AirAsia was founded in 2001 and has since grown to become a world-class brand and leading ASEAN airline
Company Description:
- AirAsia is committed to making flying affordable for everyone, connecting people, and transforming lives
- The company has evolved from a single airline to a world-class brand, a leading ASEAN airline, and a digital travel and lifestyle platform
- AirAsia offers a unique Allstar culture, with a focus on diversity, fairness, and equal opportunity
Company Specialties:
- Aviation
- Digital
- Business Intelligence & Insights
- Duty Free & Merchandise
- E-Commerce
- Innovation & Technology
- Logistics
- Travel
- Lifestyle
- FinTech
- Aviation Engineering
Company Website: http://www.airasia.com
ASSUMPTION: AirAsia's focus on affordable travel and digital innovation sets it apart in the aviation industry, offering unique opportunities for growth and development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the marketing department
Reporting Structure: The Executive, Marketing reports directly to the Marketing Manager and works closely with cross-functional teams
Work Arrangement: This role is primarily on-site, with potential flexibility for remote work depending on the team's needs and the candidate's qualifications
Growth Opportunities:
- Progression to Marketing SE, with increased responsibilities for marketing campaign execution and planning
- Expansion into other marketing roles or departments, such as digital marketing or business intelligence
- Opportunities for international assignments or secondments within the AirAsia group
ASSUMPTION: AirAsia's diverse business portfolio and global presence offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: AirAsia's Guangzhou office is a modern, collaborative workspace with a focus on employee well-being and productivity
Office Location(s): Guangzhou, Guangdong, China
Geographic Context:
- Guangzhou is a major city in southern China, known for its rich history, vibrant culture, and thriving business environment
- The city is a major transportation hub, with easy access to international flights and high-speed rail connections
- Guangzhou offers a high quality of life, with numerous cultural attractions, dining options, and recreational activities
Work Schedule: Standard office hours, with potential flexibility for remote work depending on the team's needs and the candidate's qualifications
ASSUMPTION: AirAsia's Guangzhou office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Background check and/or other assessments
- Final interview and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Creativity and innovation
- Communication and interpersonal skills
- Cultural fit and alignment with AirAsia's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Demonstrate your understanding of the airline industry and AirAsia's unique value proposition
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
ATS Keywords: Marketing, Campaign Planning, Brand Awareness, Execution, Problem Solving, Independence, Commercial Thinking, Consumer Trends, Market Research, Team Collaboration
ASSUMPTION: AirAsia's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., Google Analytics, social media platforms, CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing software and tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Integrity
- Respect
- Teamwork
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong passion for marketing and a desire to drive results?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a proven track record of executing successful marketing campaigns?
ASSUMPTION: AirAsia's unique Allstar culture emphasizes diversity, fairness, and equal opportunity, with a focus on teamwork and collaboration.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the market and business priorities
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- This role focuses on local marketing campaign execution, whereas similar roles in other companies may have a broader scope or more strategic focus
- AirAsia's unique business model and focus on affordable travel set it apart from other airlines and travel companies
- Career progression in AirAsia may involve opportunities for international assignments or secondments within the group
ASSUMPTION: AirAsia's unique business model and focus on affordable travel offer unique opportunities for career growth and development.
📝 Sample Projects
- Planning and executing a local marketing campaign to increase brand awareness and seat sales
- Conducting market research and analysis to evaluate trends, brand awareness, and competition
- Collaborating with cross-functional teams to ensure smooth campaign execution and consistent communications
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for AirAsia China?
- What opportunities are there for professional development and growth within the marketing department?
- How does AirAsia support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
