External Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: External Marketing Manager (Remote)

🔹 Company: Codacy

🔹 Location: Lisbon, Lisboa, Portugal & London, London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Portugal or UK based)

🚀 Job Overview

Key aspects of this role include:

• Acting as a bridge between the developer community and internal teams
• Creating and delivering technical content to help developers succeed
• Speaking at conferences, webinars, and community events
• Engaging with developers on various platforms to provide support and gather feedback
• Building and maintaining demo applications and tooling
• Collaborating with product and engineering teams to influence roadmap
• Monitoring community sentiment and providing insights

ASSUMPTION: This role requires a strong technical background and excellent communication skills, with experience in creating technical content for developer audiences. A passion for community building and familiarity with modern development tools is also required.

📋 Key Responsibilities

✅ Act as a bridge between the developer community and internal teams (engineering, product, marketing)

✅ Create and deliver technical content such as blog posts, tutorials, sample apps, and videos

✅ Speak at conferences, webinars, and community events to advocate for the company’s products and technologies

✅ Engage with developers on forums, Discord/Slack, GitHub, and social platforms to provide support and gather feedback

✅ Build and maintain demo applications and tooling that showcase best practices and product use cases

✅ Collaborate with product and engineering teams to influence roadmap and ensure developer needs are met

✅ Monitor community sentiment and provide insights to improve documentation, DX (developer experience), and product usability

ASSUMPTION: This role requires a proactive approach, strong communication skills, and the ability to work effectively in a cross-functional environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)

Experience: 2-5 years of experience in a similar role, with a strong technical background

Required Skills:

• Strong technical background (software engineering, web development, APIs, etc.) with hands-on coding skills
• Excellent written and verbal communication skills
• Experience creating technical content and presenting to developer audiences
• Comfortable engaging with open-source communities and using platforms like GitHub
• Passion for community building, education, and developer advocacy
• Familiarity with modern dev tools, frameworks, and cloud platforms

Preferred Skills:

• Experience with static code analysis tools
• Fluency in multiple programming languages

ASSUMPTION: Candidates with a proven track record in developer advocacy, technical writing, or community management will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and location, according to Codacy's salary calculator)

Benefits:

• Comprehensive health insurance
• Generous learning and development budget
• Flexible holidays

Working Hours: Full-time (40 hours per week, with flexible hours)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and locations. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Codacy is a developer-first, API-driven platform that provides a curated collection of best-in-class code analysis, security, coverage, and engineering performance tools.
• It integrates seamlessly into existing development workflows, empowering development teams to deliver secure, high-quality software faster.

Company Specialties:

• Software Quality
• Continuous Static Analysis
• Automated Code Review
• Technical Debt Management
• Code Reviews
• Code Quality
• Engineering Performance
• CI/CD
• GitHub, Bitbucket, and GitLab

Company Website: https://www.codacy.com

ASSUMPTION: Codacy's focus on developer-first tools and continuous improvement makes it an attractive choice for developers seeking a challenging and innovative work environment.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports to the Director of Marketing

Work Arrangement: Remote (Portugal or UK based), with flexible hours

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on high-impact projects and influence the company's roadmap
• Chance to develop skills in technical content creation, community management, and developer advocacy

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in developer marketing or community management.

🌍 Location & Work Environment

Office Type: Remote-first with offices in Lisbon, Portugal, and London, UK

Office Location(s): Av. Joao Crisostomo 31, 6th Floor, Lisbon, Lisboa 1050-125, PT & 1460 Broadway, New York, NY 10036, US

Geographic Context:

• Lisbon, Portugal: A vibrant, multicultural city with a strong tech industry and high quality of life
• London, UK: A global hub for technology, finance, and culture, with a diverse and dynamic job market

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The remote-first work policy allows for a better work-life balance and the opportunity to work from a location that suits the employee's needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Technical skills and knowledge
• Communication and presentation skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant technical skills and experience in your resume
• Tailor your cover letter to demonstrate your passion for developer advocacy and community building
• Prepare examples of technical content you've created or community initiatives you've led
• Research Codacy's products and competitors to show your understanding of the market

ATS Keywords: Technical content, developer advocacy, community management, open-source, GitHub, modern dev tools, API, web development

ASSUMPTION: Codacy's hiring process is designed to assess candidates' technical skills, communication abilities, and cultural fit, with a focus on finding the best fit for the role and the team.

🛠️ Tools & Technologies

• GitHub
• Modern dev tools and frameworks
• Cloud platforms
• Static code analysis tools (if applicable)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Developer-first
• Innovation
• Quality
• Transparency
• Collaboration

Work Style:

• Remote-friendly and flexible
• Cross-functional and collaborative
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you align with Codacy's developer-first approach and commitment to quality?
• Are you comfortable working remotely and collaborating with distributed teams?
• Do you thrive in a data-driven, results-oriented environment?

ASSUMPTION: Candidates who share Codacy's values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities
• Working with diverse teams and stakeholders
• Keeping up with the latest trends and technologies in developer marketing
• Managing time zones and communication with remote teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to a Technical Writer role, this position requires more focus on community management, event speaking, and roadmap influence
• Compared to a Developer Advocate role, this position places more emphasis on content creation and community engagement
• Career progression may include moving into senior marketing roles or management positions within the company

ASSUMPTION: This role offers a unique blend of technical content creation, community management, and developer advocacy, making it an attractive choice for candidates interested in these areas.

📝 Sample Projects

• Creating a series of blog posts or tutorials on a specific technical topic
• Organizing and hosting a webinar or workshop for developers
• Developing a demo application or tool that showcases best practices and product use cases

ASSUMPTION: These sample projects demonstrate the candidate's ability to create technical content, engage with developers, and build tools that showcase product features and use cases.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the developer community today, and how does Codacy plan to address them?
• How does Codacy measure the success of its external marketing efforts, and what metrics are most important to the company?
• What opportunities are there for growth and professional development in this role?
• How does Codacy support its remote employees, and what resources are available to help them succeed?
• What is the team's approach to collaboration and decision-making, and how does it ensure that all voices are heard?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company's priorities, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant technical skills and experience
• Write a cover letter that demonstrates your passion for developer advocacy and community building
• Prepare examples of technical content you've created or community initiatives you've led
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.