📌 Core Information
🔹 Job Title: Executive, Social Media
🔹 Company: Melco Resorts & Entertainment
🔹 Location: City of Dreams Macau, Macao
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media content to drive growth and engagement
- Coordinating with social media agency for campaigns and post-campaign reports
- Implementing social media plans and managing KOLs, celebrities, and events
- Monitoring social media trends and competitors' activities
ASSUMPTION: This role requires a high level of multitasking and attention to detail, as well as strong communication skills to collaborate effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Manage relevant social media content to drive growth and engagement on platforms
✅ Coordinate with social media agency to implement social plans, boost visibilities, and ensure timely delivery of posts and stories
✅ Implement social campaigns and other ad-hoc projects, ensuring delivery to time, quality, and standards
✅ Keep track of data, consolidate, and compile post-campaign reports for management review
✅ Manage billing to ensure payments are settled on time
✅ Coordinate with business units on social media content shooting schedules, support on-properties shooting, and manage KOLs, celebrities, and events
✅ Monitor social media trends and key competitors’ activities
✅ Perform other duties as needed
ASSUMPTION: The role may require working extra hours, especially during events or campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or international studies
Experience: One or more solid years of related work experience
Required Skills:
- Strong attention to detail and ability to work accurately under pressure
- Confidence and professionalism when dealing with people on all levels
- Competent computer literacy, including Word, Excel, PowerPoint
- Excellent understanding of high-end brands and how to deliver design and art for aspirational lifestyle brands
- Friendly, energetic, and enthusiastic personality
- Strong time management and organizational skills
- Good written and verbal skills in English, Cantonese, and Mandarin
Preferred Skills:
- Familiarity with social media analytics, social media management tools, and channel optimization
- Knowledge of social media platforms such as Weibo, Wechat, Red, Douyin, Ctrip, Dianping, Facebook, IG
- Written and verbal skills in Korean
ASSUMPTION: Candidates with experience in the hospitality industry or working with luxury brands may have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standard for an Executive, Social Media role in Macao is HKD 40,000 - 60,000 per month. This estimate is based on market research and comparable roles in the region.
Benefits:
- Competitive salary package
- Performance-based bonuses
- Medical and dental insurance
- Employee discounts on food and beverage, accommodation, and entertainment
- Professional development opportunities
Working Hours: Full-time position with a standard workweek of 40 hours. Overtime may be required during events or campaigns.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Melco Resorts & Entertainment operates in the hospitality industry, focusing on casino gaming and entertainment resort facilities in Asia.
Company Size: Melco Resorts & Entertainment has 10,001+ employees worldwide, with a significant presence in Macao and Hong Kong.
Founded: The company was founded in 2004 and has since grown to become a leading integrated resort operator in Asia.
Company Description:
- Melco Resorts & Entertainment is an award-winning developer, owner, and operator of casino gaming and entertainment resort facilities in Asia.
- The company's portfolio includes City of Dreams Macau, Altira Macau, Mocha Clubs, Studio City, and City of Dreams Manila.
- Melco Resorts & Entertainment is committed to delivering world-class entertainment experiences and creating memorable moments for its guests.
Company Specialties:
- Casino gaming and entertainment
- Hospitality and hotels
- Food and beverage
- Entertainment and retail
- Conferences and events
Company Website: http://www.melco-resorts.com
ASSUMPTION: Working at Melco Resorts & Entertainment offers opportunities for career growth and exposure to diverse teams and projects within the hospitality industry.
📊 Role Analysis
Career Level: This role is an entry to mid-level position, offering opportunities for growth and development within the social media and marketing fields.
Reporting Structure: The Executive, Social Media reports directly to the Social Media Manager and collaborates with various teams, including marketing, public relations, and events.
Work Arrangement: This is an on-site position, requiring regular presence at the City of Dreams Macau property. Occasional travel may be required for events or campaigns.
Growth Opportunities:
- Progression to Senior Executive or Manager roles within the social media team
- Expansion into other marketing or communications roles within the company
- Opportunities to work on high-profile events and campaigns, gaining valuable experience and exposure
ASSUMPTION: Successful candidates will have the opportunity to work on a variety of projects and gain experience in different aspects of social media management and marketing.
🌍 Location & Work Environment
Office Type: The City of Dreams Macau property is an integrated resort featuring a casino, hotels, restaurants, and entertainment facilities.
Office Location(s): City of Dreams Macau, Macao
Geographic Context:
- Macao is a Special Administrative Region (SAR) of China, located on the southern coast of China, across the Pearl River Delta from Hong Kong.
- The City of Dreams Macau property is situated in the Cotai district, a major entertainment and leisure hub in Macao.
- Macao offers a multicultural environment, with a blend of Chinese, Portuguese, and other influences.
Work Schedule: The standard workweek is 40 hours, with overtime required during events or campaigns. Flexibility in working hours is essential, as this role may require extra hours out of normal work hours.
ASSUMPTION: Working in Macao offers a unique cultural experience and the opportunity to be part of a dynamic and growing entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final round interview with the team or stakeholders
- Background check and offer
Key Assessment Areas:
- Social media management skills and experience
- Communication and interpersonal skills
- Attention to detail and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant social media management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working in the hospitality industry
- Prepare examples of successful social media campaigns or projects you've worked on
- Research Melco Resorts & Entertainment and the City of Dreams Macau property to show your familiarity with the company and its offerings
ATS Keywords: Social Media Management, Content Creation, Campaign Coordination, Data Analysis, Project Management, Attention to Detail, Communication Skills, Time Management, Computer Literacy, Branding, Trend Monitoring, KOL Management, Bilingual Skills, Flexibility, Creativity, Engagement Strategies
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Social media platforms: Weibo, Wechat, Red, Douyin, Ctrip, Dianping, Facebook, IG
- Social media management tools: Hootsuite, Buffer, Sprout Social, etc.
- Analytics tools: Google Analytics, social media analytics platforms
- Microsoft Office Suite: Word, Excel, PowerPoint
ASSUMPTION: Familiarity with industry-standard social media management and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Innovation
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible
- Attentive to detail and organized
- Culturally sensitive and respectful
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong sense of responsibility and attention to detail?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Melco Resorts & Entertainment's values and work style.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Working with tight deadlines and last-minute changes
- Adapting to a fast-paced and ever-changing work environment
- Navigating a large organization with diverse teams and stakeholders
- Dealing with cultural sensitivities and language barriers
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to similar roles in the hospitality industry, this position offers a unique opportunity to work in a luxury integrated resort environment with a strong focus on entertainment and events.
- In Macao, the hospitality industry is highly competitive, with a strong emphasis on customer experience and brand reputation.
- Career progression in this role may lead to opportunities in marketing, public relations, or other communications roles within the company or the broader hospitality industry.
ASSUMPTION: Candidates should research comparable roles in the hospitality industry to better understand the competitive landscape and expectations for this position.
📝 Sample Projects
- Managing a social media campaign for a high-profile event or celebrity appearance at the City of Dreams Macau property
- Creating and implementing a social media strategy to boost engagement and followers for one of the property's restaurants or entertainment offerings
- Analyzing social media data to identify trends and make data-driven recommendations for improving future campaigns
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to provide examples of their achievements in their resume or interview.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams and departments within the company?
- What opportunities are there for professional development and growth within the social media team or the broader marketing department?
- How does Melco Resorts & Entertainment support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant social media management experience and skills
- Write a cover letter explaining your interest in the role and your enthusiasm for working in the hospitality industry
- Prepare examples of successful social media campaigns or projects you've worked on
- Follow up with the hiring manager or HR representative two weeks after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
