ASSUMPTION: This role requires a strong eye for detail, excellent coordination skills, and the ability to multitask in a fast-paced environment. The ideal candidate will have experience in campaign execution, digital marketing, or project coordination.
📋 Key Responsibilities ✅ Assist in executing digital activation campaigns, ensuring smooth delivery and alignment with brand objectives ✅ Coordinate campaign logistics, including scheduling, tracking, and reporting on performance ✅ Support in managing online-to-offline (O2O) activations, referral programs, affiliate marketing partners, and promotional tie-ups ✅ Prepare merchant documents such as invoices, redemption reports, and performance reports for internal and external stakeholders ✅ Conduct campaign analysis by tracking key performance indicators (KPIs) such as member sign-up, user engagement, redemption, and user participation ✅ Prepare and update presentation decks for internal reviews and external client meetings ✅ Assist in executing user acquisition strategies, such as referral programs and digital marketing campaigns ✅ Monitor and analyze user behavior to provide insights for engagement strategies ✅ Support in managing app engagement initiatives, including WINK+ loyalty features and partner-driven activations ✅ Provide administrative and operational support including project coordination and stakeholder management ✅ Liaise with cross-functional teams such as marketing, tech, and sales to ensure seamless execution of in-app initiativesASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications - Education: Diploma/bachelor's degree in marketing, Business, or a related field. - Experience: 2+ years of experience in campaign execution, digital marketing, account servicing, or project coordination - Required Skills: - Strong organizational skills with attention to detail and ability to manage multiple projects - Proficiency in Microsoft Office (Excel, PowerPoint, Word) and familiarity with campaign tracking tools - Experience in digital activations, loyalty programs, or mobile apps is a plus - Preferred Skills: - Knowledge of CRM tools, power BI, and Google analytics - Familiarity with digital marketing and campaign executionASSUMPTION: Candidates with relevant experience in marketing, digital activations, or project coordination are strongly encouraged to apply.
💰 Compensation & Benefits - Salary Range: SGD 4,000 - 6,000 per month (based on industry standards for 2-5 years of experience in Singapore) - Benefits: - Medical and dental benefits - Employee discounts on public transport services - Training and development opportunities - Working Hours: 40 hours per week, with flexible working hours and overtime as requiredASSUMPTION: The salary range is an estimate based on industry standards for the given experience level and location. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights 🔍 Company Context - Industry: Urban Transit Services - Company Size: 5,001-10,000 employees - Founded: SMRT Corporation Ltd was established in 1983 as a statutory board under the Ministry of Transport, Singapore. It was corporatized in 1995 and listed on the Singapore Exchange in 2000. - Company Description: - SMRT is a leading public transport services provider in Singapore, operating the country's dominant rail network and providing bus, taxi, and private hire vehicle services. - Through its Kaizen initiative, SMRT enhances lifestyles by creating vibrant transit destinations and collaborating with Malaysia's Prasarana to design, build, and operate the RTS Link, which will enhance cross-border connectivity between Singapore and Johor. - Company Specialties: - Public transport services - Rail operations and maintenance - Bus services - Taxi and private hire vehicle services - Transit-oriented developmentASSUMPTION: Working at SMRT offers opportunities to contribute to Singapore's public transport infrastructure and enhance the daily lives of commuters.
📊 Role Analysis - Career Level: Mid-level marketing role with opportunities for growth and development - Reporting Structure: This role reports directly to the Product Lead and works closely with cross-functional teams such as marketing, tech, and sales. - Work Arrangement: On-site, full-time position with flexible working hours and overtime as required - Growth Opportunities: - Opportunities to gain experience in digital marketing, campaign execution, and project coordination - Potential to take on more responsibilities and advance within the marketing team or explore other roles within SMRTASSUMPTION: This role offers a dynamic work environment with opportunities for professional growth and development.
