Experta/o en Marketing digital

📌 Core Information

🔹 Job Title: Experta/o en Marketing digital

🔹 Company: Formadistancia

🔹 Location: A Coruña, Galicia, Spain

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing advertising campaigns on TikTok Ads, Meta Ads, and Google Ads, optimized for conversion.
• Implementing multichannel retargeting strategies.
• Creating and testing effective landing pages, including A/B testing for improved performance.
• Analyzing metrics, creating reports, and proposing continuous improvements while collaborating with the creative team.
• Grabación de videos y contenido para redes sociales

ASSUMPTION: The role requires a strong focus on performance and data-driven decision making, with a significant portion of time dedicated to campaign optimization and analysis.

📋 Key Responsibilities

✅ Design and execute advertising campaigns on TikTok Ads, Meta Ads, and Google Ads, optimized for conversion.

✅ Implement multichannel retargeting strategies.

✅ Create and test effective landing pages, including A/B testing for improved performance.

✅ Analyze metrics, create reports, and propose continuous improvements while collaborating with the creative team.

✅ Create video content for social media platforms.

ASSUMPTION: The role may evolve to include more content creation responsibilities as the company grows.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in digital marketing, with a focus on performance advertising.

Required Skills:

• Advanced knowledge of TikTok Ads, Meta Ads, and Google Ads platforms.
• Solid understanding of retargeting and conversion funnels.
• Experience in creating and optimizing landing pages, including A/B testing.
• Strong analytical skills and data-driven mindset.
• Proactive attitude and results-oriented approach.
• Fluency in Spanish.

Preferred Skills:

• Experience in the education or e-learning sector.
• Fluency in English.

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and software is likely required for this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year, plus productivity bonuses based on performance.

Benefits:

• Incorporation to a project with great potential and purpose.
• Indefinite contract.
• Flexible and professional work environment.

Working Hours: Full-time, 40 hours per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Spain.

📌 Applicant Insights

🔍 Company Context

Industry: Formadistancia operates in the e-learning and online education sector, which is expected to grow significantly in the coming years.

Company Size: Formadistancia is a mid-sized company, which means applicants can expect a structured work environment with clear career progression opportunities.

Founded: Formadistancia was founded in 2010, and has since grown to become one of the leading online education platforms in Spain.

Company Description:

• Formadistancia offers a wide range of online courses and training programs for both individuals and businesses.
• The company is committed to providing high-quality, accessible education that meets the needs of its students.
• Formadistancia has a strong focus on innovation and technology, continually investing in new tools and platforms to enhance the learning experience.

Company Specialties:

• Online course development and delivery.
• E-learning platform management.
• Digital marketing for education and e-learning.

Company Website: formadistancia.com

ASSUMPTION: Formadistancia's focus on innovation and technology may require applicants to be comfortable with learning and adapting to new tools and platforms.

📊 Role Analysis

Career Level: This role is suited to a mid-career marketing professional with 2-5 years of experience in digital marketing, looking to take on more responsibility and make a significant impact on the company's growth.

Reporting Structure: The role reports directly to the Marketing Director, with close collaboration with the creative team and other marketing stakeholders.

Work Arrangement: This is an on-site role, based in A Coruña, Galicia, Spain. However, some flexibility may be available for remote work, depending on the company's policies and the individual's needs.

Growth Opportunities:

• As the company grows, there may be opportunities for the successful candidate to take on more responsibility and progress to a senior or management role.
• The role offers the chance to gain experience in a variety of marketing channels and tactics, providing a strong foundation for future career development.

ASSUMPTION: The company's focus on innovation and growth suggests that there may be opportunities for the right candidate to take on additional responsibilities and progress their career.

🌍 Location & Work Environment

Office Type: Formadistancia's office is a modern, professional space designed to foster collaboration and creativity.

Office Location(s): A Coruña, Galicia, Spain

Geographic Context:

• A Coruña is a coastal city in northwest Spain, known for its beaches, historic sites, and vibrant cultural scene.
• The city has a mild, oceanic climate, with cool winters and warm, dry summers.
• Galicia is a region with a strong cultural identity, characterized by its unique language, cuisine, and traditions.

Work Schedule: The role follows a standard full-time work schedule, with some flexibility for remote work depending on the company's policies and the individual's needs.

