Expert, Global Brand Marketing, Women's Basketball

📌 Core Information

🔹 Job Title: Expert, Global Brand Marketing, Women's Basketball

🔹 Company: Nike

🔹 Location: Beaverton, Oregon, United States

🔹 Job Type: Full-Time

🔹 Category: Brand Marketing

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Obsessing over basketball culture with a focus on women's basketball
• Delivering long-term athlete brand plans for top basketball athletes
• Leading a cross-functional marketing team to inspire world-class storytelling and consumer journeys
• Collaborating with sports marketing to elevate athlete storytelling and athlete integration

ASSUMPTION: This role requires a deep understanding of basketball culture and a passion for women's basketball. The ideal candidate will have experience working with high-profile athletes and a proven track record in brand marketing.

📋 Key Responsibilities

✅ Obsess over basketball culture with a specific focus on the women’s game

✅ Understand the female basketball consumer at a deep level to inspire aspirational storytelling and concepts

✅ Deliver long-term athlete brand plans for top basketball athletes

✅ Lead a cross-functional marketing team to inspire world-class storytelling and consumer journeys

✅ Lead seasonal marketing plans that position Nike as the top brand in women’s basketball

✅ Partner closely with sports marketing to elevate athlete storytelling and athlete integration

✅ Collaborate and partner with a highly capable, diverse, and world-class, multi-disciplinary marketing team

ASSUMPTION: The role involves a high level of collaboration and cross-functional work. Strong communication and leadership skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a closely related field

Experience: Minimum of 8 years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite basketball athlete

Required Skills:

• Expertise in brand marketing and consumer insights
• Proven ability to lead cross-functional teams and drive innovative marketing plans
• Strong communication and presentation skills
• Demonstrated ability to influence leadership, teams, and functional counterparts
• Experience working with high-profile athletes and talent
• Passion for women's sport and basketball culture

Preferred Skills:

• Experience working with creative teammates on high-profile campaigns
• Experience influencing a team of high-performers through fast-paced change and ambiguity
• Expertise in diversity, equity, and inclusion

ASSUMPTION: The ideal candidate will have a strong background in brand marketing and a deep understanding of the basketball ecosystem. Experience working with high-profile athletes and a passion for women's sport are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (AI-estimated, based on industry standards for a senior brand marketing role at Nike)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off and holidays
• Employee discounts on Nike products
• Opportunities for professional development and growth

Working Hours: Full-time, typically 40 hours per week, with the ability to work up to 20% travel

ASSUMPTION: Salary range is estimated based on industry standards for a senior brand marketing role at Nike. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports and athletic apparel. The company is known for its innovative products, marketing campaigns, and commitment to sustainability.

Company Size: Nike is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Nike was founded in 1964 and has since become a global leader in athletic footwear and apparel.

Company Description:

• Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
• The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency and accountability
• Nike is dedicated to creating a positive impact on the environment and communities it serves

Company Specialties:

• Footwear manufacturing
• Sports and athletic apparel
• Brand marketing and advertising
• Sustainability and corporate social responsibility

Company Website: Nike.com

ASSUMPTION: Nike's commitment to sustainability and positive impact sets it apart in the industry and provides opportunities for employees to make a meaningful difference.

📊 Role Analysis

Career Level: This role is at the senior expert level, requiring a high degree of experience and expertise in brand marketing and the basketball ecosystem.

Reporting Structure: The role reports to the Sr. Director of Global Brand Management, Women’s Basketball and works closely with global and geo brand marketing, sports marketing, and business teams.

Work Arrangement: The role is on-site, with the ability to work up to 20% travel.

Growth Opportunities:

• Potential to grow within the brand marketing team or explore other opportunities within Nike
• Chance to work with high-profile athletes and collaborate with cross-functional teams
• Opportunities to develop leadership and management skills

ASSUMPTION: The role offers significant growth opportunities for the right candidate, with exposure to high-profile athletes, cross-functional teams, and potential career advancement within Nike.

🌍 Location & Work Environment

Office Type: Nike's headquarters in Beaverton, Oregon, features a modern, collaborative work environment with state-of-the-art facilities and amenities.

