📌 Core Information
🔹 Job Title: F&B Marketing Manager
🔹 Company: AccorHotel
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and planning for multiple F&B outlets
- Brand building and positioning through creative campaigns and storytelling
- PR and media relations management
- Campaign management and event marketing to drive footfall and revenue
- Content creation and digital marketing strategy
- Performance analysis and reporting
- Collaboration with cross-functional teams and stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and organizational skills to manage multiple restaurant outlets and marketing campaigns simultaneously.
📋 Key Responsibilities
✅ Develop and execute an annual marketing and communications plan for all five restaurants and bars, aligned with hotel and brand objectives.
✅ Elevate the profile of each outlet through compelling storytelling, creative campaigns, and consistent on-brand messaging across all digital, print, and social media channels.
✅ Manage relationships with media, influencers, and PR agencies. Oversee press releases, FAM trips, interviews, and restaurant-related publicity campaigns.
✅ Launch and manage promotions, seasonal campaigns, and event marketing to drive footfall, revenue, and customer engagement.
✅ Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with the hotel marketing team.
✅ Monitor, analyze, and report on campaign results, media coverage, and ROI. Use data to inform future initiatives and optimize strategies.
✅ Support the Director of Marketing & Communications with marketing campaigns and work closely with chefs, outlet managers, the digital team, PR partners, creative team, and internal stakeholders to ensure cohesive and timely execution of marketing plans.
ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to juggle multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
Experience: Minimum 4-6 years of experience in F&B marketing, preferably within luxury hospitality or high-end dining.
Required Skills:
- Proven experience managing marketing campaigns for multiple restaurant outlets and/or concepts.
- Strong understanding of the Dubai dining landscape, media scene, and F&B consumer trends, with minimum 2 years of local market experience preferred.
- Excellent verbal and written communication skills in English. Arabic and/or French is a plus.
- Creative thinker with strong project management and organizational skills.
- Proficiency in social media platforms, digital marketing tools, performance reporting, and media analytics including UTMs and campaign analytics
- Naturally detail-oriented and up to date with the latest marketing trends and guest insights
Preferred Skills:
- Experience working with luxury hospitality brands or high-end dining concepts.
- Familiarity with the Sofitel brand and its unique selling points.
ASSUMPTION: Given the luxury hospitality setting, candidates with experience in upscale or luxury brands may have an advantage.
💰 Compensation & Benefits
Salary Range: ATS-optimized keywords suggest that the salary range for this role in Dubai is AED 25,000 - 35,000 per month (USD 6,800 - 9,500) based on experience level and industry standards for F&B marketing managers in luxury hospitality. However, the company has not provided specific salary information.
Benefits:
- Accommodation and transportation allowance
- Medical insurance
- Discounted hotel stays and F&B outlets
- Employee discounts on various services and products
- Professional development opportunities
Working Hours: Full-time position with standard working hours, potentially including evenings and weekends based on event schedules.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, with a focus on luxury and upscale hotels and resorts.
Company Size: AccorHotel is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: AccorHotel was founded in 1967 and has since grown into a global leader in the hospitality industry.
Company Description:
- AccorHotel is a world-leading travel & lifestyle group offering unique experiences in more than 4,900 hotels and resorts across 100 countries.
- The group has been acquiring hospitality expertise for more than 50 years and offers services in more than 110 countries.
- AccorHotel's portfolio includes 45 hotel brands, from luxury to economy, including Sofitel, Fairmont, Novotel, and ibis.
Company Specialties:
- Hotel operations and management
- Restaurant and bar management
- Luxury hospitality
- Global brand management
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and exposure to various hospitality segments.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth within the marketing department or across other departments within the organization.
Reporting Structure: The F&B Marketing Manager reports directly to the Director of Marketing & Communications and works closely with outlet managers, chefs, and other internal stakeholders.
Work Arrangement: This is an on-site position, requiring regular presence at the hotel to manage marketing campaigns and collaborate with stakeholders.
Growth Opportunities:
- Progression to a regional or global marketing role within AccorHotel
- Expansion into other departments, such as sales, revenue management, or operations
- Development of leadership skills through mentorship and training programs
ASSUMPTION: Given AccorHotel's large size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The primary work location is Sofitel Dubai The Obelisk, a luxury hotel in Dubai.
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major global hub for tourism, hospitality, and events, offering a vibrant and dynamic work environment.
- The United Arab Emirates has a thriving economy and a multicultural society, providing ample opportunities for professional growth and networking.
- Dubai's strategic location between Europe, Asia, and Africa makes it an ideal base for managing regional marketing campaigns.
Work Schedule: The work schedule may vary depending on event schedules and marketing campaign timelines, potentially including evenings and weekends.
ASSUMPTION: The dynamic and multicultural work environment in Dubai offers unique opportunities for professional growth and exposure to diverse perspectives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Director of Marketing & Communications
- Final interview with the General Manager or another senior leader
Key Assessment Areas:
- Marketing and communication skills
- Creativity and strategic thinking
- Project management and organizational skills
- Understanding of the Dubai dining landscape and F&B consumer trends
- Adaptability and cultural sensitivity
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the Dubai dining landscape and F&B consumer trends in your application materials.
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results.
ATS Keywords: Marketing, Communications, Hospitality, Project Management, Digital Marketing, Social Media, Campaign Management, Public Relations, Media Relations, Data Analysis, Brand Building, Creative Thinking, Organizational Skills, Customer Engagement, Performance Reporting
ASSUMPTION: Given AccorHotel's large size and global presence, the application process may involve multiple stages and stakeholders, requiring adaptability and strong communication skills.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, Facebook, Twitter)
- Digital marketing tools (e.g., Google Analytics, Hootsuite, Buffer)
- Performance reporting and media analytics tools (e.g., Google Tag Manager, UTM parameters)
- Project management tools (e.g., Asana, Trello)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Caring
- Expertise
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you embody AccorHotel's values in your professional life?
- Describe a time when you had to adapt to a significant change in a marketing campaign or project. How did you handle it?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: AccorHotel values a diverse and inclusive work environment, with a strong focus on collaboration and customer-centricity.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and stakeholders simultaneously
- Adapting to the dynamic and fast-paced nature of the Dubai dining landscape
- Balancing creativity and data-driven decision-making in marketing strategies
- Navigating a large and complex organization with multiple departments and brands
ASSUMPTION: Given the fast-paced and dynamic nature of the hospitality industry, candidates must be adaptable, resilient, and able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on F&B outlets within a luxury hotel setting.
- While the core responsibilities may be similar to other marketing roles, the unique context of the hospitality industry requires a strong understanding of F&B consumer trends and hotel operations.
- Career progression in this role may involve moving into regional or global marketing positions within AccorHotel or transitioning into other departments, such as sales or revenue management.
ASSUMPTION: Given the unique context of the hospitality industry, candidates with experience in luxury hospitality or high-end dining may have an advantage in this role.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign to drive footfall and revenue for a specific restaurant outlet
- Managing a press event or FAM trip to generate media coverage and increase brand awareness for multiple F&B outlets
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
ASSUMPTION: The specific projects and campaigns in this role will vary depending on the marketing objectives, outlet priorities, and seasonal trends.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Sofitel Dubai The Obelisk and AccorHotel?
- What are the key priorities for the first 90 days in this role?
- How does AccorHotel support the professional development and growth of its marketing team members?
- What are the most challenging aspects of managing marketing campaigns for multiple F&B outlets within a luxury hotel setting?
- How does AccorHotel foster a culture of innovation and creativity within its marketing department?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorHotel careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of the Dubai dining landscape and F&B consumer trends.
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
