🔹 Job Title: Experiential Marketing Manager
🔹 Company: GU Energy Labs
🔹 Location: Berkeley, California (Hybrid)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, creativity, and adaptability to manage multiple events simultaneously and ensure GU's brand presence is authentic and engaging.
✅ Plan, manage, and execute GU-sponsored race activations, expos, and events, including logistics, staffing, product sampling, and athlete support
✅ Lead run-of-show meetings and prepare attendees
✅ Manage event budgets, timelines, and post-event recaps
✅ Ensure GU’s presence at events reflects our purpose, brand values, product benefits, and community connection
✅ Build long-term relationships with grassroots organizations, run clubs, and race directors
✅ Collaborate with internal teams to align event execution with campaign strategy and company objectives
✅ Partner with operations and external teams to coordinate event shipments and product needs
✅ Work with the digital marketing team to capture and amplify events across GU’s digital channels
✅ Track and report KPIs related to event attendance, engagement, product sampling, and ROI
✅ Provide insights and feedback to improve future activations, product needs, and athlete programs
ASSUMPTION: This role involves frequent travel (60-70%) and requires the ability to work nights, weekends, and holidays due to event schedules.
Education: Bachelor’s degree preferred, but relevant experience is happily considered
Experience: 4+ years of relevant experience in managing, planning, and organizing live events
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the outdoor industry and a passion for athletic movement will be well-suited for this role.
Salary Range: $75,000 - $95,000 per year (based on experience and industry standards for a Marketing Manager in the Bay Area)
Benefits:
Working Hours: Full-time, 40 hours per week, with flexible scheduling to accommodate event schedules
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager in the Bay Area with 5-10 years of experience.
Industry: GU Energy Labs operates in the food and beverage services industry, focusing on sports nutrition and athletic movement
Company Size: GU Energy Labs is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment
Founded: 1993, as a family-owned business dedicated to athleticism and movement
Company Description:
Company Specialties:
Company Website: http://www.guenergy.com
ASSUMPTION: GU Energy Labs' focus on athleticism and movement creates a unique company culture that values passion, innovation, and collaboration.
Career Level: This role is a mid-level marketing position with opportunities for growth and collaboration with cross-functional teams
Reporting Structure: The Experiential Marketing Manager will report directly to the Senior Marketing Manager and collaborate with various internal teams and external partners
Work Arrangement: This is a hybrid role with an expected 60-70% travel requirement and flexible scheduling to accommodate event schedules
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
Office Type: GU Energy Labs' headquarters is located in Berkeley, California, with a hybrid work arrangement
Office Location(s): 1609 4th Street, Berkeley, CA 94710, US
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with flexible scheduling to accommodate event schedules
ASSUMPTION: The hybrid work arrangement and flexible scheduling provide a good work-life balance for employees, allowing them to attend events and maintain their personal lives.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Event Planning, Logistics, Creativity, Project Management, Marketing, Brand Engagement, Athlete Community, Cross-Functional Collaboration, Budget Management, Analytical Skills, Collaboration, Attention to Detail, Problem Solving, Emotional Intelligence, Adaptability, Microsoft Office Proficiency, Asana Proficiency, Outdoor Industry Knowledge, Athletic Passion
ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant skills and experiences, and demonstrate a strong fit with GU's company culture and values.
ASSUMPTION: Proficiency in Microsoft Office and Asana is required, while experience with event planning and management software is preferred.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants who share GU's core values and are comfortable working in a dynamic, collaborative environment will be well-suited for this role.
ASSUMPTION: Applicants should be aware of the frequent travel requirement and the need to work flexible hours to accommodate event schedules.
ASSUMPTION: Applicants should consider their interest in experiential marketing and event planning, as well as their fit with GU's company culture and values, when comparing this role to similar positions.
ASSUMPTION: Applicants should be prepared to discuss their experience with event planning, brand engagement, and data analysis in their interviews.
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of GU's company culture and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.