📌 Core Information
🔹 Job Title: Executive, Retail Marketing - Tenant Relation
🔹 Company: Frasers Property
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Retail Marketing
🔹 Date Posted: April 6, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as a crucial liaison between the marketing team and retail tenants
- Ensuring tenants are informed, engaged, and well-supported with marketing programs and initiatives
- Driving tenant satisfaction and participation in marketing campaigns
- Managing marketing-related inquiries and providing standard marketing support packages to tenants
ASSUMPTION: This role requires strong communication, organization, and customer service skills to effectively manage tenant relations and marketing initiatives.
📋 Key Responsibilities
✅ Coordinating marketing and promotional campaigns with retail tenants
✅ Serving as the primary point of contact for marketing inquiries
✅ Providing standard marketing support packages to tenants
✅ Collecting and managing tenant information for marketing materials
ASSUMPTION: The role may require occasional weekend work or extended hours during peak marketing campaign periods.
🎯 Required Qualifications
Education: Bachelor's degree in business administration with a concentration in marketing, management, or a related field
Experience: 0-2 years of relevant experience
Required Skills:
- Marketing Knowledge
- Strong Communication Skills
- Excellent Organization
- Exceptional Customer Service
Preferred Skills:
- Fluency in Thai and English
- Experience working in a retail environment
ASSUMPTION: While not explicitly stated, fluency in Thai and English is likely required for this role due to the location and nature of the position.
💰 Compensation & Benefits
Salary Range: THB 30,000 - 40,000 per month (Estimated based on industry standards for a marketing executive with 0-2 years of experience in Bangkok)
Benefits:
- Medical and dental insurance
- Retirement plan contributions
- Employee discounts on retail tenants' products and services
Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break), with flexibility to work extended hours or weekends as needed
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bangkok. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Retail)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1988
Company Description:
- Frasers Property is a multinational investor-developer-manager of real estate products and services
- The company operates across five asset classes: commercial & business parks, hospitality, industrial & logistics, residential, and retail
- Frasers Property has businesses in Southeast Asia, Australia, the EU, the UK, and China
Company Specialties:
- Real estate investment and development
- Property management
- Hospitality services
Company Website: http://www.frasersproperty.com
ASSUMPTION: Frasers Property is a large, established real estate company with a diverse portfolio of properties and services. This role is part of their retail marketing team, focusing on tenant relations within their retail properties.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing executive
Reporting Structure: This role reports directly to the Retail Marketing Manager
Work Arrangement: On-site, with flexibility to work extended hours or weekends as needed
Growth Opportunities:
- Progression to a senior marketing role within the retail team
- Expansion into other asset classes or geographic regions within the company
- Development of skills in tenant relations, marketing campaign management, and customer service
ASSUMPTION: As a large company with diverse operations, Frasers Property offers numerous growth opportunities for employees who demonstrate strong performance and initiative.
🌍 Location & Work Environment
Office Type: Corporate office within a retail property
Office Location(s): Bangkok, Thailand
Geographic Context:
- Bangkok is a major commercial hub with a thriving retail industry
- The office is located in a prime retail area, offering easy access to public transportation and amenities
- Bangkok has a tropical monsoon climate, with hot and humid weather year-round
Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break), with flexibility to work extended hours or weekends as needed
ASSUMPTION: The work environment is likely fast-paced and dynamic, with a focus on collaboration and teamwork within the marketing team and with retail tenants.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Retail Marketing Manager
- Final interview with the Retail Marketing Director
Key Assessment Areas:
- Communication skills and ability to engage with tenants
- Organization and time management skills
- Customer service mindset and problem-solving abilities
- Understanding of marketing principles and campaign management
Application Tips:
- Highlight relevant marketing experience and any exposure to tenant relations or customer service
- Tailor your resume to emphasize skills and experiences that match the job requirements
- Prepare examples of successful marketing campaigns or customer service scenarios to discuss during the interview
- Research Frasers Property and their retail properties to demonstrate your interest in and understanding of the company
ATS Keywords: Tenant Relations, Marketing Campaigns, Retail Marketing, Customer Service, Communication Skills, Organization, Marketing Knowledge
ASSUMPTION: The application process may vary based on the volume of applicants and the hiring manager's availability. It is essential to follow up on your application status if you have not heard back after two weeks.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Progressive: Actively seeking new and better ways to do things
- Responsible: Producing and consuming responsibly, focusing on sustainability
- People-focused: Valuing and supporting employees, customers, and communities
Work Style:
- Collaborative: Working closely with team members and retail tenants to achieve common goals
- Adaptable: Embracing change and flexibility in a dynamic work environment
- Results-driven: Focusing on delivering high-quality work and achieving desired outcomes
Self-Assessment Questions:
- Do you have strong communication skills and the ability to engage with a diverse range of tenants?
- Are you organized and able to manage multiple requests and marketing initiatives efficiently?
- Do you have a customer service mindset and a passion for helping others succeed?
- Are you comfortable working in a fast-paced, dynamic environment and embracing change?
ASSUMPTION: Frasers Property values employees who are progressive, responsible, and people-focused, with a strong work ethic and a commitment to delivering high-quality results.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and tenant requests simultaneously
- Dealing with difficult or demanding tenants and resolving their concerns
- Adapting to changes in marketing strategies or priorities
- Working extended hours or weekends as needed to support marketing campaigns
ASSUMPTION: The role may present challenges related to time management, communication, and adaptability, but these can be overcome with strong organizational skills, effective communication, and a customer service mindset.
📈 Similar Roles Comparison
- This role differs from a traditional marketing executive role in its focus on tenant relations and customer service
- In the retail industry, tenant relations play a crucial role in driving tenant satisfaction and participation in marketing campaigns
- Career progression may involve moving into a senior marketing role within the retail team or expanding into other asset classes or geographic regions
ASSUMPTION: While this role shares similarities with other marketing executive positions, its focus on tenant relations and customer service sets it apart and offers unique growth opportunities within the company.
📝 Sample Projects
- Planning and executing a retail tenant appreciation event to drive tenant satisfaction and engagement
- Developing and implementing a marketing campaign to promote a new retail tenant's grand opening
- Creating and distributing marketing materials (e.g., brochures, flyers, email newsletters) to promote retail tenants and their offerings
ASSUMPTION: Sample projects may vary depending on the specific needs of the retail property and the marketing team's priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall success of the retail marketing team and the company?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
- How does Frasers Property support the professional development and growth of its employees?
- What are the next steps for career progression within the retail marketing team or the company?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in and understanding of the role, as well as your commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, customer service skills, and any exposure to tenant relations
- Prepare a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit for the position
- Follow up on your application status if you have not heard back after two weeks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
