Expert Experiential Marketing

📌 Core Information

🔹 Job Title: Expert Experiential Marketing

🔹 Company: Jazz

🔹 Location: Islamabad, Pakistan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing experiential marketing strategies
• Planning and executing brand events, activations, and sponsorships
• Managing vendors, agencies, and partners for successful project execution
• Monitoring and reporting on event performance and KPIs
• Collaborating with internal teams and stakeholders to align marketing strategies

ASSUMPTION: This role requires a high level of creativity, strong project management skills, and the ability to thrive in a fast-paced environment. Experience in event management and vendor coordination is crucial for success in this position.

📋 Key Responsibilities

✅ Develop and implement experiential marketing strategies aligned with brand and business objectives

✅ Plan end-to-end event and activation concepts, including creative ideation, budgeting, timelines, and logistics

✅ Lead the execution of on-ground brand activations, promotional campaigns, corporate events, sponsorships, and trade shows

✅ Ensure events meet brand standards and deliver high-impact audience engagement

✅ Identify, evaluate, and secure strategic sponsorship opportunities to maximize brand visibility and ROI

✅ Monitor, measure, and report on the effectiveness of activations and sponsorships

✅ Ensure all activities comply with legal, financial, and safety regulations

✅ Conduct risk assessments for each project and develop contingency plans

✅ Serve as the primary liaison between internal departments and external partners to ensure marketing strategies align with overall business goals

✅ Lead cross-functional marketing meetings to align key stakeholders on project timelines, deliverables, and performance expectations

✅ Manage agencies from briefing to execution and post-campaign analysis

✅ Prepare and deliver regular updates, presentations, and performance reports to senior management and stakeholders

✅ Coordinate with finance and procurement to manage marketing budgets, ensuring cost control, timely invoicing, and ROI tracking

✅ Proactively identify and address stakeholder concerns, bottlenecks, or issues that may affect the execution or success of marketing initiatives

ASSUMPTION: This role requires strong project management, vendor coordination, and interpersonal skills. The ideal candidate will be able to work effectively in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's or Master’s degree in Marketing, Business, Communications, or related field

Experience: Proven track record in executing large-scale events, brand experiences, or sponsorships

Required Skills:

• Excellent project management and vendor coordination skills
• Strong interpersonal and negotiation abilities
• Ability to thrive in a fast-paced, deadline-driven environment
• Flexibility to travel and manage on-site operations

Preferred Skills:

• Creative thinker with a passion for delivering unique brand experiences
• Familiarity with brand compliance guidelines and post-event analytics
• Proficiency in MS Office, event management tools, and budgeting software
• Excellent interpersonal, verbal, and written communication and presentation skills

ASSUMPTION: Candidates with a background in event management, marketing, or a related field will be best suited for this role. Relevant experience in executing large-scale events and strong project management skills are essential for success.

💰 Compensation & Benefits

Salary Range: The salary range for this position is PKR 150,000 - 250,000 per month, depending on experience and qualifications. This estimate is based on industry standards for marketing roles in Pakistan.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Jazz products and services
• Professional development opportunities

Working Hours: Full-time position with standard office hours (9:00 AM - 5:30 PM, Monday - Friday). Occasional overtime may be required to manage event execution and on-site operations.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Jazz operates in the telecommunications industry, providing mobile internet access, data plans, and mobile devices and handsets to its customers. The company is focused on driving digital transformation in Pakistan through its innovative services and products.

Company Size: Jazz is a large organization with over 1,000 employees, providing ample opportunities for career growth and development. As a leading employer in the country, Jazz offers a unique professional culture and a flourishing lifestyle to its employees.

Founded: Jazz was founded in 1994 and has since grown to become the leading digital operator and largest internet and broadband service provider in Pakistan, with over 70 million subscribers nationwide.

Company Description:

• Pakistan’s number one digital operator and the largest internet and broadband service provider with over 70 million subscribers nationwide.
• With a legacy of more than 27 years, Jazz maintains market leadership through cutting-edge, integrated technology, the strongest brands, and the largest portfolio of value-added services in the industry.
• Housing a nationwide network of contact centers and an unparalleled fiber optic backbone of more than 25,000 kilometers, Jazz provides uninterrupted countrywide connectivity, unmatched customer services, and international roaming in over 150 countries.

Company Specialties:

• Telecommunications
• Digital Products and Services
• Voice Communication
• Mobile Internet Access
• Data Plans
• Mobile Apps and Services
• Roaming Services
• Mobile Devices and Handsets
• Mobile Plans and Subscriptions
• Customer Support
• Network Infrastructure
• Network Security
• Cloud Services
• Adtech
• Edtech
• Health tech
• Insurtech
• Work opportunities
• Job opportunity
• and Digital Transformation

Company Website: http://www.jazz.com.pk

ASSUMPTION: Jazz is a well-established company with a strong presence in the telecommunications industry. The company's focus on digital transformation and innovation provides ample opportunities for growth and development in the marketing field.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in event management, marketing, or a related field.

Reporting Structure: The Expert Experiential Marketing reports directly to the Stream Head Experiential Marketing.

Work Arrangement: This is an on-site position, requiring the candidate to work from the Jazz headquarters in Islamabad, Pakistan. Occasional travel may be required to manage on-site event operations.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include additional marketing channels or product lines
• Opportunities to work on high-profile events and campaigns, gaining valuable experience and exposure

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and take on increased responsibilities over time.

