Existing Customer Marketing (ECM) Retention Management VP

📌 Core Information

🔹 Job Title: Existing Customer Marketing (ECM) Retention Management VP

🔹 Company: Citi

🔹 Location: Wilmington, Delaware, United States

🔹 Job Type: Full-time, On-site

🔹 Category: 🌟 Customer Marketing

🔹 Date Posted: Apr 02, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving retention marketing strategies to reduce customer attrition and enhance loyalty
• Leading the expansion into digital marketing channels
• Implementing and auditing marketing test strategies and campaign schedules
• Managing risk and compliance while ensuring strategic alignment with business goals

ASSUMPTION: The role primarily focuses on enhancing customer lifecycle value by developing strategic retention marketing initiatives. This assumption is based on the job description's emphasis on retention, engagement, and loyalty strategies.

📋 Key Responsibilities

✅ Design and execute Citi Cards retention marketing campaigns

✅ Expand marketing efforts into digital channels

✅ Develop and implement test strategies and campaign schedules

✅ Conduct business as usual (BAU) auditing for campaign integrity

✅ Utilize analytics to drive decision-making and strategy adjustments

✅ Manage issues to resolution

✅ Oversee legal and creative reviews for marketing campaigns

✅ Maintain compliance with laws, regulations, and company policies

ASSUMPTION: Emphasis on cross-functional collaboration, indicating the position requires strong coordination with internal teams. This is inferred from the partnership language used in the responsibilities.

🎯 Required Qualifications

Education: Bachelor’s/University degree required; Master’s degree preferred

Experience: 6-10 years in Marketing and retail bank/financial services industry

Required Skills:

• Advanced project management skills
• Strong communication and problem-solving skills
• Organizational skills and ability to handle multiple projects

Preferred Skills:

• Creative problem-solving
• Analytical skills for decision-making based on data

ASSUMPTION: The qualifications suggest a candidate who can thrive in fast-paced and team-oriented environments, indicated by the emphasis on multitasking and communication skills.

💰 Compensation & Benefits

Salary Range: $114,720.00 - $172,080.00

Benefits:

• Medical, dental, and vision coverage
• 401(k) plan
• Life, accident, and disability insurance
• Wellness programs
• Paid time off (vacation, sick leave, holidays)

Working Hours: Standard 40 hours per week, with potential need for flexibility due to deadlines

ASSUMPTION: Compensation is competitive, suggesting an expectation for high performance and industry experience. This is based on the upper salary range and benefit details provided.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, a sector known for stability but also rapid technology advancements, especially in digital banking and customer engagement.

Company Size: 10,001+ employees, indicating a large corporate environment with potential for career advancement and diverse project opportunities.

Founded: 1812, establishing Citi as a longstanding entity with deep-rooted industry knowledge and global influence.

Company Description:

• Citi serves as a trusted partner providing financial services globally
• Core activities include asset safeguarding, lending, and capital market access
• 200 years of experience aiding clients in navigating global challenges

Company Specialties:

• Banking and Investment Banking
• Wealth Management and Credit Cards
• Capital Markets and Consumer Lending

Company Website: www.citigroup.com

ASSUMPTION: Given the global presence, employees might have opportunities for international assignments. This assumption is based on Citi's extensive geographic reach mentioned in their description.

📊 Role Analysis

Career Level: Mid to senior level, suggesting significant prior experience and a strategic mindset are required.

Reporting Structure: Likely reports to senior marketing executives, with involvement in strategic decision-making processes.

Work Arrangement: Predominantly on-site, with potential for hybrid flexibility as company policies evolve.

Growth Opportunities:

• Leading innovative marketing projects and teams
• Advancing to Executive-level roles in Marketing
• Potential involvement in cross-border marketing initiatives

ASSUMPTION: Cross-functional leadership opportunities are anticipated, inferred from responsibilities involving significant collaboration and strategic oversight.

🌍 Location & Work Environment

Office Type: Modern corporate office with collaborative spaces

Office Location(s): Wilmington, Delaware, known for its business-friendly climate

Geographic Context:

• Close proximity to major cities like Philadelphia and New York
• A region with a strong financial and legal services presence
• Access to a diverse talent pool and business networks

Work Schedule: Standard business hours, typically Monday to Friday

ASSUMPTION: The office environment promotes both individual focus and collaborative teamwork, based on industry norms for financial services corporations.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• Preliminary phone interview with HR
• In-depth interview with the hiring manager
• Final panel interview assessing technical and cultural fit

Key Assessment Areas:

• Strategic thinking and problem-solving
• Leadership and team collaboration skills
• Proficiency in marketing analytics and campaign design

Application Tips:

• Highlight relevant experience in financial services marketing
• Emphasize successful cross-functional project leadership
• Demonstrate analytical skills with concrete examples

ATS Keywords: Retention Marketing, Customer Engagement, Digital Channels, Compliance

ASSUMPTION: The hiring process values a balance of technical proficiency and soft skills. This is based on the emphasis on collaborative and problem-solving abilities in the job description.

🛠️ Tools & Technologies

• Campaign Management Software
• Customer Relationship Management (CRM) Systems
• Analytical tools such as SQL and/or Tableau

ASSUMPTION: Experience with digital marketing tools is likely beneficial, given the focus on expanding into digital channels.

👔 Cultural Fit Considerations

Company Values:

• Commitment to ethical conduct and compliance
• Focus on innovation and customer-centric strategies
• Dedication to diversity and inclusion

Work Style:

• Dynamic and fast-paced, requiring agility
• Collaborative, with cross-departmental interactions
• Detail-oriented, focusing on high-quality output

Self-Assessment Questions:

• Can you demonstrate a successful history of reducing customer attrition?
• Do you have experience managing complex marketing campaigns?
• Are you comfortable working in a large, matrixed organization?

ASSUMPTION: Employees should be adaptable and open to continuous learning, inferred from the industry's pace and job demands.

⚠️ Potential Challenges

• Navigating compliance in a highly regulated industry
• Balancing innovation with risk management
• Adapting to rapid changes in digital marketing trends
• Coordinating across diverse teams and geographies

ASSUMPTION: Challenges typical in financial marketing environments will likely include maintaining accuracy under tight deadlines.

📈 Similar Roles Comparison

• Marketing Director in e-commerce industries - similar focus on customer retention
• Digital Strategy Manager - concentration on digital growth, comparable to ECM digital expansion
• Client Retention Analyst - emphasis on analyzing customer behavior patterns for retention strategies

ASSUMPTION: Roles focusing on customer engagement and digital strategies align closely, considering the job's digital focus.

📝 Sample Projects

• Leading a cross-functional initiative to reduce attrition by 15% in one year
• Developing a digital marketing campaign that increased customer engagement by 30%
• Implementing a compliance review process that improved campaign approval time by 20%

ASSUMPTION: Projects likely feature significant digital and cross-disciplinary collaboration, inferred from job responsibilities and market trends.

❓ Key Questions to Ask During Interview

• What strategies have proven most effective in retaining Citi customers?
• How does the ECM team measure success in retention marketing?
• What are the most significant compliance considerations for this role?
• Can you describe a recent successful digital marketing initiative?
• How does Citi support professional growth and innovation in this role?

ASSUMPTION: Emphasizing strategic and operational alignment with industry compliance and digital trends will be crucial during interviews.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Citi careers page at: Citi Careers
• Ensure your resume includes relevant keywords such as 'retention marketing,' 'customer engagement,' and 'digital channels'
• Prepare examples of previous work that demonstrates your strategic impact
• Research potential interviewers and tailor questions to align with their expertise
• Follow up within two weeks of applying to confirm application receipt and express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.