Experiential & ABM Marketing Lead

📌 Core Information

🔹 Job Title: Experiential & ABM Marketing Lead

🔹 Company: AirOps

🔹 Location: Remote (Hubs in San Francisco, New York, and Montevideo)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with in-person hubs)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing high-impact field marketing programs and account-based initiatives
• Designing and delivering memorable experiences for enterprise audiences
• Collaborating cross-functionally with sales, product marketing, and content teams
• Measuring program success and using data to optimize strategies
• Staying ahead of industry trends and experimenting with new event formats and engagement tactics

ASSUMPTION: This role requires a balance of strategic thinking, project management, and creativity to succeed.

📋 Key Responsibilities

✅ Experiential Marketing Leadership: Own the strategy, planning, and flawless execution of AirOps’ in-person and virtual experiences, including quarterly conferences, executive roundtables, VIP dinners, and event sponsorships.

✅ Thought Leadership Activation: Identify and secure speaking opportunities, fireside chats, and panel participation for AirOps leaders at industry events. Partner with content and PR to amplify our presence before, during, and after each activation.

✅ Account-Based Marketing: Design and execute targeted ABM campaigns and field events that engage high-value accounts at every stage of the funnel. Work closely with sales to align messaging and measure impact on pipeline.

✅ Event Operations: Manage all event logistics end-to-end, including venue selection, vendor management, attendee engagement, and post-event follow-up. Ensure every detail delivers a premium brand experience.

✅ Stakeholder Collaboration: Partner with GTM, sales, and product marketing teams to align experiential and ABM strategies with broader business objectives. Share insights and learnings to inform ongoing campaign optimization.

✅ Measurement & Reporting: Define success metrics for all programs, track performance, and deliver actionable insights. Use data to continuously refine our experiential and ABM approach.

✅ Innovation & Experimentation: Stay ahead of industry trends and experiment with new event formats, technologies, and engagement tactics to keep AirOps at the cutting edge of B2B marketing.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple programs and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in B2B field marketing, experiential marketing, or ABM, with a proven track record of delivering high-impact programs for enterprise audiences

Required Skills:

• Exceptional project management skills, with the ability to juggle multiple programs and deadlines simultaneously
• Strong analytical mindset with experience measuring event and campaign ROI, and using data to inform strategy
• Outstanding written and verbal communication skills, with a knack for storytelling and executive presence
• Deep understanding of the B2B buyer journey and experience collaborating closely with sales and GTM teams
• Creative, resourceful, and energized by building programs from the ground up in a fast-paced, high-growth environment
• Willingness to travel for events and activations as needed

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the tech industry and enterprise marketing landscape
• Proficiency in Spanish (for events and activations in Uruguay)

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing technologies and a strong understanding of the tech industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Lead role with 5-10 years of experience in the tech industry)

Benefits:

• Equity in a fast-growing startup
• Competitive benefits package tailored to your location
• Flexible time off policy
• Generous parental leave
• A fun-loving and (just a bit) nerdy team that loves to move fast!

Working Hours: Full-time (40 hours per week), with flexibility for remote work and in-person hubs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Technology (MarTech)

Company Size: Small to Medium (11-50 employees)

Founded: 2020 (4 years ago)

Company Description:

• AirOps is a fast-growing startup that empowers marketers to create content that resonates with both humans and AI agents
• The company is backed by prominent investors and has hubs in San Francisco, New York, and Montevideo, Uruguay
• AirOps is on a mission to help marketers become modern leaders in the age of AI-driven marketing

Company Specialties:

• AI-driven content marketing
• B2B marketing automation
• Enterprise marketing solutions

Company Website: airops.com

ASSUMPTION: AirOps is a young, innovative company with a strong focus on growth and innovation in the MarTech space.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with sales, product marketing, and content teams

Work Arrangement: Hybrid (with in-person hubs in San Francisco, New York, and Montevideo, Uruguay)

Growth Opportunities:

• As AirOps grows, there may be opportunities for the incumbent to take on additional responsibilities or move into a management role
• The company's focus on innovation and experimentation may provide opportunities for professional development and skill-building

ASSUMPTION: Given the company's size and growth trajectory, there may be significant opportunities for career advancement and professional development in this role.

🌍 Location & Work Environment

Office Type: Hybrid (with in-person hubs in San Francisco, New York, and Montevideo, Uruguay)

Office Location(s): San Francisco, New York, and Montevideo, Uruguay

Geographic Context:

• San Francisco: Known for its tech industry, vibrant culture, and mild Mediterranean climate
• New York: A global hub for finance, media, and entertainment, with a diverse cultural scene and four distinct seasons
• Montevideo: The capital and largest city of Uruguay, known for its beaches, cultural attractions, and mild oceanic climate

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and in-person collaboration at hubs

ASSUMPTION: The hybrid work arrangement offers a good balance between remote flexibility and in-person collaboration, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CMO or another executive team member

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Project management and organizational skills
• Communication and presentation skills
• Cultural fit and alignment with AirOps' guiding principles

Application Tips:

• Tailor your resume and cover letter to highlight your experience with B2B marketing, event management, and ABM
• Be prepared to discuss your approach to strategic planning, campaign execution, and data-driven decision-making
• Demonstrate your understanding of the tech industry and enterprise marketing landscape

ATS Keywords: B2B Marketing, Experiential Marketing, Account-Based Marketing, Project Management, Analytical Skills, Communication Skills, Event Management, Stakeholder Collaboration, Data Analysis, Innovation, Creativity, Strategic Planning, Campaign Execution, Thought Leadership, Logistics Management, Customer Engagement

ASSUMPTION: AirOps uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help improve your chances of being noticed.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Event management platforms (e.g., Eventbrite, Cvent, Bizzabo)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with relevant marketing technologies and tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Extreme Ownership
• Quality
• Curiosity and Play
• Make Our Customers Heroes
• Respectful Candor

Work Style:

• Fast-paced and dynamic, with a focus on growth and innovation
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where priorities can shift quickly?
• Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
• Do you have a strong analytical mindset and a passion for using data to inform decision-making?

ASSUMPTION: AirOps values candidates who are adaptable, collaborative, and data-driven, with a strong sense of ownership and a commitment to quality.

⚠️ Potential Challenges

• Managing multiple programs and deadlines simultaneously may require strong organizational skills and time management
• Working with remote teams and stakeholders may present communication and collaboration challenges
• Balancing the need for strategic planning with the demands of day-to-day event management may require strong prioritization skills
• Travel requirements may be necessary for in-person events and activations

ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a focus on prioritization and time management.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on event management and ABM strategies
• In the tech industry, enterprise marketing roles often require a strong understanding of the B2B buyer journey and experience working with sales teams
• Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company grows

ASSUMPTION: This role offers a unique blend of strategic planning, event management, and ABM expertise, with opportunities for career growth and development.

📝 Sample Projects

• Planning and executing a quarterly conference for enterprise marketers, including speaker selection, agenda development, and on-site logistics
• Designing and implementing an ABM campaign to engage high-value accounts at every stage of the funnel, with a focus on personalized and targeted messaging
• Managing a VIP dinner or executive roundtable, including vendor management, attendee engagement, and post-event follow-up

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for experiential marketing and ABM, and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful event or ABM campaign that the company has executed, and what made it so effective?
• How does the company measure the success of its experiential marketing and ABM efforts, and how does this role contribute to those metrics?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking these questions can help you better understand the company's priorities, culture, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: AirOps Job Application
• Tailor your resume and cover letter to highlight your experience with B2B marketing, event management, and ABM
• Prepare a case study or project presentation that demonstrates your problem-solving skills and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.