📌 Core Information
🔹 Job Title: Executive, Marketing
🔹 Company: Melco Resorts & Entertainment
🔹 Location: City of Dreams Macau, Macao
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing initiatives within corporate branding guidelines
- Managing creative agencies and providing guidance on Melco brand identities
- Coordinating with external marketing partners for various functions
- Monitoring advertising and communications to ensure accuracy and timely delivery
- Providing support and updates to key brand stakeholders
ASSUMPTION: This role requires a strong understanding of marketing communications, branding, and project management. Previous experience in a similar role is not essential but would be beneficial.
📋 Key Responsibilities
✅ Conduct, implement, and execute related marketing programmes and functions
✅ Approve the use of master and sub-brands for all communications materials
✅ Solicit and prepare marketing plans by engaging with creative agencies
✅ Support market research, analyses, and reports with regards to related advertising and branding
✅ Coordinate with external marketing partners to derive and achieve various marketing functions
✅ Coordinate and monitor above-the-line advertising and below-the-line communications
✅ Provide all-rounded support and regular updates to key brand stakeholders
✅ Implement marketing projects as directed, ensuring delivery to time, cost, quality, and standards
✅ Consolidate and compile post-marketing campaign analyses for management review
✅ Adhere to all departmental and company-wide policies and procedures
ASSUMPTION: This role involves working with multiple stakeholders and requires strong communication, project management, and organizational skills.
🎯 Required Qualifications
Education: Bachelor degree in Marketing, Communications, Business, or International Studies
Experience: One or more solid years of related work experience
Required Skills:
- Strong attention to detail and ability to work accurately under pressure
- Confidence and professionalism when dealing with people on all levels
- Competent computer literacy, including Word, Excel, PowerPoint
- Excellent understanding of high-end brands and how to deliver design and art for aspirational lifestyle brands
- Flexibility in working hours, as this may require extra hours out of normal work hours
- Friendly, energetic, and enthusiastic
- Passionate about work and the role of branding to deliver success
- Strong time management and organizational skills and the ability to manage multiple projects simultaneously without compromising on quality
- Good written and verbal skills in English and Cantonese
Preferred Skills:
- Strong Mandarin written and verbal skills
ASSUMPTION: While previous experience in a similar role is not essential, candidates with relevant experience in marketing communications, branding, and project management are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Executive role in Macao with 0-2 years of experience is HKD 350,000 - 450,000 per annum. This estimate is based on market research and may vary depending on individual qualifications and company-specific compensation structures.
Benefits:
- Health insurance
- Dental insurance
- Retirement benefits
- Employee discounts at Melco properties
- Professional development opportunities
Working Hours: Full-time position with standard working hours from Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company-specific compensation structures. Benefits may also vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Melco Resorts & Entertainment operates in the hospitality industry, focusing on casino gaming and entertainment resort facilities in Asia.
Company Size: Melco Resorts & Entertainment has 10,001+ employees, making it a large organization with extensive resources and opportunities for career growth.
Founded: Melco Resorts & Entertainment was founded in 2004 and has since grown to become a leading developer, owner, and operator of integrated resorts and casinos in Asia.
Company Description:
- Melco Resorts & Entertainment is an award-winning developer, owner, and operator of casino gaming and entertainment casino resort facilities in Asia.
- The company currently operates several integrated resorts, including City of Dreams Macau, Altira Macau, and Studio City.
- Melco Resorts & Entertainment is committed to delivering world-class entertainment experiences and creating memorable moments for its guests.
Company Specialties:
- Casino gaming and entertainment
- Hospitality and hotels
- Food and beverage
- Entertainment and retail
- Conferences and events
Company Website: www.melco-resorts.com
ASSUMPTION: Working for Melco Resorts & Entertainment offers opportunities to gain experience in a dynamic and fast-paced industry, as well as the chance to contribute to high-profile projects and events.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department of a large organization.
Reporting Structure: The Executive, Marketing reports directly to the Senior Marketing Manager and works closely with various internal and external stakeholders.
Work Arrangement: This is an on-site position based at the City of Dreams Macau resort. Occasional travel to other Melco properties may be required.
Growth Opportunities:
- Progression to Senior Marketing Executive or similar roles within the marketing department
- Opportunities to work on high-profile projects and events, gaining valuable experience and exposure
- Potential to transition into other departments or roles within the organization, such as public relations, events management, or VIP services
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing communications, branding, and project management within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: The City of Dreams Macau resort is an integrated resort featuring a casino, hotels, restaurants, shops, and entertainment facilities.
Office Location(s): City of Dreams Macau, Macao
Geographic Context:
- Macao is a Special Administrative Region of China, located on the southern coast of China, across the Pearl River Delta from Hong Kong.
- The City of Dreams Macau resort is situated in the Cotai district, a major entertainment and leisure hub in Macao.
- Macao has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Standard working hours are from Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Working at the City of Dreams Macau resort offers a dynamic and fast-paced work environment, with opportunities to interact with guests from around the world and contribute to high-profile events and projects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Face-to-face interview with the hiring manager and/or team members
- Final interview with the senior management team
Key Assessment Areas:
- Communication skills and ability to work with multiple stakeholders
- Project management and organizational skills
- Understanding of marketing communications, branding, and project management principles
- Cultural fit and alignment with Melco's values and mission
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your ability to develop and execute marketing initiatives
- Showcase your understanding of the Melco brand and how you can contribute to its success
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Marketing, Branding, Project Management, Marketing Communications, Brand Development, Creative Briefs, Production Processes, Attention to Detail, Time Management, Organizational Skills, Computer Literacy, English Proficiency, Cantonese Proficiency, Mandarin Proficiency, Professionalism, Flexibility, Team Collaboration, Analytical Skills, Communication Skills
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Quality
- Teamwork
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering high-quality results
- Adaptable and flexible
Self-Assessment Questions:
- Do you align with Melco's core values of integrity, innovation, quality, teamwork, and excellence?
- Are you comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and deadlines?
- Do you thrive in a collaborative work environment, with a focus on delivering high-quality results?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process, and candidates who demonstrate a strong alignment with Melco's values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and the ability to manage multiple projects simultaneously
- Occasional overtime may be required to meet project deadlines
- Working with multiple stakeholders may require strong communication and project management skills
- Candidates may face competition from other qualified applicants for this role
ASSUMPTION: While this role presents unique opportunities and challenges, candidates who are adaptable, organized, and strong communicators are well-positioned to succeed.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position, with a focus on developing and executing marketing initiatives within corporate branding guidelines
- Compared to other marketing roles in the hospitality industry, this position offers the opportunity to work on high-profile projects and events within a large and dynamic organization
- Career progression in this role may lead to opportunities in senior marketing positions, public relations, events management, or VIP services
ASSUMPTION: Candidates who are interested in a career in marketing communications, branding, and project management within the hospitality industry are well-suited to this role.
📝 Sample Projects
- Developing and executing a marketing campaign for a new hotel opening at one of Melco's integrated resorts
- Managing the production process for a series of promotional materials, from concept development to final product
- Coordinating with external marketing partners to achieve various marketing functions, such as advertising, public relations, and media agencies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from developing marketing campaigns to managing production processes and coordinating with external partners.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a marketing project, from initial concept to final execution?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
- How does Melco support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://melcoresorts.wd3.myworkdayjobs.com/career_int/job/City-of-Dreams-Macau/Executive--Marketing_REQ9603
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your qualifications for it
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your ability to develop and execute marketing initiatives
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
