Executive, Marketing

📌 Core Information

🔹 Job Title: Executive, Marketing

🔹 Company: PT. INDONESIA AIRASIA

🔹 Location: Tangerang, Jawa Barat, Indonesia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand marketing campaigns on B2C channels
• Collaborating with media agencies and driving sales targets
• Supporting broader communications team functions and commercial planning
• Building and maintaining relationships with Key Opinion Leaders (KOLs)

ASSUMPTION: This role requires a strong understanding of brand management and digital marketing, as well as the ability to work independently and under pressure.

📋 Key Responsibilities

✅ Develop and execute brand marketing campaigns on B2C channels, including:

• Collaborating with media agencies to design 360° integrated marketing buys
• Driving campaigns across owned routes and channels to meet sales targets
• Creating campaign creative concepts, EDMs, and landing page briefs
• Supporting marketing analytics to drive direct online sales
• Enhancing direct sales traffic by benchmarking performance using Google Analytics
• Utilizing analytics to strengthen marketing decision-making
• Demonstrating a strong understanding of brand management
• Monitoring campaign performance and compiling performance reports

✅ Support broader communications team functions, such as:

• Coordinating with PR and media channels on press releases and campaigns
• Collaborating with creatives to develop assets and merchandise
• Serving as a brand guardian for AirAsia in all external engagements
• Building and maintaining strong, long-term relationships with Key Opinion Leaders (KOLs)

✅ Assist commercial planning through market outreach, including:

• Driving growth from new and ad-hoc opportunities
• Working with external stakeholders on joint campaigns
• Executing campaigns in alignment with Sales & Distribution (S&D) and travel fair planning directives

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple strategic and tactical projects simultaneously.

🎯 Required Qualifications

Education: A degree in Mass Communication, Marketing, or Business is preferred.

Experience: Minimum 3-4 years of relevant working experience in the airline, OTA marketing/sales campaigns, travel distribution, hospitality, or consumer goods industries.

Required Skills:

• Strong digital marketing and analytics skills, including proficiency in Google Analytics, marketing analytics, and CRM tools
• Commercially minded with attention to detail and a passion for good design
• Proven ability to manage multiple strategic and tactical projects in a fast-paced environment
• Passion for travel and an appreciation of different cultures
• Excellent presentation, oral, and written communication skills in English
• Ability to work independently and under pressure
• Strong problem-solving skills with an efficiency-driven mindset

Preferred Skills:

• Experience in the airline, OTA marketing/sales campaigns, travel distribution, hospitality, or consumer goods industries
• Existing industry contacts or experience in KOL management

ASSUMPTION: Candidates with a background in digital marketing and analytics are strongly encouraged to apply, as these skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive role in Indonesia with 3-4 years of experience, the estimated salary range is IDR 15,000,000 - 20,000,000 per month (gross).

Benefits:

• Competitive salary package
• Performance-based bonuses
• Employee travel benefits
• Health insurance and retirement plans
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AirAsia is a leading airline and travel company in Asia, focusing on providing affordable air travel and digital travel services.

Company Size: With over 10,000 employees, AirAsia is a large organization that offers numerous opportunities for career growth and development.

Founded: AirAsia was founded in 2001 and has since grown to become a world-class brand and a leading ASEAN airline.

Company Description:

• AirAsia is committed to making flying affordable for everyone and has revolutionized the travel industry in Asia.
• The company offers a wide range of services, including air transportation, digital travel and lifestyle platforms, and duty-free shopping.
• AirAsia is dedicated to creating a diverse and inclusive work environment, where employees are treated fairly and given opportunities to grow and succeed.

