📌 Core Information
🔹 Job Title: External Communications and Content Senior Manager
🔹 Company: Mourant
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving global content marketing strategy
- Leading and mentoring the Content and External Communications Team
- Managing external communications efforts, including PR and media relations
- Collaborating with other marketing sub-teams for consistent messaging
- Implementing crisis and issues management protocols
- Tracking and reporting on content performance and PR outcomes
- Championing brand consistency across all external-facing platforms
ASSUMPTION: This role requires a strategic thinker with strong leadership skills and experience in external communications, content creation, and PR management within a professional services or B2B environment.
📋 Key Responsibilities
✅ Develop and drive the global content marketing strategy, ensuring alignment with Mourant’s overall brand narrative, commercial objectives, and client-first ethos
✅ Lead and mentor the Content and External Communications Team, overseeing the creation of compelling thought leadership pieces, articles, white papers, and digital content
✅ Manage external communications efforts, including PR and media relations, to secure press coverage, manage media relationships, and uphold Mourant’s reputation
✅ Collaborate closely with other marketing sub-teams to drive consistent messaging and seamless execution of campaigns and content across channels
✅ Implement crisis and issues management protocols, working with senior stakeholders to swiftly and effectively respond to external challenges
✅ Track and report on content performance, PR outcomes, and directory results, using data-driven insights to optimize future strategies
✅ Champion brand consistency by enforcing tone-of-voice guidelines and editorial standards across all external-facing platforms
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on content creation, requiring a versatile and experienced professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5-10 years of experience in external communications, campaign and content creation, and PR management, ideally within a professional services or B2B environment
Required Skills:
- Excellent leadership and people management skills
- Outstanding creative copywriting and editorial skills
- Advanced stakeholder management skills
- Analytical approach, with confidence using data and metrics
- Commitment to an inclusive, collaborative culture
Preferred Skills:
- Experience in the legal or financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record of developing and implementing successful cross-channel content strategies that support brand and commercial objectives.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a senior manager role in London)
Benefits:
- Competitive benefits package
- 25 days annual leave, plus bank holidays
- Private medical insurance
- Life assurance
- Pension scheme
- Flexible working arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mourant is a law firm-led, professional services business with over 60 years' experience in the financial services sector. They advise on the laws of the British Virgin Islands, the Cayman Islands, Guernsey, Jersey, and Luxembourg, providing specialist entity management, governance, regulatory, and consulting services.
Company Size: Mourant has 501-1,000 employees globally, with a significant presence in London.
Founded: 2010
Company Description:
- Mourant is a global law firm that provides integrated legal and professional services to clients in the financial services sector.
- They offer a range of services, including legal advice, entity management, governance, regulatory, and consulting services.
- Mourant's clients include many of the world's leading financial institutions, corporations, public organizations, private equity houses, and investment funds.
Company Specialties:
- Banking & Finance
- Corporate
- Employment
- Financial Services & Regulatory
- Funds
- Insolvency & Restructuring
- Insurance
- Intellectual Property
- International Trusts & Private Client
- Litigation
- Property
Company Website: http://www.mourant.com
ASSUMPTION: Mourant's global presence and diverse client base offer unique opportunities for the successful candidate to work on international projects and collaborate with colleagues across multiple geographies.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: The role reports directly to the Global Head of Marketing and works closely with other marketing sub-teams and senior stakeholders across the business.
Work Arrangement: On-site, full-time, with flexible working arrangements available.
Growth Opportunities:
- Progression to a Head of Marketing role, as the business continues to grow and expand its global presence.
- Expanding the team and taking on additional responsibilities as the role evolves.
- Gaining exposure to international markets and developing expertise in the legal and financial services sectors.
ASSUMPTION: This role offers a unique opportunity for a senior manager to make a significant impact on Mourant's global marketing strategy and help shape the firm's brand narrative.
🌍 Location & Work Environment
Office Type: Modern, open-plan office in central London
Office Location(s): 10th Floor, 11 Cannon Street, London, EC4N 6EU
Geographic Context:
- London is a major global financial hub, with a vibrant and dynamic business environment.
- The office is located in the City of London, close to major transport links and amenities.
- The area offers a mix of historic and modern architecture, with numerous cultural attractions nearby.
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote working and adjusted hours as needed.
ASSUMPTION: The successful candidate will enjoy working in a dynamic, fast-paced environment and thrive on the challenge of managing multiple projects and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to discuss the role and assess cultural fit.