🌍 Location & Work Environment

Office Type: Jazz's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): Jazz World Headquarters, Plot No. C-2, Opposite F-9 Park, New Blue Area, Islamabad, Federal Capital Area 44000, PK

Geographic Context:

• Islamabad is the capital city of Pakistan and is known for its beautiful landscapes, historical sites, and vibrant culture.
• The city offers a mix of urban and natural environments, providing ample opportunities for outdoor activities and recreation.
• Islamabad has a subtropical climate, with hot summers and mild winters, making it an ideal location for those who enjoy a diverse range of weather conditions.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with occasional overtime required to manage event execution and on-site operations.

ASSUMPTION: The work environment at Jazz is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The office location in Islamabad provides easy access to the city's amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Jazz careers portal
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final decision and offer extension

Key Assessment Areas:

• Event management and planning skills
• Project management and organizational skills
• Interpersonal and communication skills
• Creativity and problem-solving abilities
• Alignment with Jazz's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Jazz's brand and marketing strategies in your application materials
• Prepare examples of successful events or campaigns you have managed in the past
• Research Jazz's company culture and values to ensure a strong fit with your personal and professional goals

ATS Keywords: Event Management, Project Management, Vendor Coordination, Interpersonal Skills, Negotiation Skills, Creative Thinking, Brand Compliance, Analytical Skills, Budget Management, Crisis Management, Stakeholder Collaboration, Cross-Functional Coordination, Communication Skills, Presentation Skills, Risk Assessment, Sponsorship Management

ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials to demonstrate their qualifications and fit with Jazz's company culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event management software (e.g., Cvent, Eventbrite, Bizzabo)
• Budgeting software (e.g., Microsoft Excel, Google Sheets)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Proficiency in Microsoft Office Suite and event management software is essential for success in this role. Familiarity with project management tools and communication and collaboration platforms is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Jazz encourages creativity and continuous learning to drive digital transformation in Pakistan
• Customer-centricity: Jazz prioritizes the needs and preferences of its customers, delivering personalized and relevant experiences
• Integrity: Jazz upholds the highest ethical standards in all its business practices and interactions with stakeholders
• Collaboration: Jazz fosters a culture of teamwork and collaboration, both internally and with external partners
• Excellence: Jazz strives for excellence in all aspects of its operations, continuously improving and optimizing its services and products

Work Style:

• Fast-paced and dynamic environment
• Strong focus on collaboration and teamwork
• Results-driven and performance-oriented culture
• Opportunities for professional growth and development
• Flexible and adaptable to changing market conditions and customer needs

Self-Assessment Questions:

• How have you demonstrated innovation in your previous roles?
• Can you provide an example of a time when you went above and beyond to deliver an exceptional customer experience?
• How do you handle conflicts or challenges in a team setting, and how do you contribute to a collaborative work environment?
• How do you approach continuous learning and professional development, and what steps do you take to stay up-to-date with industry trends and best practices?

ASSUMPTION: Candidates who align with Jazz's company values and work style will be best suited for this role. Self-assessment questions can help candidates evaluate their fit with the company's culture and prepare for the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively in a fast-paced, dynamic environment
• Navigating complex stakeholder relationships and managing expectations
• Adapting to changes in market conditions and customer preferences
• Balancing the demands of event execution and on-site operations with day-to-day marketing responsibilities

ASSUMPTION: This role presents unique challenges that require strong project management, interpersonal, and adaptability skills. Candidates should be prepared to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

📈 Similar Roles Comparison

• Event Manager: This role focuses more on the logistical aspects of event planning and execution, while the Expert Experiential Marketing role requires a broader skill set, including strategy development, sponsorship management, and performance analysis.
• Marketing Manager: This role is more focused on overall marketing strategy and campaign development, while the Expert Experiential Marketing role is specifically focused on brand experiences and live events.
• Career progression in this role could lead to a senior marketing role, with expanded responsibilities and increased strategic influence.

ASSUMPTION: While this role shares some similarities with related marketing and event management positions, it is unique in its focus on brand experiences and live events. Candidates should be prepared to leverage their skills and experience in this specific context.

📝 Sample Projects

• Planning and executing a large-scale brand activation event, including creative ideation, vendor management, and on-site operations
• Developing and implementing a sponsorship strategy for a major sporting event, including securing strategic partnerships, managing event logistics, and evaluating ROI
• Conducting a comprehensive analysis of event performance and KPIs, and using insights to optimize future marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role. Candidates should be prepared to discuss their relevant experience and how it translates to the specific demands of this position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does Jazz support the professional growth and development of its employees, and what opportunities exist for advancement within the marketing department?
• What are the key priorities for this role in the first 90 days, and how will my performance be evaluated during this period?
• How does Jazz approach collaboration and communication with external partners, such as vendors and agencies, and what expectations are there for this role in managing these relationships?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in this dynamic and fast-paced environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to success. Candidates should prepare questions that showcase their understanding of the company, the role, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Jazz careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful events or campaigns you have managed in the past
• Research Jazz's company culture and values to ensure a strong fit with your personal and professional goals
• Follow up with the Jazz HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.