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Executive Vice President, Marketing

Bloomberg Industry Group
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Executive Vice President, Marketing

πŸ”Ή Company: Bloomberg Industry Group

πŸ”Ή Location: Arlington, VA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 20, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a global marketing organization to align with sales and brand positioning
  • Developing innovative marketing strategies for products and internal groups
  • Collaborating with senior stakeholders to plan, develop, implement, and monitor overall marketing strategy
  • Creating and leading events that are compelling, ambitious, and differentiated
  • Acting as a customer champion to ensure the brand is relevant, preferred, and trusted

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to drive marketing efforts across multiple businesses and functions.

πŸ“‹ Key Responsibilities

βœ… Lead an engaged, successful Marketing team, crafting culture and developing talent aligned to our purpose and values.

βœ… Build creative and innovative marketing strategies that amplify our sales efforts for Bloomberg Law, Bloomberg Tax, and Bloomberg Government.

βœ… Contribute towards launching new products, investing in the company brand, engaging existing customers, and expanding into new markets.

βœ… Implement a Marketing strategy that brings all parts of INDG together, highlighting our culture, our unique portfolio of strategies, and amplifying our brand.

βœ… Create and lead events that are compelling, ambitious, and differentiated, enabling the organization to build our brand and drive product awareness and pipeline creation.

βœ… Responsible for integration and alignment of marketing across key businesses and functions, with a key focus on collaboration with the teams that influence and contribute to our marketing strategy.

βœ… Act as customer champion, understanding customer needs and inspiring change as necessary to ensure our brand is a relevant, preferred, and one of the most recognized and trusted brands amongst our target audience globally.

βœ… Pursue and activate client insights from surveys and market research, constantly improving our Customer Experience and marketing engagement.

ASSUMPTION: This role requires a strong understanding of customer needs, market trends, and competitive landscapes to create effective marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 15+ years of marketing and management experience

Required Skills:

  • Proven track record in implementing marketing strategies that have positively impacted sales and business performance
  • Strategically and commercially minded approach with a proven capacity to translate new concepts and ideas into actionable plans
  • Ambitious thinker with a track record in developing innovative and creative strategies
  • Proficiency in creating and executing campaigns within Salesforce; experience with Salesforce Marketing Cloud highly preferred

Preferred Skills:

  • Experience with Salesforce Marketing Cloud
  • Familiarity with the legal, tax, and government industries

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the legal, tax, and government sectors, will have a competitive advantage.

πŸ’° Compensation & Benefits

Salary Range: $250,000 - $350,000 (Based on industry standards for a senior marketing role with 15+ years of experience in the Washington D.C. area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement
  • Professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Bloomberg Industry Group operates in the software development industry, focusing on providing essential data, news, and analysis to professionals in government, law, tax, and accounting.

Company Size: Bloomberg Industry Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Bloomberg Industry Group was founded in 1929 and is an affiliate of Bloomberg L.P.

Company Description:

  • Empowers professionals with essential data, news, and analysis
  • Focuses on government, law, tax, and accounting sectors
  • Offers a range of products and services, including Bloomberg Law, Bloomberg Tax, and Bloomberg Government

Company Specialties:

  • Legal research and analysis
  • Tax and accounting resources
  • Government affairs and policy insights

Company Website: Bloomberg Industry Group

ASSUMPTION: Bloomberg Industry Group's focus on providing essential data and insights to professionals in specific industries makes it an attractive option for candidates interested in these sectors.

πŸ“Š Role Analysis

Career Level: Executive Vice President, Marketing is a senior leadership role, reporting directly to the CEO or another high-level executive.

Reporting Structure: This role will likely have multiple direct reports, including marketing managers and specialists, and will collaborate with senior stakeholders across various departments.

Work Arrangement: This role is on-site, with occasional flexibility for remote work. The office is located in Arlington, VA.

Growth Opportunities:

  • Potential to shape the marketing strategy for a growing organization
  • Opportunity to work with senior leadership and influence company direction
  • Possibility to expand the marketing team and develop talent

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a substantial impact on the company's marketing efforts and potentially expand the team.

🌍 Location & Work Environment

Office Type: Bloomberg Industry Group's office in Arlington, VA is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1801 S Bell Street, Arlington, VA 22202

Geographic Context:

  • Arlington, VA is part of the Washington D.C. metropolitan area, offering a mix of urban and suburban living
  • The area is known for its vibrant culture, diverse neighborhoods, and numerous historical sites
  • Arlington has a high cost of living compared to other U.S. cities but offers competitive salaries and benefits

Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work and overtime as needed.

ASSUMPTION: The work environment at Bloomberg Industry Group is collaborative and fast-paced, with a focus on driving results and continuous improvement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth behavioral interviews with senior leadership
  • Case study or presentation to showcase marketing strategy skills
  • Final interview with the CEO or another high-level executive

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Leadership and team management skills
  • Marketing expertise and creativity
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience and achievements
  • Prepare for behavioral interview questions that focus on your marketing strategy, leadership, and problem-solving skills
  • Research Bloomberg Industry Group's products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Marketing strategy, team leadership, brand positioning, customer experience, market research, sales alignment, event management, collaboration, innovation, campaign execution, Salesforce, creative thinking, product launch, client insights, talent development, strategic planning

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and strategic thinking throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Salesforce Marketing Cloud (preferred)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Docs, Google Sheets)
  • Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Proficiency in Salesforce and familiarity with marketing automation tools are essential for this role, as they are used extensively for campaign management and customer engagement.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Innovative
  • Collaborative
  • Accountable
  • Respectful

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable using data and analytics to inform marketing strategies?
  • Do you have experience leading and developing marketing teams?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong track record in marketing strategy and team leadership will be well-suited to this role.

⚠️ Potential Challenges

  • Managing a global marketing organization with diverse teams and stakeholders
  • Aligning marketing efforts with sales and brand positioning across multiple businesses and functions
  • Keeping up with industry trends and competitive landscapes in the legal, tax, and government sectors
  • Balancing the need for innovation with the requirement to maintain a consistent brand identity

ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to navigate complex organizational dynamics.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Chief Marketing Officer (CMO) or Senior Vice President of Marketing in other organizations, but with a focus on the legal, tax, and government sectors
  • Unlike some marketing roles, this position requires a strong understanding of the unique needs and dynamics of the legal, tax, and government industries
  • Career progression from this role could include advancing to a CMO position or taking on additional responsibilities within the company

ASSUMPTION: Candidates with experience in marketing roles within the legal, tax, and government sectors will have a competitive advantage in this role.

πŸ“ Sample Projects

  • Developing a comprehensive marketing strategy for a new product launch in the legal sector
  • Conducting market research to identify trends and opportunities in the tax and accounting industries
  • Planning and executing a high-profile event to showcase Bloomberg Industry Group's offerings and thought leadership

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the marketing efforts required for this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's overall growth strategy?
  • What are the key priorities for the marketing team in the first 90 days?
  • How does Bloomberg Industry Group support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the marketing team currently, and how can this role address them?
  • How does Bloomberg Industry Group measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions will help candidates better understand the company's priorities, culture, and expectations for the marketing team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience and achievements, focusing on strategic thinking, leadership, and campaign execution
  • Prepare for behavioral interview questions that focus on your marketing strategy, leadership, and problem-solving skills
  • Research Bloomberg Industry Group's products and services to demonstrate your understanding of the company and its offerings
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.