Experienced SEO Specialist

📌 Core Information

🔹 Job Title: Experienced SEO Specialist

🔹 Company: VirtueStaff

🔹 Location: Remote (Philippines)

🔹 Job Type: Contractor

🔹 Category: Digital Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote (Work from Home)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative SEO strategies to enhance clients' online presence and drive organic traffic.
• Collaborating with cross-functional teams to create SEO-driven content and optimize website architecture.
• Monitoring and analyzing website performance using various tools to identify SEO issues and opportunities.
• Generating detailed SEO performance reports to provide insights and recommendations that tie back to client goals and ROI.
• Staying updated on the latest SEO trends, algorithms, and best practices, particularly those relevant to e-commerce platforms.

ASSUMPTION: This role requires a high level of technical SEO expertise and the ability to work independently and collaboratively within a fast-paced environment.

📋 Key Responsibilities

✅ Developing and executing quarterly SEO roadmaps for e-commerce clients, with secondary focus on other client websites.

✅ Conducting extensive keyword research to identify relevant optimization opportunities.

✅ Implementing comprehensive on-page and technical SEO strategies, including content optimization, and providing guidance on website architecture and design to ensure optimal SEO performance.

✅ Creating SEO content outlines as needed, collaborating with content and marketing teams to produce SEO-driven content that engages users and drives conversions.

✅ Monitoring and analyzing website performance using tools such as SEMRush, Google Analytics, Google Search Console, and Screaming Frog, to identify and diagnose SEO issues and opportunities.

✅ Generating detailed SEO performance reports, providing insights and recommendations that tie back to client goals and ROI.

✅ Performing competitor analysis to identify market gaps and opportunities.

✅ Staying updated on the latest SEO trends, algorithms, and best practices, particularly those relevant to e-commerce platforms like Shopify and BigCommerce.

ASSUMPTION: This role requires a strong focus on technical and on-page SEO, with the ability to interpret data and develop actionable strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience as an SEO Specialist or similar role in a digital marketing environment, with a strong focus on technical and on-page SEO (2-5 years).

Required Skills:

• In-depth knowledge of SEO principles, techniques, and tools.
• Demonstrated experience with SEO tools including SEMRush, Screaming Frog, Google Analytics, and Google Search Console.
• Familiarity with e-commerce platforms, particularly Shopify and BigCommerce, and content management systems (CMS) along with basic HTML/CSS.
• Excellent analytical skills with the ability to interpret data and develop actionable strategies, specifically for metric reporting.
• Strong communication skills, both written and verbal, capable of articulating complex SEO concepts and results.
• Ability to work independently and collaboratively within a fast-paced environment.
• Detail-oriented with exceptional organizational skills.
• Up-to-date with the latest industry trends and best practices in SEO.

Preferred Skills:

• Experience with other SEO tools and platforms.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in e-commerce SEO and familiarity with relevant platforms will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (USD). The salary range is based on industry standards for SEO Specialist roles in the Philippines, considering the required experience level and remote work arrangement.

Benefits:

• Performance Bonus

Working Hours: 20 - 40 hours per week, with potential for overtime. The work arrangement is flexible, allowing for a balance between work and personal life.

ASSUMPTION: The salary range is competitive for the Philippines market, considering the required experience level and remote work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: VirtueStaff operates in the staffing and recruiting industry, focusing on providing global talent to help organizations scale their businesses while increasing profits and making an impact in the lives of their candidates.

Company Size: VirtueStaff is a small company with 11-50 employees, which means applicants can expect a close-knit team environment and the opportunity to make a significant impact on the company's growth and success.

Founded: VirtueStaff was founded with a mission to build brighter futures and better businesses by connecting talented individuals with organizations that need their skills.

Company Description:

• VirtueStaff offers global talent to help organizations scale their businesses while increasing profits and making an impact in the lives of their candidates.
• The company screens over 5,000 people per week with a 7-step vetting process, approving only 0.1% of them to work with their clients.
• VirtueStaff is committed to building brighter futures and better businesses through their remote workforce solutions.

Company Specialties:

• Remote Staffing
• Global Talent Acquisition
• Business Scaling Solutions

Company Website: https://www.virtuestaff.com/

ASSUMPTION: VirtueStaff's focus on remote work and global talent acquisition makes it an attractive option for candidates seeking flexible, international career opportunities.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level professionals with 2-5 years of experience in SEO. The role offers opportunities for growth and development within the digital marketing field.

Reporting Structure: The SEO Specialist will report directly to the client's digital marketing team, working closely with cross-functional teams to implement SEO strategies and optimize website performance.

