📌 Core Information
🔹 Job Title: Expert Marketing Numérique
🔹 Company: Techo-Bloc
🔹 Location: Saint-Hubert, Quebec, Canada
🔹 Job Type: Temps plein
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 ans
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital strategies to enhance brand visibility, lead generation, customer acquisition, and revenue growth
- Managing paid and organic programs across multiple channels while ensuring accurate tracking, analysis, and ROI reporting
- Collaborating with cross-functional teams to develop integrated marketing campaigns aligned with business objectives and customer needs
- Serving as a digital marketing expert within the organization to inform global strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and executing digital strategies to enhance brand visibility, lead generation, customer acquisition, and revenue growth
✅ Managing paid and organic programs across multiple channels while ensuring accurate tracking, analysis, and ROI reporting
✅ Collaborating with cross-functional teams to develop integrated marketing campaigns aligned with business objectives and customer needs
✅ Serving as a digital marketing expert within the organization to inform global strategies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 5 years of proven experience in digital marketing roles, focusing on data analysis and campaign optimization
Required Skills:
- Proven expertise in digital marketing, with a focus on data analysis, strategy development, and campaign optimization
- Strong proficiency in digital marketing tools, including Google Analytics, Google Tag Manager, Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools
- Excellent analytical skills, with the ability to interpret complex data sets, draw insights, and make data-driven decisions
- Excellent communication skills, with the ability to present ideas and results clearly and collaborate effectively with cross-functional teams
- Bilingual: French and English (English is required for operations in the United States)
- Ability to demonstrate a complete digital marketing funnel strategy based on data
- Ability to stay up-to-date with digital marketing trends, SEO best practices, and platform evolutions
Preferred Skills:
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Experience with market research and competitive analysis tools
- Experience with A/B testing and user experience optimization
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on data analysis and campaign optimization, as well as excellent communication and collaboration skills.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a digital marketing expert with 5-10 years of experience in the marketing and building materials industry, the salary range for this role is CAD 80,000 - CAD 120,000 per year.
Benefits:
- Collective Insurance
- Employer Contribution to RRSP
- 24/7 Telemedicine
- Employee Assistance Program
- Leadership Development
- Internal Coaching
- Training and Development Programs
- Discounts on Techo-Bloc Products
- Employee Recognition Events
- Healthy Snack-filled Kitchens
- Techo-Bloc Brand Promotional Items
- Free Parking
- Significant Referral Bonuses
- English and French Courses Available
Working Hours: 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Building Materials
Company Size: 501-1,000 employees
Founded: 1989
Company Description:
- Techo-Bloc was founded with a mission to change the world of landscape design and manufactures modern, eye-catching, and unique paving stone products
- The company has expanded its distribution network to over 700 stores across the USA & Canada and grown its team to over 600 employees
- Techo-Bloc is committed to creativity and excellence in all its facilities
Company Specialties:
- Pavers & Paving stones
- Garden Walls & Pillars
- Outdoor flooring Slabs
- Outdoor Steps
- Caps & Overlay system
- Stone Garden Edges
- Stone Fire Pits & Outdoor Kitchens
Company Website: www.techo-bloc.com
ASSUMPTION: Techo-Bloc is a well-established company in the building materials industry, known for its innovative and high-quality products.
📊 Role Analysis
Career Level: Experienced (5-10 years of experience)
Reporting Structure: Reports directly to the Responsable des Opérations Marketing
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the organization
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): 5255 Rue Albert-Millichamp, Longueuil, Québec J3Y, CA
Geographic Context:
- Longueuil is a city in the Montreal Metropolitan Area, located on the south shore of the St. Lawrence River
- The city offers a mix of urban and suburban living, with easy access to Montreal's amenities
- Longueuil has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The office location offers a convenient and accessible work environment, with opportunities for remote work to balance work-life responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interviews with senior leadership
- Background check and reference verification
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Techo-Bloc's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing expertise and relevant experience
- Prepare a portfolio demonstrating your digital marketing skills, including campaign strategies, data analysis, and results
- Research Techo-Bloc's products, industry, and competitors to show your understanding of the business
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Digital Marketing, Data Analysis, Campaign Optimization, SEO, SEM, Email Marketing, Social Media Advertising, Content Marketing, Google Analytics, Google Tag Manager, Market Research, Competitive Analysis, User Experience Optimization, A/B Testing, Collaboration, Bilingual
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- Google Ads
- Facebook Ads Manager
- LinkedIn Ads
- SEMrush
- MOZ
- Market research and competitive analysis tools
- A/B testing tools
ASSUMPTION: Candidates should be proficient in digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Excellence and quality
- Collaboration and teamwork
- Customer focus
- Integrity and respect
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
Self-Assessment Questions:
- Do you align with Techo-Bloc's commitment to creativity and innovation in digital marketing strategies?
- Are you comfortable working in a collaborative, data-driven environment, and adapting to new technologies as needed?
- Do you thrive in a dynamic, fast-paced work environment, and are you able to balance multiple priorities effectively?
ASSUMPTION: Candidates should assess their fit with Techo-Bloc's values and work style, and be prepared to demonstrate their alignment during the interview process.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and prioritization
- Keeping up-to-date with industry trends and platform evolutions, which may require continuous learning and adaptation
- Collaborating effectively with cross-functional teams, which may involve navigating different work styles and priorities
- Working in a fast-paced, dynamic environment, which may require flexibility and adaptability
ASSUMPTION: Candidates should be aware of the potential challenges of the role and be prepared to address them proactively.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing strategy and optimization within the building materials industry
- Compared to other digital marketing roles, this position requires a strong analytical background and a deep understanding of data-driven decision-making
- Career progression in this role may lead to senior marketing positions or management roles within the organization
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to other digital marketing positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, SEM, email marketing, and social media advertising campaigns
- Conducting market research and competitive analysis to inform digital marketing strategies and optimize campaign performance
- Optimizing user experience and conversion rates on Techo-Bloc's website through A/B testing and data analysis
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant digital marketing projects and the results they achieved.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
- How does this role collaborate with other departments, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the organization?
- How does Techo-Bloc support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and company, and to gain insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your digital marketing expertise and relevant experience
- Prepare a portfolio demonstrating your digital marketing skills, including campaign strategies, data analysis, and results
- Research Techo-Bloc's products, industry, and competitors to show your understanding of the business
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with the hiring manager one week after the interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
