Key aspects of this role include:
- Collaborating with cross-functional teams across the United States, Europe, and Asia
- Developing strong relationships with Client Servicing and Activation teams
- Supporting Media Planning Managers in delivering campaigns and optimizing their performance
- Conducting research and compiling data to guide planning and optimization recommendations
- Working in a multicultural environment
ASSUMPTION: This role requires strong communication and interpersonal skills, as well as the ability to work effectively in a collaborative, multicultural environment.
π Key Responsibilities
- Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans
- Communicate effectively across all levels of the team and across all practices with regular check-ins
- Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes
- Conduct research and compile data to guide and support planning and optimization recommendations
- Compile and validate creative specs, collaborating with creative agency partners to ensure deadlines are met
- Collaborate with Activation teams to complete the detail of the plan in Olive
- Create trafficking sheet templates and collaborate with Ad Operations through campaign launch
- Prepare data for reporting and analysis
- Support the team in making optimization recommendations
- Assist in the management of testing plans for assigned campaigns
- Contribute to internal case studies for the sharing of learning and best practice
- Meet with vendors and attend presentations to build knowledge of the media landscape
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong organizational skills and attention to detail are essential.
π― Required Qualifications
Education:
- Bachelor's degree in marketing, advertising, business, or a related field
Experience:
- 1-3 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
Required Skills:
- Knowledge of media planning principles, techniques, and best practices across various channels (digital & social)
- Familiarity with media buying, negotiation, and contract management
- Problem-solving skills and ability to think outside of the box for creative solutions
- Computer literate with good skills in all basic Office programs (including Excel)
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Creative thinking and problem-solving abilities
- A passion for everything media and advertising, coupled with a continued desire to expand your knowledge
π° Compensation & Benefits
Salary Range: Not specified (Industry standard for the role, experience level, and location will be estimated)
Benefits:
- Life Insurance
- Wellness Programs
- Significant Paid Time Off
- Preferential Partner Discounts
- Employee Mental Health Awareness Day
Working Hours: 40 hours per week
π Applicant Insights
Company Context:
- Industry: Advertising Services
- Company Size: 10,001+ employees
- Founded: Not specified
- Company Description: WPP Media is WPPβs global media collective, built for the AI era. They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.
- Company Specialties: Not specified
Role Analysis:
- Career Level: Mid-level
- Reporting Structure: Reports to the Media Planning Manager
- Work Arrangement: Hybrid (in office around four days a week)
- Growth Opportunities: Potential for career growth within the WPP Media collective and the broader WPP network
Location & Work Environment:
- Office Type: Hybrid (in office around four days a week)
- Office Location(s): Bangalore - Floor 4, 29, Mumbai, Sector 20, Udyog Vihar, Phase-III, Gurgaon
- Geographic Context: The offices are located in major cities in India, offering opportunities to work in diverse and vibrant urban environments
- Work Schedule: Flexible, with the expectation to work core hours and be available for meetings across time zones
πΌ Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final round interview with the team or other stakeholders
Key Assessment Areas:
- Cultural fit and alignment with WPP Media's values
- Problem-solving skills and ability to think critically about media planning challenges
- Communication and interpersonal skills, with a focus on collaboration and teamwork
- Knowledge of media planning principles and best practices
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Research WPP Media and the broader WPP network to demonstrate your understanding of the company and its mission
ATS Keywords: Media Planning, Advertising, Marketing, Campaign Management, Digital Media, Social Media, Negotiation, Contract Management, B2B Marketing, Problem-Solving, Communication, Collaboration, Research, Optimization
ASSUMPTION: The interview process may include assessments or case studies to evaluate your problem-solving skills and cultural fit.
π οΈ Tools & Technologies
- Olive (media planning and activation platform)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The specific tools and technologies used may evolve over time as the company adopts new platforms and solutions.
π Cultural Fit Considerations
Company Values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
Work Style:
- Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration
- Agile and adaptable, with a willingness to take on new challenges and learn continuously
- Data-driven and analytical, with a strong focus on performance optimization and continuous improvement
Self-Assessment Questions:
1. How do you embody the company value of 'Be Extraordinary' in your approach to media planning and execution?
2. How do you balance the needs of clients and team members to create an open and inclusive work environment?
3. Can you provide an example of a time when you led optimistically to champion growth and development in a previous role?
ASSUMPTION: Candidates who align strongly with these values and work style preferences are more likely to succeed in this role and within the WPP Media collective.
β οΈ Potential Challenges
1. Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making
2. Collaborating effectively with cross-functional teams across different time zones and cultures
3. Managing multiple projects and priorities simultaneously, with a focus on delivering high-quality work under tight deadlines
4. Navigating a large, complex organization with diverse stakeholders and competing priorities
π Similar Roles Comparison
1. Media Planning Manager: This role focuses more on strategic planning and cross-channel budget allocation, while the Executive β Implementation Planning role is more focused on tactical execution and campaign delivery
2. Media Buying Specialist: This role involves negotiating with vendors and managing media buys, while the Executive β Implementation Planning role is more focused on planning, optimization, and campaign management
3. Campaign Manager: This role involves overseeing the execution of marketing campaigns, while the Executive β Implementation Planning role is more focused on media planning and optimization
ASSUMPTION: The specific responsibilities and required skills for these roles may vary depending on the organization and its unique needs.
π Sample Projects
1. Developing a comprehensive media plan for a global B2B technology client, including channel allocation, messaging, and creative assets
2. Optimizing a digital advertising campaign for a leading consumer brand to improve click-through rates and conversions
3. Managing the launch of a new product campaign, including vendor negotiations, trafficking, and post-campaign analysis
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role.
β Key Questions to Ask During Interview
1. How does this role fit into the broader media planning and activation team, and what are the key priorities for the first 90 days?
2. Can you describe a typical day or week in this role, and how would my time be allocated across different tasks and responsibilities?
3. How does WPP Media support the professional development and growth of its employees, particularly in this role?
4. What are the key challenges facing the media planning team currently, and how can this role contribute to addressing them?
5. How does WPP Media approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: These questions are designed to help you understand the role's context, expectations, and opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.jobvite.com/groupm-apac/job/oegbwfwV)
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
3. Prepare for the interview process by researching WPP Media and practicing common interview questions
4. Follow up with the hiring team after the interview, expressing your interest in the role and any additional insights you gained during the process
β οΈ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.