🌍 Location & Work Environment - Office Type: Modern, multi-story office building with collaborative workspaces and meeting rooms - Office Location(s): Paya Lebar Quarter, Singapore - Geographic Context: - Singapore is a bustling, multicultural city-state with a thriving business environment - Paya Lebar Quarter is a mixed-use development offering retail, dining, and entertainment options, as well as easy access to public transportation - Work Schedule: Standard office hours with flexible working hours and overtime as requiredASSUMPTION: The work environment at SMRT is fast-paced and dynamic, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights - Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager and/or team members 4. Final interview with the Product Lead - Key Assessment Areas: - Problem-solving skills and analytical thinking - Communication and interpersonal skills - Organizational skills and attention to detail - Knowledge of digital marketing and campaign execution - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills - Prepare examples of successful campaign execution or project coordination efforts - Research SMRT's mission, values, and recent projects to demonstrate your interest in the role and company - ATS Keywords: Digital Marketing, Campaign Execution, Project Coordination, Analytical Skills, Communication Skills, Interpersonal Skills, Organizational Skills, Attention to Detail, Multitasking, User Acquisition, User Retention, Performance Tracking, CRM Tools, Microsoft Office, Google Analytics, Power BIASSUMPTION: The application process at SMRT is competitive, and candidates are encouraged to highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies - Microsoft Office (Excel, PowerPoint, Word) - Campaign tracking tools (e.g., Google Analytics, social media analytics platforms) - CRM tools (e.g., Salesforce, HubSpot) - Power BIASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.
👔 Cultural Fit Considerations - Company Values: R.I.S.E (Respect, Integrity, Safety, Service, Excellence) - Work Style: - Fast-paced and dynamic environment - Strong focus on teamwork and collaboration - Results-driven and deadline-oriented - Self-Assessment Questions: - How do you demonstrate respect and integrity in your daily work? - Can you provide an example of a time when you went above and beyond to ensure the safety of yourself or others? - How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?ASSUMPTION: Candidates who align with SMRT's core values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges - Managing multiple projects and deadlines in a fast-paced environment - Coordinating with cross-functional teams and external stakeholders - Adapting to changes in campaign strategies and priorities - Maintaining a high level of attention to detail while managing multiple tasksASSUMPTION: Candidates who are organized, adaptable, and able to thrive in a fast-paced environment will be well-suited to this role and its potential challenges.
📈 Similar Roles Comparison - How this role differs from related positions: - This role focuses on digital activation campaigns and user acquisition strategies, whereas related roles may focus more on brand management, content creation, or social media marketing. - Industry-specific context: - SMRT's marketing efforts are focused on promoting public transport services and enhancing the commuter experience, which may differ from other industries. - Career path comparison: - This role can serve as a stepping stone to more senior marketing roles within SMRT or other organizations, such as Marketing Manager or Marketing Director.ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to related positions and considering their long-term career prospects.
📝 Sample Projects - Project example 1 (specific to this role): Coordinating a digital activation campaign for a new bus route launch, including scheduling, tracking, and reporting on performance. - Project example 2 (specific to this industry): Developing a marketing strategy to promote public transport services during a major event, such as the Singapore Grand Prix or National Day Parade. - Project example 3 (specific to reported responsibilities): Preparing a presentation deck for an internal review, highlighting the key performance indicators (KPIs) and success metrics of a recent campaign.ASSUMPTION: These sample projects provide a sense of the types of initiatives and tasks that candidates can expect to work on in this role.
❓ Key Questions to Ask During Interview - Can you describe a typical day or week in this role? - How does this role support the overall marketing strategy and business objectives of SMRT? - What are the most important priorities for this role in the first 30, 60, and 90 days? - How does SMRT support the professional development and growth of its employees? - What are the biggest challenges facing the marketing team and SMRT as a whole, and how can this role help address them?ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of successful campaign execution or project coordination efforts - Research SMRT's mission, values, and recent projects to demonstrate your interest in the role and company - Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.