📌 Core Information
🔹 Job Title: Executive, Marketing
🔹 Company: AirAsia
🔹 Location: Guangzhou, Guangdong, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting China Marketing to execute branding and marketing campaigns
- Increasing brand awareness and preference while enlarging seat sales and sales value
- Collaborating with cross-functional teams for smooth campaign execution
- Conducting market research and analysis to evaluate trends and competition
- Assisting with ad-hoc tasks as required by the team
ASSUMPTION: This role is focused on supporting marketing efforts in the Chinese market, with a strong emphasis on campaign execution and market analysis.
📋 Key Responsibilities
✅ Responsible for the creation, development, and execution of local marketing campaigns to achieve business objectives
✅ Monitors the progress and results of campaigns
✅ Reports to the Marketing Manager and aligns plans to business goals
✅ Works closely with cross-functional teams to ensure smooth campaign execution and consistency in communications
✅ Utilizes creative channels to maximize promotional opportunities for AirAsia
✅ Conducts market research and analysis to evaluate trends, brand awareness, and competition
✅ Assists with ad-hoc day-to-day tasks as required by the team
ASSUMPTION: The role requires a mix of strategic planning, creative execution, and analytical skills to effectively support marketing efforts.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related discipline
Experience: Experience within the airline, travel, or hospitality industries or similar consumer goods business is ideal but not necessary
Required Skills:
- Excellent analytical skills and ability to understand business financials
- A love for travel and a keen understanding of different cultures
- Excellent verbal and written English
Preferred Skills:
- Passion and creativity with the ability to work independently
- Commercial thinker with a keen sense of market and consumer trends
- Result-oriented and multi-tasking abilities
ASSUMPTION: While industry-specific experience is preferred, the role is open to candidates from other backgrounds who possess the required skills and passion for marketing.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing roles in Guangzhou, China is approximately CNY 25,000 - 35,000 per month. This estimate is based on market research and may vary depending on individual performance and company policy.
Benefits:
- Key medical and insurance benefits
- Maternity expenses
- Flexible work arrangement
- Health and fitness amenities
- Paid time off
- Wellness programmes
- Childcare amenities
- Free flights
- Unlimited discounted flights
- Exclusive discounts with partners
Working Hours: Full-time position with standard working hours, typically 9:00 AM to 6:00 PM, Monday to Friday. Overtime may be required based on campaign needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual performance and company policy. Benefits are comprehensive and designed to support employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: AirAsia operates in the competitive airline industry, focusing on low-cost travel and digital innovation to connect people and transform lives.
Company Size: AirAsia is a large organization with over 10,000 employees, offering extensive opportunities for growth and collaboration.
Founded: AirAsia was founded in 2001 and has since grown into a world-class brand and leading Asean airline, expanding into digital travel and lifestyle platforms.
Company Description:
- AirAsia is a pioneer in the low-cost carrier (LCC) industry, making flying affordable for everyone
- The company has evolved from a single airline to a world-class brand, offering digital travel and lifestyle platforms
- AirAsia is committed to connecting people and transforming lives through its services
Company Specialties:
- Aviation
- Digital
- Business Intelligence & Insights
- Duty Free & Merchandise
- E-Commerce
- Innovation & Technology
- Logistics
- Travel
- Lifestyle
- FinTech
- Aviation Engineering
Company Website: http://www.airasia.com
ASSUMPTION: AirAsia's extensive experience and growth in the industry make it an attractive employer for marketing professionals seeking to gain experience in the aviation sector.
📊 Role Analysis
Career Level: This role is an entry-level position in the marketing department, offering opportunities for growth and development within the organization.
Reporting Structure: The Marketing Executive reports directly to the Marketing Manager and works closely with cross-functional teams to accomplish marketing initiatives.
Work Arrangement: This is an on-site position based in Guangzhou, China, with standard working hours and the possibility of overtime based on campaign needs.
Growth Opportunities:
- Progression to Marketing SE, with responsibilities including initiating marketing campaigns, planning promotions, and implementation
- Potential career paths include dispatcher to captain, ramp agent to data analyst, and brand executive to marketing manager
ASSUMPTION: Successful performance in this role may lead to opportunities for career progression within the marketing department or other areas of the organization.