- First-round interview with the Global Head of Marketing to discuss the role in more detail and assess relevant skills and experience.
- Second-round interview with senior stakeholders from across the business to discuss the role's fit within the wider organization and assess the candidate's strategic thinking and leadership skills.
- Final interview with the Global Managing Partner to discuss the role's fit with the firm's overall strategy and culture.
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Creativity and innovation in content development
- Stakeholder management and communication skills
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in external communications, content creation, and PR management, as well as your leadership and stakeholder management skills.
- Prepare examples of your previous content and campaigns, demonstrating your ability to develop and execute successful strategies that support brand and commercial objectives.
- Research Mourant's brand and values to ensure your application aligns with the firm's culture and ethos.
ATS Keywords: External Communications, Content Creation, PR Management, Campaign Development, Leadership, Copywriting, Stakeholder Management, Analytical Skills, Crisis Management, Media Relations, Brand Strategy, Content Marketing, Team Management, Data-Driven Insights, Editorial Standards, Client Engagement
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, as well as their technical expertise in external communications and content creation.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (e.g., WordPress, Drupal)
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., LinkedIn, Twitter)
- PR and media monitoring tools (e.g., Muck Rack, Agility PR)
ASSUMPTION: The successful candidate will be comfortable using a range of tools and technologies to support their work and will be able to adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Collaborative
- Inclusive
- Expert
- Ambitious
Work Style:
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you demonstrate Mourant's value of being client-focused in your approach to external communications and content creation?
- Can you provide an example of a time when you had to manage a challenging stakeholder relationship, and how did you ensure a positive outcome?
- How do you stay up-to-date with industry trends and best practices in external communications and content marketing, and how do you incorporate this knowledge into your work?
ASSUMPTION: The successful candidate will be able to demonstrate a strong alignment with Mourant's values and work style, as well as a commitment to continuous learning and professional development.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and prioritization.
- Working in a fast-paced, dynamic environment, with the need to adapt to changing priorities and deadlines.
- Balancing the need for strategic, long-term planning with the requirement for immediate, reactive responses to external communications opportunities and challenges.
- Ensuring brand consistency across multiple channels and platforms, requiring a strong understanding of Mourant's brand guidelines and tone of voice.
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, using their strong leadership, stakeholder management, and strategic thinking skills to deliver results and drive impactful content strategies.
📈 Similar Roles Comparison
- This role differs from other senior content management positions in its focus on external communications and PR, as well as its requirement for strong leadership and stakeholder management skills.
- In the legal and financial services sectors, the role may involve working with complex, sensitive information and managing communications around regulatory changes and industry developments.
- Career progression in this role could lead to a Head of Marketing position, with broader responsibility for the firm's overall marketing strategy and brand management.
ASSUMPTION: The successful candidate will have experience in a similar role within a professional services or B2B environment and be able to demonstrate their ability to drive impactful content strategies that support brand and commercial objectives.
📝 Sample Projects
- Developing and executing a global content marketing strategy to enhance Mourant's brand presence in key markets.
- Managing a team of content creators to produce high-quality thought leadership pieces, articles, white papers, and digital content that align with the firm's brand narrative and commercial objectives.
- Securing press coverage and managing media relationships to uphold Mourant's reputation and raise the firm's profile in the legal and financial services sectors.
ASSUMPTION: The successful candidate will have a proven track record of developing and implementing successful content marketing strategies that drive brand awareness, engagement, and commercial results.
❓ Key Questions to Ask During Interview
- How does this role fit into Mourant's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other marketing sub-teams and senior stakeholders?
- How does Mourant support the professional development and growth of its marketing team members?
- What are the key challenges facing the legal and financial services sectors, and how can this role contribute to Mourant's thought leadership and expertise in these areas?
- How does Mourant approach diversity, equity, and inclusion, and what initiatives are in place to support these values within the marketing team?
ASSUMPTION: The successful candidate will use the interview process to assess the role's fit with their career goals and personal values, as well as to understand the team dynamics and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in external communications, content creation, and PR management, as well as your leadership and stakeholder management skills.
- Prepare examples of your previous content and campaigns, demonstrating your ability to develop and execute successful strategies that support brand and commercial objectives.
- Research Mourant's brand and values to ensure your application aligns with the firm's culture and ethos.
- Follow up with the Global Head of Marketing one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