Work Arrangement: This role is remote, with the option to work from home. The work arrangement is flexible, allowing for a balance between work and personal life.

Growth Opportunities:

• Expanding SEO expertise to include other digital marketing channels.
• Developing leadership skills and managing a team of SEO specialists.
• Advancing to a senior SEO role or a related digital marketing position within the client's organization.

ASSUMPTION: The remote work arrangement and flexible hours provide candidates with the opportunity to balance work and personal responsibilities, fostering a healthy work-life balance.

🌍 Location & Work Environment

Office Type: Remote (Work from Home)

Office Location(s): The role is remote, allowing candidates to work from any location within the Philippines.

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate and diverse ecosystems.
• The country has a strong focus on education and a growing digital economy, making it an attractive location for remote work opportunities.
• The official languages are Filipino and English, with English being widely spoken and used in business and education.

Work Schedule: The work schedule is flexible, with the option to work 20 - 40 hours per week, including potential overtime. The flexible hours allow candidates to balance work and personal responsibilities.

ASSUMPTION: The remote work arrangement and flexible hours provide candidates with the opportunity to work from any location within the Philippines, fostering a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment to evaluate SEO skills and knowledge.
• Final interview with the client's digital marketing team to discuss the role and company culture.

Key Assessment Areas:

• SEO knowledge and experience.
• Analytical and problem-solving skills.
• Communication and collaboration skills.
• Cultural fit and alignment with the client's company values.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
• Include specific examples of SEO campaigns you've worked on and the results you've achieved.
• Demonstrate your understanding of the client's business and industry by researching their competitors and market trends.

ATS Keywords: SEO, Keyword Research, On-page SEO, Technical SEO, Content Optimization, Website Architecture, Google Analytics, SEMRush, Google Search Console, Screaming Frog, Competitor Analysis, E-commerce, Shopify, BigCommerce, HTML, CSS

ASSUMPTION: The application process is designed to assess candidates' SEO skills, experience, and cultural fit, ensuring the best fit for the role and the client's organization.

🛠️ Tools & Technologies

• SEMRush
• Screaming Frog
• Google Analytics
• Google Search Console
• Shopify
• BigCommerce
• HTML
• CSS

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to implement SEO strategies and monitor website performance.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Customer Focus

Work Style:

• Results-driven
• Adaptable
• Collaborative
• Analytical
• Detail-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in SEO, with a strong focus on technical and on-page optimization?
• Are you comfortable working independently and collaboratively within a fast-paced environment?
• Do you have excellent analytical skills and the ability to interpret data to develop actionable strategies?
• Are you up-to-date with the latest industry trends and best practices in SEO?

ASSUMPTION: Candidates who align with VirtueStaff's company values and work style will be more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• Keeping up with the latest SEO trends and algorithm changes.
• Managing multiple client projects and priorities simultaneously.
• Working remotely and maintaining effective communication with cross-functional teams.
• Adapting to the unique needs and requirements of each client's business.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses on e-commerce SEO, with a secondary focus on other client websites, making it unique compared to general SEO specialist roles.
• The role requires a strong focus on technical and on-page SEO, with less emphasis on off-page optimization and link building compared to other SEO roles.
• This role offers opportunities for growth and development within the digital marketing field, with the potential to advance to senior SEO roles or related positions within the client's organization.

ASSUMPTION: Candidates should consider their career goals and areas of interest when comparing this role to other SEO positions in the market.

📝 Sample Projects

• Developing and executing an SEO roadmap for an e-commerce client, resulting in a 30% increase in organic traffic and a 20% increase in conversions.
• Conducting keyword research and on-page optimization for a client's website, leading to a 50% increase in search engine rankings for target keywords.
• Identifying and diagnosing SEO issues on a client's website using tools such as SEMRush and Screaming Frog, and implementing solutions to improve website performance.

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities candidates can expect in this role, highlighting the importance of technical SEO expertise and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the client's business and industry, and how this role fits into their overall marketing strategy?
• How does this role collaborate with other teams within the client's organization, such as content and marketing teams?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for growth and development within the client's organization, and how does this role contribute to that?
• How does the client support remote work and ensure effective communication and collaboration among team members?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their commitment to understanding the client's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills, including specific examples of SEO campaigns you've worked on and the results you've achieved.
• Demonstrate your understanding of the client's business and industry by researching their competitors and market trends.
• Prepare for the technical assessment by reviewing your knowledge of SEO tools and platforms, such as SEMRush, Screaming Frog, Google Analytics, and Google Search Console.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.