📌 Core Information
🔹 Job Title: Executive, Marketing Communications, Industrial (Based in Singapore)
🔹 Company: Mapletree
🔹 Location: Singapore, Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-20
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing strategies and plans for industrial properties
- Handling production of both offline and online marketing materials
- Liaising with vendors and internal stakeholders for project implementation
- Managing short-term space leasing to maximize revenue and bring vibrancy to properties
- Exploring and working on collaborations with external parties
ASSUMPTION: This role requires a high level of multitasking and project management skills to handle various marketing activities and stakeholders effectively.
📋 Key Responsibilities
✅ Execute marketing strategies and plans for industrial properties
✅ Handle production of both offline and online marketing materials
✅ Liaise with vendors and internal stakeholders for smooth project implementation
✅ Manage short-term space leasing to maximize revenue and bring vibrancy to properties
✅ Explore and work on collaborations with external parties
✅ Design marketing materials, maintain website content, and work with external designers within brand guidelines
✅ Plan and execute various tenant engagement activities throughout the year
✅ Prepare monthly reports, manage customer database, and perform other duties as assigned
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Degree in Business, Marketing, Communications, or equivalent
Experience: 1 year of B2B marketing experience preferred
Required Skills:
- Excellent written and verbal communication skills
- Ability to perform well under pressure in a fast-paced environment with minimal supervision
- Responsible, organized, and able to work independently or in a team
Preferred Skills:
- Knowledge in Adobe Photoshop and having a keen eye for design aesthetics
ASSUMPTION: While Photoshop skills are preferred, strong communication and organizational skills are essential for this role.
💰 Compensation & Benefits
Salary Range: SGD 4,000 - 6,000 per month (Estimated based on industry standards for entry-level marketing roles in Singapore)
Benefits:
- Medical and dental benefits
- Life and disability insurance
- Retirement benefits
- Employee assistance program
- Training and development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for project demands
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Singapore. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Focus on industrial properties)
Company Size: 1,001-5,000 employees (Large organization with diverse operations)
Founded: 2000 (Established company with a strong track record)
Company Description:
- Mapletree is a leading real estate development, investment, capital, and property management company committed to sustainability
- Headquartered in Singapore, with a global presence across Asia Pacific, Europe, the UK, and the US
- Manages three Singapore-listed real estate investment trusts (REITs) and nine private equity real estate funds
Company Specialties:
- Industrial properties
- Office, retail, logistics, data center, residential, and student accommodation properties
- Sustainable real estate practices
Company Website: http://www.mapletree.com.sg
ASSUMPTION: Mapletree's extensive global presence and diverse portfolio offer opportunities for career growth and exposure to various real estate sectors.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with potential for growth
Reporting Structure: Reports directly to the Marketing Manager or similar role
Work Arrangement: On-site, with potential for hybrid or remote work based on project needs
Growth Opportunities:
- Expanding marketing skills and knowledge within the industrial real estate sector
- Gaining experience in stakeholder management and project coordination
- Potential for career progression into senior marketing roles or other areas within the company
ASSUMPTION: This role provides a strong foundation for a career in marketing within the real estate industry, with opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Singapore, with potential for travel to other Mapletree locations
Geographic Context:
- Singapore is a global business hub with a multicultural environment
- Mapletree's headquarters is located in Mapletree Business City, a modern and sustainable business park
- Singapore offers a high quality of life, with excellent education, healthcare, and recreational facilities
Work Schedule: Standard office hours (8:30 AM - 5:30 PM), with flexibility for project demands
ASSUMPTION: The work environment is dynamic and fast-paced, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with relevant stakeholders
Key Assessment Areas:
- Communication skills (written and verbal)
- Project management and organizational skills
- Creativity and design aesthetics (for Photoshop-savvy candidates)
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences related to the job description
- Prepare examples of marketing materials you've created or managed
- Research Mapletree's company culture and values to demonstrate your fit
ATS Keywords: Marketing, Communications, B2B Marketing, Adobe Photoshop, Design Aesthetics, Written Communication, Verbal Communication, Organizational Skills, Teamwork, Project Management, Stakeholder Management, Engagement Activities, Report Preparation, Database Management
ASSUMPTION: Mapletree's recruitment process is competitive, and applicants should be prepared to demonstrate their skills and experiences effectively.
🛠️ Tools & Technologies
- Adobe Photoshop (preferred)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer-centricity
- Excellence
- Responsibility
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have strong written and verbal communication skills?
- Are you able to perform well under pressure and manage multiple projects simultaneously?
- Are you responsible, organized, and able to work independently or in a team?
- Do you have a keen eye for design aesthetics and experience with Adobe Photoshop?
ASSUMPTION: Mapletree values employees who are committed to their mission, customer-focused, and dedicated to continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in project priorities and demands
- Meeting tight deadlines and maintaining high-quality standards
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on project management and stakeholder coordination
- Industrial real estate marketing may have unique challenges and opportunities compared to other sectors
- Career progression may involve transitioning to other marketing roles within the company or exploring opportunities in related fields
ASSUMPTION: This role offers a unique blend of marketing and project management responsibilities, with opportunities for growth and development within the real estate industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new industrial property launch
- Managing tenant engagement activities, such as festive gifting and seminars
- Collaborating with external vendors to produce marketing materials within brand guidelines
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and stakeholders involved in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for Mapletree's industrial properties?
- What opportunities are there for professional development and growth within the company?
- How does Mapletree support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of marketing materials you've created or managed
- Research Mapletree's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
