External Communications and Content Senior Manager

📌 Core Information

🔹 Job Title: External Communications and Content Senior Manager

🔹 Company: Mourant

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving global content marketing strategy
• Leading and mentoring the Content and External Communications team
• Managing external communications efforts, including PR and media relations
• Collaborating with other marketing sub-teams for consistent messaging
• Implementing crisis and issues management protocols

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and a proven track record in external communications and content creation to drive Mourant's brand presence in key markets.

📋 Key Responsibilities

✅ Develop and drive the global content marketing strategy, ensuring alignment with Mourant’s overall brand narrative, commercial objectives, and client-first ethos

✅ Lead and mentor the Content and External Communications Team, overseeing the creation of compelling thought leadership pieces, articles, white papers, and digital content

✅ Manage external communications efforts, including PR and media relations, to secure press coverage, manage media relationships, and uphold Mourant’s reputation

✅ Collaborate closely with other marketing sub-teams to drive consistent messaging and seamless execution of campaigns and content across channels

✅ Implement crisis and issues management protocols, working with senior stakeholders to swiftly and effectively respond to external challenges

✅ Track and report on content performance, PR outcomes, and directory results, using data-driven insights to optimize future strategies

✅ Champion brand consistency by enforcing tone-of-voice guidelines and editorial standards across all external-facing platforms

ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: Significant experience (5-10 years) in external communications, campaign and content creation, and PR management, ideally within a professional services or B2B environment

Required Skills:

• Excellent leadership and people management skills
• Outstanding creative copywriting and editorial skills
• Advanced stakeholder management skills
• Analytical approach, with confidence using data and metrics to evaluate content performance
• Commitment to an inclusive, collaborative culture

Preferred Skills:

• Experience with content management systems (CMS)
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the legal or financial services industry may have an advantage in understanding Mourant's business and clients.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Senior Manager role in London)

Benefits:

• Competitive pension scheme
• Private medical insurance
• Life assurance
• 25 days' annual leave, plus bank holidays
• Flexible working arrangements

Working Hours: Full-time (35 hours per week, Monday to Friday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in London. The final salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mourant is a law firm-led, professional services business with over 60 years' experience in the financial services sector. They advise on the laws of the British Virgin Islands, the Cayman Islands, Guernsey, Jersey, and Luxembourg, providing specialist entity management, governance, regulatory, and consulting services.

Company Size: Mourant has 501-1,000 employees globally, with a presence in multiple jurisdictions.

Founded: Mourant was founded in 2010, although its origins can be traced back to the 1800s through its constituent firms.

Company Description:

• Mourant bridges the gap between legal advice and its implementation, taking an integrated approach to deliver the best results for its clients.
• The firm advises many of the world's leading financial institutions, corporations, public organizations, private equity houses, and investment funds, as well as ultra-high net worth individuals and family offices.
• Mourant routinely works in partnership with the most prestigious international legal and accountancy firms.

Company Specialties:

• Banking & Finance
• Corporate
• Employment
• Financial Services & Regulatory
• Funds
• Insolvency & Restructuring
• Insurance
• Intellectual Property
• International Trusts & Private Client
• Litigation
• Property

Company Website: www.mourant.com

ASSUMPTION: Mourant's diverse client base and global presence require a strong understanding of international business and regulatory environments.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Global Head of Marketing.

Reporting Structure: The role will lead and mentor the Content and External Communications team, collaborating with other marketing sub-teams and senior stakeholders.

Work Arrangement: The role is based in Mourant's London office, with occasional travel to other global offices as required.

Growth Opportunities:

• Progression to a more senior role within the Marketing department or the wider business
• Expanding the team and taking on additional responsibilities
• Developing expertise in specific areas of content marketing or external communications

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and expanding global organization.

🌍 Location & Work Environment

Office Type: Mourant's London office is located in the heart of the City, offering a modern and collaborative work environment.

Office Location(s): 10th Floor, 11 Cannon Street, London EC4N 6EU, United Kingdom

Geographic Context:

• London is a major global financial hub, with a vibrant and diverse business ecosystem.
• The City of London is home to many of the world's leading financial institutions and professional services firms.
• Mourant's office is conveniently located near major transportation links, making it easily accessible from various parts of the city.

Work Schedule: The role follows a standard Monday to Friday workweek, with core hours of 9:00 AM to 5:30 PM. Flexible working arrangements may be available.

ASSUMPTION: The role may require occasional work outside of standard hours to meet project deadlines or manage external communications crises.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the Global Head of Marketing
• Face-to-face interview with the Global Head of Marketing and a representative from the Content and External Communications team
• Final interview with senior stakeholders, including the Global Head of Business Development & Marketing

Key Assessment Areas:

• Strategic thinking and content marketing expertise
• Leadership and team management skills
• Stakeholder management and communication skills
• Crisis management and issues resolution skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide specific examples of your content marketing achievements and how they align with Mourant's brand and commercial objectives.
• Demonstrate your understanding of Mourant's business and the financial services industry.

ATS Keywords: External Communications, Content Creation, PR Management, Campaign Development, Leadership, Copywriting, Stakeholder Management, Analytical Skills, Crisis Management, Media Relations, Brand Strategy, Digital Content, Thought Leadership, Team Management, Data-Driven Insights, Editorial Standards

ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the hiring team.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Collaborative
• Inclusive
• Expert
• Ambitious

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you committed to delivering exceptional client service and driving business growth?
• Do you embrace an inclusive and diverse workplace, valuing the perspectives of others?

ASSUMPTION: Candidates who align with Mourant's values and work style will be more likely to succeed in this role and contribute to the organization's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various stakeholders, including senior leaders, lawyers, and colleagues across multiple geographies
• Adapting to a dynamic and evolving business environment
• Developing and implementing effective crisis management strategies in response to external challenges

ASSUMPTION: These challenges can be overcome by effective project management, strong communication skills, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Head of Content role in other organizations, but with a stronger focus on external communications and PR management.
• In comparison to other marketing roles, this position requires a higher level of strategic thinking, leadership, and stakeholder management skills.
• Career progression may involve moving into a more senior marketing or business development role within the organization.

ASSUMPTION: Candidates should consider their career goals and how this role aligns with their long-term aspirations when evaluating similar opportunities.

📝 Sample Projects

• Developing and executing a global content marketing strategy to enhance Mourant's brand presence in key markets
• Managing a team to create and distribute thought leadership pieces, articles, white papers, and digital content that resonates with target audiences
• Securing press coverage and managing media relationships to uphold Mourant's reputation and drive brand awareness
• Implementing crisis and issues management protocols to protect Mourant's brand and reputation in response to external challenges

ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will be expected to lead and manage in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader Marketing department?
• How does Mourant support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Mourant approach crisis management and issues resolution?
• What are the most rewarding aspects of working in this role and at Mourant?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your content marketing achievements and how they align with Mourant's brand and commercial objectives.
• Research Mourant's business and the financial services industry to demonstrate your understanding of the organization and its clients.
• Follow up with the Global Head of Marketing one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.