Company Specialties:

• Aviation
• Digital
• Business Intelligence & Insights
• Duty Free & Merchandise
• E-Commerce
• Innovation & Technology
• Logistics
• Travel
• Lifestyle
• FinTech
• Aviation Engineering

Company Website: http://www.airasia.com

ASSUMPTION: AirAsia's diverse range of services and commitment to innovation make it an exciting place to work for individuals seeking a dynamic and challenging environment.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals with 3-4 years of experience seeking to advance their careers in a fast-paced and dynamic environment.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with other departments, such as Sales & Distribution, PR, and Creative.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into other areas of the business, such as digital platforms or e-commerce
• International assignments or secondments to other AirAsia offices in the region

ASSUMPTION: AirAsia's rapid growth and expansion provide numerous opportunities for employees to develop their skills and advance their careers within the organization.

🌍 Location & Work Environment

Office Type: AirAsia's Tangerang office is a modern and vibrant workspace, designed to foster creativity and collaboration among employees.

Office Location(s): Tangerang, Jawa Barat, Indonesia

Geographic Context:

• Tangerang is located in the Greater Jakarta area, offering easy access to shopping, dining, and entertainment options.
• The office is situated near major transportation hubs, making it easily accessible by public transportation.
• The area is known for its multicultural atmosphere, with a diverse range of residents and visitors.

Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. However, the role may require occasional overtime or weekend work to meet project deadlines or support events.

ASSUMPTION: AirAsia's Tangerang office provides a dynamic and engaging work environment, with ample opportunities for employees to connect and collaborate with one another.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Digital marketing and analytics skills
• Campaign management experience
• Communication and presentation skills
• Problem-solving abilities
• Cultural fit and alignment with AirAsia's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on, focusing on your role and the outcomes achieved
• Demonstrate your understanding of AirAsia's brand and values, and how your personal values align with the company's

ATS Keywords: Brand Marketing, Digital Marketing, Analytics, Google Analytics, Campaign Management, Communication Skills, Teamwork, Problem Solving, Project Management, KOL Management, Market Outreach, Creative Development, Sales Strategy, Attention to Detail, CRM Tools, Cultural Appreciation, Presentation Skills

ASSUMPTION: AirAsia's recruitment process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for both the company and the individual.

🛠️ Tools & Technologies

• Google Analytics
• Marketing analytics tools (e.g., Google Ads, Facebook Ads, etc.)
• CRM tools (e.g., Salesforce, HubSpot, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Design tools (e.g., Adobe Creative Suite, Sketch, etc.)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to manage campaigns, analyze data, and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Integrity
• Respect
• Empowerment
• Safety
• Sustainability

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you have a passion for travel and a strong appreciation for different cultures?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented culture?
• Are you committed to upholding AirAsia's values and contributing to its mission?

ASSUMPTION: AirAsia's values and work style are integral to its success, and candidates who align with these factors are more likely to thrive in the organization.

⚠️ Potential Challenges

• The role may require occasional overtime or weekend work to meet project deadlines or support events
• Candidates must be comfortable working in a fast-paced, dynamic environment and able to manage multiple projects simultaneously
• The role may require travel for events, conferences, or site visits
• Candidates must be able to work independently and under pressure, with a strong attention to detail

ASSUMPTION: These challenges are inherent to the role and require candidates to possess strong organizational skills, adaptability, and a willingness to go above and beyond when necessary.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Specialist position in other industries, with a focus on digital marketing and campaign management
• However, this role is unique in its focus on the airline and travel industry, requiring a strong understanding of the sector and its specific challenges and opportunities
• Career progression in this role may lead to senior marketing positions within AirAsia or related industries

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the airline and travel industry sets it apart and offers distinct growth and development opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new route or destination
• Collaborating with external stakeholders to create a joint marketing campaign
• Analyzing campaign performance data to optimize future marketing efforts

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from creative campaign development to data-driven analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does AirAsia support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department currently, and how can this role contribute to addressing them?
• How does AirAsia foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the team's dynamics, and AirAsia's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AirAsia Careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on, focusing on your role and the outcomes achieved
• Demonstrate your understanding of AirAsia's brand and values, and how your personal values align with the company's
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.