📌 Core Information
🔹 Job Title: Executive, Social Media
🔹 Company: AirAsia
🔹 Location: Wisma Capital A, Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Social Media & Influencer Management
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the day-to-day output of key personnel social channels
- Capturing raw moments and translating bold ideas into engaging posts
- Bringing the voice of the key personnel to life across platforms
- Collaborating with AirAsia's Social Media and Influencer teams
- Creating and editing various types of content for social media
ASSUMPTION: This role requires a high level of adaptability, as the content creator will need to work closely with key personnel and adapt to shifting schedules and priorities.
📋 Key Responsibilities
✅ Shadowing key personnel across key moments and turning those moments into content
✅ Filming, editing, and posting video content with platform-native polish
✅ Running key personnel's social calendars across Instagram and TikTok
✅ Pitching ideas and shaping their POV across platforms
✅ Collaborating with AirAsia's Social Media and Influencer teams to align tone, priorities, and platform strategy
✅ Reviewing performance data and applying learnings to improve tone, timing, and visual direction
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and algorithms to create engaging and relevant content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum 1 year of experience in social media, content creation, or short-form video production
Required Skills:
- Strong filming and editing skills for mobile
- Excellent storytelling and visual pacing skills
- Confident creating content across various social media platforms
- Proactive mindset and ability to adapt to shifting priorities
- Clear communicator and collaborator
- Professional discretion and respect for the person and the brand
- Attention to detail and ability to work fast without compromising quality
Preferred Skills:
- Experience growing a founder's or influencer's social presence
- Camera-operator mindset with a strategist's brain
- Curiosity about leadership, business, travel, and culture
- Ability to thrive in fast-moving environments and shoot/edit/post on the fly
ASSUMPTION: While a degree is preferred, relevant experience and skills are more important for this role.
💰 Compensation & Benefits
Salary Range: RM 3,000 - RM 4,500 per month (Estimated based on industry standards for entry-level social media roles in Kuala Lumpur)
Benefits:
- Medical insurance
- Employee discounts on AirAsia flights and products
- Opportunities for career growth and development
Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: AirAsia is a leading airline and travel technology company in Asia, with a strong focus on digital innovation and customer experience.
Company Size: AirAsia has over 10,000 employees and is a large organization with a global presence.
Founded: AirAsia was founded in 2001 and has since grown to become a world-class brand and a leading ASEAN airline.
Company Description:
- AirAsia is a world-class brand and a leading ASEAN airline, offering affordable air travel and digital travel and lifestyle platforms.
- The company is committed to connecting people and transforming lives through its innovative products and services.
- AirAsia fosters a dynamic and inclusive work environment, encouraging employees to grow and develop their careers.
Company Specialties:
- Aviation
- Digital
- Business Intelligence & Insights
- Duty Free & Merchandise
- E-Commerce
- Innovation & Technology
- Logistics
- Travel
- Lifestyle
- FinTech
- Aviation Engineering
Company Website: http://www.airasia.com
ASSUMPTION: AirAsia's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the Social Media and Influencer team and the wider organization.
Reporting Structure: This role reports directly to the Social & Influencer Manager and works closely with the wider brand and content managers.
Work Arrangement: This role is on-site and requires flexibility to work evenings and weekends as needed, especially when accompanying key personnel to events or panels.
Growth Opportunities:
- Advancement within the Social Media and Influencer team
- Expansion into other areas of the business, such as digital marketing, content creation, or brand management
- Opportunities to work on regional or global projects and gain international experience
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as AirAsia continues to expand its digital presence and explore new markets.
🌍 Location & Work Environment
Office Type: AirAsia's headquarters is located in Wisma Capital A, a modern office building in Kuala Lumpur, Malaysia.
Office Location(s): Wisma Capital A, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital city of Malaysia and a major hub for business, finance, and tourism in Southeast Asia.
- The city offers a vibrant multicultural environment, with a mix of modern and traditional attractions.
- Kuala Lumpur is well-connected by public transportation, making it easy to commute to work.
Work Schedule: The work schedule is typically Monday to Friday, with flexibility to work evenings and weekends as needed.
ASSUMPTION: Working in Kuala Lumpur offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for both local and international candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Social & Influencer Manager and other team members
- Final interview with the Head of Social Media and Influencer Marketing
Key Assessment Areas:
- Content creation and storytelling skills
- Understanding of social media platforms and trends
- Adaptability and ability to work under pressure
- Communication and collaboration skills
- Alignment with AirAsia's brand values and company culture
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Include a portfolio or examples of your work, showcasing your content creation and editing skills
- Demonstrate your understanding of AirAsia's brand and social media presence in your application
- Prepare questions about the role, the team, and the company to ask during the interview
ATS Keywords: Social Media Management, Content Creation, Video Production, Filming, Editing, Storytelling, Visual Pacing, Collaboration, Communication, Proactivity, Leadership, Cultural Awareness, Adaptability, Detail Orientation, Judgment, Time Management
ASSUMPTION: AirAsia's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the team.
🛠️ Tools & Technologies
- iPhone or other smartphones with high-quality cameras
- Video editing apps such as CapCut, InShot, or Adobe Premiere Rush
- Social media platforms: Instagram, TikTok, X (formerly Twitter), LinkedIn
- Project management tools such as Asana, Trello, or Microsoft Project
ASSUMPTION: The required tools and technologies for this role are relatively accessible and widely used in the industry.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Integrity
- Respect
- Excellence
- Fun
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Results-driven and customer-centric
Self-Assessment Questions:
- Do you share AirAsia's passion for connecting people and transforming lives through affordable travel and innovative products and services?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to shifting priorities?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with diverse teams?
ASSUMPTION: AirAsia's company culture is driven by its values and work style, which prioritize passion, integrity, respect, excellence, and fun. Candidates who align with these values and work styles are more likely to succeed in the role and the organization.
⚠️ Potential Challenges
- Working with tight deadlines and shifting priorities
- Managing multiple social media platforms and content types
- Adapting to the unique personality and voice of key personnel
- Balancing creativity and data-driven decision-making
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of social media trends and best practices.
📈 Similar Roles Comparison
- This role is unique in that it focuses on managing the social media presence of key personnel within AirAsia, rather than the brand as a whole.
- Compared to other social media roles, this position requires a higher level of adaptability and flexibility, as the content creator will need to work closely with key personnel and adapt to their schedules and priorities.
- Career paths for this role may include advancement within the Social Media and Influencer team, expansion into other areas of the business, or opportunities to work on regional or global projects.
ASSUMPTION: While this role is unique in its focus on key personnel, it shares many similarities with other social media and content creation roles in the industry.
📝 Sample Projects
- Creating a series of Instagram Reels showcasing key personnel's behind-the-scenes experiences at AirAsia events and panels
- Developing a TikTok strategy to engage a younger audience and increase brand awareness
- Editing and posting a series of LinkedIn posts highlighting key personnel's insights on leadership, business, and travel
ASSUMPTION: These sample projects are designed to showcase the content creator's ability to adapt to different platforms, audiences, and content types, while maintaining a consistent brand voice and aesthetic.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall social media and influencer marketing strategy for AirAsia?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Social Media and Influencer team collaborate with other departments within AirAsia?
- What opportunities are there for growth and development within the team and the wider organization?
- How does AirAsia support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess whether the opportunity aligns with their career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AirAsia careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your content creation and editing skills
- Prepare questions about the role, the team, and the company to ask during the interview
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
