Expert Marketing Manager, GRIC

📌 Core Information

🔹 Job Title: Expert Marketing Manager, GRIC

🔹 Company: Haleon

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: Full-time, On-site

🔹 Category: Consumer Services

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing expert marketing strategies in GRIC
• Collaborating with cross-functional teams, including GRIC Marketing, GRIC Medical, and GRIC Sales
• Managing expert budgets and optimizing marketing strategies for priority brands
• Gaining CCAT approval of expert assets at the GRIC level
• Identifying expert insight gaps and developing recommendations to address them

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and budget management skills. It is ideal for experienced marketing professionals looking to drive impact in the consumer health sector.

📋 Key Responsibilities

✅ Supports the Cluster Expert Lead with LOC/GRIC input for a set of Priority Brands, including working on recommendations for appropriate investment levels for Expert to ensure Brand/Brands financial objectives are met in the markets.

✅ Supports the Cluster Expert Lead to develop the Expert media strategy and plan for a set of Priority Brands.

✅ Develops and gains CCAT approval of expert assets at the GRIC level.

✅ Identifies Expert insight gaps for a set of Priority Brands across the cluster and develops recommendations to address gaps.

✅ Integrates Expert insight into Brand strategies and integrates brand insights/strategy into Expert strategy.

✅ Oversees and constantly optimizes the expert budget and budget phasing for the country.

✅ Leads deployment of plans in the country with guidance from Cluster Expert Lead, including creation of training material for LOC Expert Field Force for a set of Priority Brands.

✅ Participates in Expert Field Force cycle meetings and seeks constant feedback and understanding of local expert insights.

✅ Participates in periodic reviews of Brand/Brands performance for a set of Priority Brands in the country and collaborates with GRIC marketing teams to identify and approve mitigating actions to deliver Brand/Brands financial commitments.

✅ Engages and energizes internal and external stakeholders on the Expert strategy and marketing plans for a set of Priority Brands in the country.

✅ Builds powerful relationships with GRIC Marketing, GRIC Medical, and GRIC Sales.

ASSUMPTION: This role requires a strong understanding of marketing functions, expert trends, and the ability to manage cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Min 5-7 years of experience in marketing with Consumer Healthcare or FMCG companies, developing and implementing expert strategies & plans.

Required Skills:

• Excels at communications with internal and external stakeholders.
• Experience in cross-functional cooperation with commercial, marketing functions
• Solid understanding of the marketing function and the levers to pull to drive impact in the market (net sales, share, brand equity)
• Knowledge of expert trends and solutions at the Cluster level
• Experience managing and cooperating with agencies and vendors
• Experience in carrying out Research, managing research companies, and extrapolating relevant insights

Preferred Skills:

• Fluency in English and native in Greek

ASSUMPTION: Candidates with a strong background in consumer health or FMCG marketing, excellent communication skills, and experience in cross-functional cooperation will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research for similar roles in Greece)

Benefits:

• Competitive benefits package
• Agile working culture with opportunities for flexible work arrangements
• Inclusive environment celebrating diversity and promoting fair and equitable outcomes

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Greece. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically Consumer Health

Company Size: 10,001+ employees

Founded: 2022

Company Description:

• Haleon is a world-leading consumer health company, formed in 2022 through the separation of GSK’s Consumer Healthcare division.
• The company owns a portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
• Haleon is committed to improving everyday health for billions of people through trusted science and deep human understanding.

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: http://www.haleon.com

ASSUMPTION: Haleon is a relatively new company, having been established in 2022. It is well-positioned in the consumer health sector with a strong portfolio of brands.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for growth and progression within the company.

Reporting Structure: Reports directly to the Cluster Expert Lead, with close collaboration with GRIC Marketing, GRIC Medical, and GRIC Sales teams.

Work Arrangement: Full-time, on-site role, with opportunities for flexible work arrangements in an agile working culture.

Growth Opportunities:

• Progression to a more senior marketing role within the company
• Expansion of responsibilities to cover additional brands or markets
• Development of expertise in the consumer health sector and expert marketing strategies

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain expertise in the consumer health sector.

🌍 Location & Work Environment

Office Type: On-site office in Athens, Greece

Office Location(s): Haleon's office is located in Athens, with the exact address provided upon request.

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of approximately 664,000 people.
• The city is known for its rich history, vibrant culture, and diverse economy.
• Athens offers a mix of urban and coastal living, with easy access to beaches and the Aegean Sea.

Work Schedule: Full-time, typically 40 hours per week, with opportunities for flexible work arrangements in an agile working culture.

ASSUMPTION: Athens offers a dynamic work environment with a mix of historical and modern elements, providing a unique blend of cultural experiences and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Cluster Expert Lead
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Cross-functional collaboration and stakeholder management
• Budget management and financial acumen
• Adaptability and cultural fit within the organization

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, cross-functional collaboration skills, and relevant achievements.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and strategic thinking.
• Research Haleon's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Marketing, Expert Strategies, Cross-Functional Cooperation, Communication, Research Management, Stakeholder Engagement, Budget Management, Brand Strategy, Insight Development, Media Strategy, Training Material Creation, Performance Review, Agency Management, FMCG Knowledge, Consumer Healthcare Experience, Financial Objectives

ASSUMPTION: Haleon's interview process is designed to assess candidates' marketing expertise, cross-functional collaboration skills, and cultural fit within the organization. Preparation and research are key to success in the application process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Research and data analysis tools (e.g., SPSS, R)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be easily adapted based on the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and diverse workforce
• Agile working culture

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate Haleon's value of 'better everyday health with humanity' in your daily work?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you stay adaptable and responsive to change in a dynamic work environment?

ASSUMPTION: Haleon values a diverse and inclusive workforce, with a strong emphasis on collaboration, data-driven decision-making, and adaptability. Candidates who align with these values and work styles will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Adapting to a new and evolving organizational structure in a relatively young company
• Keeping up with the fast-paced and dynamic nature of the consumer health sector
• Navigating a large, global organization with a diverse workforce

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a strategic mindset. Candidates who are comfortable working in a dynamic environment and managing multiple stakeholders will be well-positioned to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Marketing Manager position, with a focus on expert marketing strategies and cross-functional collaboration.
• Unlike other marketing roles, this position requires a strong understanding of expert trends and solutions at the Cluster level and experience managing research companies.
• Career progression in this role could lead to more senior marketing positions within the company, such as Cluster Expert Lead or Regional Marketing Director.

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on expert marketing strategies and cross-functional collaboration sets it apart. Candidates with experience in similar roles will find this position to be a strong fit for their skillset and career goals.

📝 Sample Projects

• Developing and gaining CCAT approval of expert assets for a set of Priority Brands in the GRIC cluster
• Identifying expert insight gaps for a set of Priority Brands and developing recommendations to address them
• Creating training material for LOC Expert Field Force for a set of Priority Brands, in collaboration with the Cluster Expert Lead

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and strategic initiatives required for success in this role. Candidates with experience in similar projects will be well-prepared to take on the challenges and opportunities presented by this position.

❓ Key Questions to Ask During Interview

• Can you describe the typical career path for someone in this role, and what opportunities exist for growth and development?
• How does this role fit into the broader organizational structure, and what are the key priorities for the first 90 days in the position?
• What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with Haleon's company values?
• How does Haleon support work-life balance and flexible work arrangements, particularly for employees in on-site roles?
• What are the biggest challenges facing the consumer health sector, and how does this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and the position. Candidates who prepare well and ask relevant questions are more likely to make a strong impression and secure the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your marketing experience, cross-functional collaboration skills, and relevant achievements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and strategic thinking
• Research Haleon's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.