📌 Core Information
🔹 Job Title: F&B Marketing Manager
🔹 Company: AccorHotel (Sofitel Dubai the Obelisk)
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and planning for five restaurants and bars
- Brand building and positioning through creative campaigns and storytelling
- Media relations and PR management
- Campaign and event management to drive footfall and revenue
- Collaboration with cross-functional teams for cohesive marketing execution
ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills to oversee marketing efforts for multiple outlets within a luxury hotel setting.
📋 Key Responsibilities
✅ Develop and execute annual marketing and communications plans aligned with hotel and brand objectives
✅ Elevate outlet profiles through compelling storytelling, creative campaigns, and consistent on-brand messaging
✅ Manage media, influencer, and PR agency relationships, overseeing press releases, FAM trips, interviews, and publicity campaigns
✅ Launch and manage promotions, seasonal campaigns, and event marketing to drive customer engagement
✅ Oversee content creation for social media, email marketing, and website updates in collaboration with the hotel marketing team
✅ Monitor, analyze, and report on campaign results, media coverage, and ROI to inform future initiatives
✅ Support the Director of Marketing & Communications and collaborate with internal stakeholders for cohesive marketing execution
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Hospitality, or a related field
Experience: Minimum 4-6 years in F&B marketing, preferably within luxury hospitality or high-end dining
Required Skills:
- Proven experience managing marketing campaigns for multiple restaurant outlets
- Strong understanding of the Dubai dining landscape, media scene, and F&B consumer trends
- Excellent verbal and written communication skills in English
- Creative thinker with strong project management and organizational skills
- Proficiency in social media platforms, digital marketing tools, performance reporting, and media analytics
- Detail-oriented and up-to-date with the latest marketing trends and guest insights
Preferred Skills:
- Arabic and/or French language skills
- Experience with luxury hospitality brands
ASSUMPTION: Candidates with local market experience and a strong understanding of the Dubai dining scene will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month ( Industry standard for a Marketing Manager role in Dubai with 5-10 years of experience)
Benefits:
- Accommodation and transportation allowance
- Medical insurance
- Discounted hotel stays and F&B outlets
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling to accommodate event and campaign needs
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits may vary based on individual employment contracts.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the competitive hospitality industry, offering a wide range of hotel brands and experiences worldwide.
Company Size: AccorHotel is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: AccorHotel was founded in 1967 and has since grown into a leading hospitality company with a strong global presence.
Company Description:
- AccorHotel is a global leader in the hospitality industry, offering a diverse portfolio of brands and experiences
- The company is committed to sustainable development and responsible business practices
- AccorHotel fosters a culture of innovation, creativity, and collaboration among its employees
Company Specialties:
- Hotel operations and management
- Restaurant and bar management
- Event planning and catering
- Loyalty programs and customer engagement
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global network and diverse brand portfolio provide opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, creativity, and project management skills.
Reporting Structure: The F&B Marketing Manager reports directly to the Director of Marketing & Communications and works closely with outlet managers, chefs, and internal stakeholders.
Work Arrangement: This is an on-site role with flexible scheduling to accommodate event and campaign needs.
Growth Opportunities:
- Progression to a regional or corporate marketing role within AccorHotel
- Expansion into other aspects of hospitality marketing, such as digital or loyalty marketing
- Gaining experience in luxury hospitality and high-end dining to enhance career versatility
ASSUMPTION: This role offers opportunities for career growth within AccorHotel's extensive global network and diverse brand portfolio.
🌍 Location & Work Environment
Office Type: Upscale luxury hotel setting with multiple restaurants and bars
Office Location(s): Sofitel Dubai the Obelisk, Sheikh Zayed Road, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a vibrant, multicultural city with a thriving F&B scene and numerous marketing opportunities
- The hotel is strategically located on Sheikh Zayed Road, offering easy access to key business districts and tourist attractions
- Dubai's diverse population and strong tourism industry provide a rich target market for marketing campaigns
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate event and campaign needs
ASSUMPTION: The dynamic and fast-paced work environment in Dubai's hospitality industry requires adaptability and strong organizational skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Director of Marketing & Communications and relevant stakeholders
- Final interview with the General Manager or a member of the executive team
Key Assessment Areas:
- Strategic thinking and planning skills
- Creativity and innovation in marketing campaigns
- Communication and presentation skills
- Understanding of the Dubai dining landscape and F&B consumer trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Dubai dining scene and AccorHotel's brand in your application materials
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
ATS Keywords: Marketing, Communications, Hospitality, Brand Building, Public Relations, Campaign Management, Content Creation, Digital Marketing, Performance Reporting, Project Management, Organizational Skills, Social Media, Media Analytics, Creative Thinking, Detail-Oriented, F&B, Luxury Hospitality, Dubai Dining Scene
ASSUMPTION: AccorHotel's application process may involve assessments of both hard and soft skills, with a focus on strategic thinking, creativity, and communication.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Digital marketing tools (Google Analytics, Hootsuite, etc.)
- Performance reporting and media analytics tools (UTMs, campaign analytics, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Caring
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody AccorHotel's company values in your daily work?
- How do you stay up-to-date with the latest marketing trends and consumer insights in the Dubai dining scene?
- Can you provide an example of a time when you successfully managed multiple marketing campaigns simultaneously?
ASSUMPTION: AccorHotel values employees who demonstrate strong cultural fit, alignment with company values, and a commitment to excellence.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and deadlines simultaneously
- Adapting to the dynamic and fast-paced work environment in Dubai's hospitality industry
- Navigating the competitive Dubai dining scene and standing out among numerous high-end dining options
- Balancing the needs and priorities of multiple stakeholders, including outlet managers, chefs, and internal teams
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to thrive in a fast-paced, high-pressure environment.
📈 Similar Roles Comparison
- Unlike other marketing roles in the hospitality industry, this position focuses exclusively on F&B marketing, requiring a deep understanding of the Dubai dining scene and consumer trends
- This role offers the opportunity to work with multiple restaurant and bar concepts under one roof, providing diverse marketing experiences
- Career progression may involve moving into regional or corporate marketing roles within AccorHotel, or exploring other aspects of hospitality marketing
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions in the hospitality industry.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign to drive footfall and revenue for a signature restaurant
- Managing a press event to launch a new bar concept, including invitations, media outreach, and on-site coordination
- Creating and implementing a social media strategy to increase engagement and brand awareness for a popular brunch venue
ASSUMPTION: Successful candidates will have experience managing marketing projects from start to finish, with a focus on strategy, execution, and results.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Sofitel Dubai the Obelisk?
- What are the key priorities for this role in the first 90 days?
- How does AccorHotel support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth within AccorHotel?
- How does AccorHotel foster a culture of collaboration and innovation among its marketing teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