Office Location(s): Beaverton, Oregon, United States

Geographic Context:

• Beaverton is a suburb of Portland, Oregon, offering a mix of urban and outdoor living
• The Pacific Northwest region is known for its natural beauty, with easy access to mountains, forests, and the coast
• The area has a mild, Mediterranean climate with cool, wet winters and warm, dry summers

Work Schedule: The role follows a standard full-time work schedule, with the ability to work up to 20% travel.

ASSUMPTION: The role's on-site nature allows for face-to-face collaboration and interaction with colleagues and high-profile athletes. The Beaverton office offers a modern, collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and cross-functional team members
• Final interview with the senior director

Key Assessment Areas:

• Expertise in brand marketing and the basketball ecosystem
• Ability to lead cross-functional teams and drive innovative marketing plans
• Communication and presentation skills
• Cultural fit and alignment with Nike's values

Application Tips:

• Highlight relevant brand marketing experience and achievements in your resume
• Prepare for behavioral and situational interview questions related to brand marketing and leadership
• Demonstrate your passion for women's basketball and Nike's commitment to sustainability

ATS Keywords: Brand Marketing, Women's Basketball, Cross-Functional Teams, Innovative Marketing Plans, Nike, Sustainability

ASSUMPTION: The interview process will focus on assessing the candidate's expertise in brand marketing, leadership skills, and cultural fit with Nike's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The role may require proficiency in various marketing, project management, and design tools, depending on the specific needs of the team and projects.

👔 Cultural Fit Considerations

Company Values:

• Bold
• Innovative
• Inclusive
• Consumer-focused
• Collaborative

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you stay updated on the latest trends and developments in women's basketball and brand marketing?
• Can you provide an example of a time when you successfully led a cross-functional team to deliver innovative marketing plans?
• How do you approach working with high-profile athletes and talent?

ASSUMPTION: Nike values bold, innovative, and inclusive candidates who can thrive in a fast-paced, collaborative work environment and align with the company's commitment to sustainability and positive impact.

⚠️ Potential Challenges

• High expectations and pressure to deliver innovative marketing campaigns and plans
• Fast-paced work environment with tight deadlines and changing priorities
• Requires extensive travel (up to 20%) for events, athlete interactions, and market research
• Need to balance brand marketing responsibilities with cross-functional collaboration and stakeholder management

ASSUMPTION: The role presents unique challenges related to the fast-paced nature of the work, high expectations, and extensive travel requirements. Successful candidates will be adaptable, resilient, and able to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on women's basketball and Nike's commitment to sustainability
• Industry-specific context: The footwear manufacturing industry is competitive and fast-paced, with a strong emphasis on innovation and marketing
• Career path comparison: This role offers opportunities for growth within brand marketing or exploration of other opportunities within Nike

ASSUMPTION: The role's focus on women's basketball and Nike's commitment to sustainability sets it apart from similar positions in the industry. Successful candidates will have relevant brand marketing experience and a passion for women's basketball.

📝 Sample Projects

• Developing a long-term athlete brand plan for a top women's basketball athlete
• Leading a cross-functional team to create an innovative marketing campaign for the WNBA Finals
• Collaborating with sports marketing to elevate athlete storytelling and integration across Nike's organization

ASSUMPTION: The role involves a wide range of projects, from long-term athlete brand plans to innovative marketing campaigns and cross-functional collaborations. Successful candidates will have experience in brand marketing and a passion for women's basketball.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Women’s Brand Management Team?
• How does Nike support and empower its employees to drive innovation and sustainability initiatives?
• What opportunities are there for growth and development within the brand marketing team or across Nike?
• How does Nike approach working with high-profile athletes and talent to elevate their brand and story?
• What is the typical work-life balance for this role, and how does Nike support employees in maintaining a healthy work-life balance?

ASSUMPTION: The interview process will provide an opportunity to learn more about the team structure, company culture, and growth opportunities within Nike. Successful candidates will ask thoughtful questions to demonstrate their interest and engagement with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant brand marketing experience and achievements
• Prepare a cover letter that demonstrates your passion for women's basketball and Nike's commitment to sustainability
• Prepare examples of your work, including marketing campaigns, athlete brand plans, or other relevant projects
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.