ASSUMPTION: The company's focus on innovation and technology may require some flexibility in working hours to accommodate project deadlines and team collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview to discuss the role and assess cultural fit.
• In-depth interview with the Marketing Director and other team members to evaluate skills and experience.
• Final interview with the CEO or another senior leader to discuss the company's vision and long-term goals.

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on performance advertising.
• Analytical skills and data-driven mindset.
• Cultural fit and alignment with the company's values and mission.
• Communication and collaboration skills, with a focus on teamwork and stakeholder management.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the company's mission and values, and explain how you can contribute to its success.
• Prepare examples of your past marketing campaigns and their results, with a focus on performance and data-driven decision making.

ATS Keywords: Digital Marketing, TikTok Ads, Meta Ads, Google Ads, Retargeting, Conversion Funnels, Landing Page Optimization, A/B Testing, Analytical Skills, Proactive Attitude, Results-Oriented, Team Collaboration, Video Content Creation

ASSUMPTION: The company may use an Applicant Tracking System (ATS) to screen resumes, so it's important to include relevant keywords from the job description to increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• TikTok Ads Manager
• Meta Ads Manager (Facebook Ads, Instagram Ads)
• Google Ads
• Google Analytics
• Landing page builders (e.g., Unbounce, Leadpages)
• Video editing software (e.g., Adobe Premiere Pro, iMovie)

ASSUMPTION: The company may provide training and support for new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Formadistancia values creativity, experimentation, and a willingness to take calculated risks.
• Collaboration: The company fosters a culture of teamwork and mutual support, with a focus on collective success.
• Customer-centricity: Formadistancia prioritizes the needs and preferences of its students, continually seeking to improve the learning experience.

Work Style:

• Data-driven: The company values a strong analytical mindset and a focus on data-driven decision making.
• Adaptable: Formadistancia values employees who are comfortable with change and can adapt to new tools, technologies, and strategies as needed.
• Results-oriented: The company values a strong focus on performance and achieving tangible results.

Self-Assessment Questions:

• How do you approach testing and optimization in your marketing campaigns?
• Can you describe a time when you had to adapt to a significant change in your work environment or strategy?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: The company places a strong emphasis on cultural fit and may use behavioral interview questions to assess candidates' alignment with its values and work style.

⚠️ Potential Challenges

• The role may require some flexibility in working hours to accommodate project deadlines and team collaboration.
• The company's focus on innovation and technology may require applicants to be comfortable with learning and adapting to new tools and platforms.
• The role may involve some travel for events and conferences, depending on the company's needs and the individual's responsibilities.
• The role may require some weekend work or evening hours to accommodate the needs of the company's students and partners.

ASSUMPTION: The company offers a flexible and supportive work environment, with opportunities for professional development and growth.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Performance Marketing Specialist, with a focus on advertising campaigns and data-driven decision making.
• The role may differ from similar positions in other industries, as it is specifically focused on the education and e-learning sector.
• The role offers the opportunity to gain experience in a variety of marketing channels and tactics, providing a strong foundation for future career development.

ASSUMPTION: The company's focus on innovation and growth suggests that there may be opportunities for the right candidate to take on additional responsibilities and progress their career.

📝 Sample Projects

• Develop and execute a TikTok advertising campaign to promote a new online course, with a focus on driving enrollments and conversions.
• Analyze the performance of the company's Meta Ads campaigns and propose optimizations to improve return on ad spend (ROAS).
• Create and test a series of landing pages for a new marketing campaign, with a focus on improving conversion rates and reducing cost per acquisition (CPA).

ASSUMPTION: The company's focus on innovation and technology may require some flexibility in working hours to accommodate project deadlines and team collaboration.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its employees?
• Can you describe the company's approach to testing and optimization in its marketing campaigns?
• How does the company measure the success of its marketing efforts, and how are these metrics used to inform decision making?
• What are the biggest challenges facing the company in the coming year, and how can this role help to address them?
• How does the company support work-life balance for its employees?

ASSUMPTION: The company values a strong focus on performance and data-driven decision making, and may use the interview process to assess candidates' analytical skills and strategic thinking.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Formadistancia Jobs page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns and their results, with a focus on performance and data-driven decision making.
• Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.