📌 Core Information
🔹 Job Title: Experiences, Sponsorships and Partnerships Manager Reserve
🔹 Company: Diageo
🔹 Location: Ikeja, Lagos, Nigeria
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing a holistic culture strategy for strategic brands
- Negotiating and executing experiential campaigns
- Managing partnerships and sponsorships
- Driving brand visibility and engagement through culturally relevant content and experiences
- Collaborating with cross-functional teams to deliver business objectives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain relationships with partners and stakeholders.
📋 Key Responsibilities
✅ Build a holistic culture strategy with specific culture plans for all strategic brands
✅ Grow brand scores through relevant and authentic experiential marketing augmented by brand partnerships/sponsorships
✅ Drive brand visibility and engagement through consumer conversations, captivating influencers, and driving shareability and talkability
✅ Ensure Diageo brands actively participate in consumer conversations and craft stories that are captivating to influencers
✅ Cultivate and maintain relationships with external partners, including influencers, industry organizations, and community groups
✅ Collaborate with partners on co-branded initiatives, events, and campaigns to amplify reach and impact
✅ Establish KPIs and metrics to measure the success of culture and doer marketing initiatives
✅ Develop and manage budgets for experiential, sponsorship, and partnership marketing activities
✅ Provide leadership and guidance to the experiences, sponsorships, and partnerships marketing team
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder engagement. It requires strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing, with a focus on IPS, FMCG, or luxury goods categories
Required Skills:
- Proven track record in developing and executing successful marketing campaigns
- Strong understanding of consumer behavior and trends
- Excellent communication and interpersonal skills
- Ability to build and maintain relationships with partners and stakeholders
- Strong analytical and project management skills
- Fluency in English
Preferred Skills:
- Experience in the beverage industry
- Fluency in additional languages
- Knowledge of the Nigerian market
ASSUMPTION: Candidates with similar experience in peer companies will have an added advantage.
💰 Compensation & Benefits
Salary Range: NGN 30,000,000 - 40,000,000 per annum (industry standard for mid-senior level marketing roles in Nigeria)
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Generous vacation and leave policies
- Learning and development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Nigeria. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees
Founded: 1826 (as Guinness Brewery)
Company Description:
- Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
- The company's success is built on the principles and foundations laid by the giants of the industry
- Diageo is committed to investing in the future and being mindful of its impact on people and the planet
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- HR
- Sales
- Brand management
- Premium Wines and Spirits Supplier
- Luxury
- Super premium
- Beer
- Consumer goods
- E-commerce
- beverages
- spirits
- FMCG
- and brand owners
Company Website: http://diageo.com
ASSUMPTION: Diageo's global presence and diverse portfolio of brands provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Head of Culture, Influencers & Advocacy - Southern, West and Central Africa
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Marketing function
- Opportunities to work on high-profile campaigns and collaborate with global teams
- Access to learning and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity to work on a diverse portfolio of brands and gain experience in various aspects of marketing.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office space
Office Location(s): Lagos HQ, Ikeja
Geographic Context:
- Lagos is the commercial hub of Nigeria, with a vibrant business ecosystem
- The city offers ample opportunities for networking and professional growth
- Lagos is known for its dynamic culture, with a mix of traditional and modern influences
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)
ASSUMPTION: Lagos' dynamic business environment and cultural scene provide an ideal backdrop for this role, which involves engaging with local influencers and cultural trends.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and understanding of Diageo's brand portfolio
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Ability to build and maintain relationships with partners and stakeholders
- Analytical and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of Diageo's brand portfolio and the role's requirements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Be ready to discuss your approach to building and maintaining relationships with partners and stakeholders
- Showcase your ability to think strategically and solve problems creatively
ATS Keywords: Marketing, Sponsorship, Partnerships, Experiential Marketing, Brand Management, Consumer Engagement, Influencer Marketing, Strategic Planning, Project Management, Stakeholder Engagement, Consumer Behavior, Trend Analysis, Campaign Execution, Budget Management, Team Leadership
ASSUMPTION: Diageo's application process is designed to assess candidates' skills and cultural fit. Be prepared to demonstrate your relevant experience and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is not required, but proficiency can be an asset in this role.
👔 Cultural Fit Considerations
Company Values:
- Be your best self
- Win together
- Partnership & collaboration
- Every voice matters
- Trusted, leading, & responsible
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Data-driven and innovative
- Focused on delivering results
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do you align with Diageo's company values, particularly 'Every voice matters' and 'Win together'?
- How do you approach building and maintaining relationships with partners and stakeholders?
- How do you stay up-to-date with consumer trends and cultural shifts?
- How do you balance strategic thinking with practical execution?
ASSUMPTION: Diageo values diversity, inclusion, and collaboration. Candidates who can demonstrate these qualities and a strong cultural fit will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines
- Working with diverse stakeholders, including partners, influencers, and internal teams
- Keeping up with the fast-paced nature of the marketing industry and consumer trends
- Balancing strategic planning with tactical execution
- Navigating a large, global organization with a complex brand portfolio
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on experiential marketing, sponsorships, and partnerships within the cultural landscape
- Similar roles in other industries may focus more on traditional marketing channels or have a broader scope
- Career progression in this role could lead to senior marketing positions within Diageo or related industries
ASSUMPTION: This role offers a unique opportunity to gain experience in a specific aspect of marketing and contribute to Diageo's brand portfolio.
📝 Sample Projects
- Developing and executing a successful experiential campaign for a Diageo brand, such as Guinness or Johnnie Walker
- Negotiating and managing a high-profile sponsorship or partnership with a relevant influencer or organization
- Creating and implementing a comprehensive brand strategy for a Diageo brand, including cultural platforms, calendars, and sponsorship models
ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the role and the impact it can have on Diageo's brand portfolio.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Diageo's brand portfolio?
- What are the key priorities for this role in the first 90 days?
- How does Diageo support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Diageo measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These questions demonstrate your interest in the role and Diageo's brand portfolio, as well as your strategic thinking and preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Be ready to discuss your approach to building and maintaining relationships with partners and stakeholders
- Showcase your ability to think strategically and solve problems creatively
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