🌍 Location & Work Environment
Office Type: AirAsia's office in Guangzhou is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): AirAsia Berhad, RedQ, Jalan Pekeliling 5, KLIA2, Sepang, Selangor Darul Ehsan
Geographic Context:
- Guangzhou is the capital and largest city of Guangdong province in southern China
- The city is a major hub for transportation, logistics, and manufacturing, offering numerous opportunities for marketing professionals
- Guangzhou is known for its rich history, diverse culture, and vibrant food scene
Work Schedule: Standard working hours are typically 9:00 AM to 6:00 PM, Monday to Friday, with the possibility of overtime based on campaign needs.
ASSUMPTION: Working in Guangzhou offers candidates the opportunity to experience a dynamic, multicultural environment with a strong focus on business and economic development.
💼 Interview & Application Insights
Typical Process:
- Application received
- Candidate screening
- Interview(s) and assessment(s)
- Background check and/or other assessments
- Offer and negotiation
Key Assessment Areas:
- Analytical skills and ability to understand business financials
- Cultural awareness and understanding of different markets
- Communication skills, both written and verbal
- Creativity and passion for marketing
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on marketing, campaign execution, and market research
- Tailor your cover letter to demonstrate your passion for marketing and understanding of the AirAsia brand
- Prepare examples of successful marketing campaigns or projects you've worked on to showcase your skills and achievements
- Research AirAsia's company culture and values to ensure a strong fit during the interview process
ATS Keywords: Marketing, campaign planning, brand awareness, market research, analytical skills, communication, creativity, team collaboration, consumer trends, execution, financial understanding, independence, multitasking, travel enthusiasm, cultural understanding, result orientation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' analytical skills, creativity, and cultural awareness.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation, social media management, data analysis, and project management tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Integrity
- Respect
- Excellence
- Fun
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving business objectives
- Adaptable and open to change
- Creative and innovative in approach to marketing campaigns
Self-Assessment Questions:
- Do I possess a strong passion for marketing and a love for travel?
- Am I comfortable working in a collaborative, results-driven environment?
- Do I have the analytical skills and cultural awareness necessary to succeed in this role?
ASSUMPTION: Candidates who align with AirAsia's company values and work style are more likely to succeed in this role and contribute to the organization's continued growth and success.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and multitasking abilities
- Adapting to a fast-paced, dynamic work environment with frequent changes and tight deadlines
- Working in a competitive market, requiring constant innovation and creativity to maintain brand awareness and preference
- Navigating a large organization with diverse teams and stakeholders, necessitating strong communication and collaboration skills
ASSUMPTION: Successful candidates will possess the skills and adaptability necessary to overcome these challenges and thrive in the role.
📈 Similar Roles Comparison
- This role focuses on supporting marketing efforts in the Chinese market, whereas similar roles in other regions may have different campaign focuses and market dynamics
- AirAsia's marketing department may have different structures and priorities compared to other airlines or travel companies, offering unique opportunities for growth and development
- Career paths within AirAsia may vary depending on the specific needs of the organization and individual performance
ASSUMPTION: While this role shares similarities with other marketing positions, the unique context of AirAsia's business and the Chinese market offers distinct opportunities and challenges.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness among young Chinese travelers
- Conducting market research to evaluate the effectiveness of AirAsia's current marketing strategies in the Chinese market
- Collaborating with cross-functional teams to launch a new in-flight entertainment service, targeting Chinese passengers
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Marketing Executive may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams within AirAsia and across different regions?
- What opportunities are there for professional development and growth within the marketing department?
- How does AirAsia measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used?
- What is the company culture like, and how does this role contribute to AirAsia's overall mission and values?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://airasia.wd3.myworkdayjobs.com/Careers/job/Guangzhou/Executive--Marketing_JR0030801
- Highlight your relevant experience and skills in your resume, focusing on marketing, campaign execution, and market research
- Tailor your cover letter to demonstrate your passion for marketing and understanding of the AirAsia brand
- Prepare examples of successful marketing campaigns or projects you've worked on to showcase your skills and achievements
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
