🔹 Job Title: Meta (Facebook) Ads Strategist
🔹 Company: Property Leads
🔹 Location: Remote (must work US time zone hours)
🔹 Language Requirement: Fluent in spoken and written English
🔹 Employment Type: Full-Time
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US time zones only)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of Meta Ads and a proven track record in media buying. The ability to work independently and make data-driven decisions is crucial for success in this position.
✅ Strategy & Planning: Develop and execute data-driven Meta Ads strategies aligned with business goals, identify high-converting audience segments, build and iterate campaigns centered around retargeting, reach, and test new bid strategies.
✅ Campaign Execution: Launch and manage existing Meta campaigns, structure ad sets for efficient scaling, coordinate appropriate campaign setups using new and existing pixels, events, and custom iterations, use Meta Business Suite and Ads Manager proficiently for campaign builds, budget allocation, and tracking.
✅ Performance Optimization: Monitor KPIs daily (CPL, CPC, RPL, etc.) and proactively optimize campaigns for scale and profitability, run creative-level and audience-level split tests to improve CPA and reduce ad fatigue, analyze campaign data to identify trends, opportunities, and underperforming assets, implement bid strategy adjustments based on real-time performance.
✅ Creative Collaboration & Testing: Collaborate with copywriters and video editors to script, brief, and test direct-response creative optimized for scroll-stopping performance, interpret creative data signals to guide future iterations, contribute to a rigorous creative testing roadmap and identify winning creatives quickly.
✅ AI & Automation Proficiency: Use AI tools to streamline creative concepting and copy production, have experience with automated rules, scripts, and bulk editing tools for campaign efficiency, stay ahead of Meta’s algorithmic updates and Advantage suite features.
✅ Reporting & Communication: Produce weekly/monthly performance reports and actionable insights using Ads Manager or Google Sheets, communicate findings clearly to internal stakeholders or clients, forecast and project campaign results based on historical data and budget plans.
ASSUMPTION: This role requires a strong understanding of Meta Ads and a proven track record in media buying. The ability to work independently and make data-driven decisions is crucial for success in this position.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in media buying, with a focus on Meta Ads and social media advertising
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree is preferred, equivalent experience and a strong portfolio demonstrating relevant skills may be considered.
Salary Range: $60,000 - $90,000 per year (based on experience and performance)
Benefits:
Working Hours: Full-time (40 hours per week, flexible within US time zones)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's internal equity.
Industry: Real Estate
Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team and opportunities for growth)
Founded: 2022 (Relatively new company, looking for early employees to help shape its future)
Company Description:
Company Specialties:
Company Website: www.propertyleads.com
ASSUMPTION: Property Leads is a growing company in the real estate industry, focusing on providing high-quality leads to investors. They value data-driven strategies and a results-focused culture.
Career Level: Mid-level (2-5 years of experience, with opportunities for growth and advancement)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position, with potential cross-functional collaboration with other teams, such as Sales and Product
Work Arrangement: 100% remote, with a flexible working environment within US time zones
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a mid-level professional to make a significant impact on a growing company in the real estate industry. With a flexible working environment and opportunities for advancement, this position is well-suited for a driven and ambitious individual.
Office Type: 100% remote (no physical office)
Office Location(s): Sheridan, Wyoming (headquarters, but not required for this role)
Geographic Context:
Work Schedule: Full-time (40 hours per week, with flexible hours within US time zones)
ASSUMPTION: This role offers a flexible, remote work environment with the opportunity to work from various locations within US time zones. The company operates in the stable real estate industry, offering long-term career prospects.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Meta Ads, Facebook Ads, Social Media Advertising, Campaign Management, Performance Optimization, Data Analysis, Creative Collaboration, AI Tools, Audience Segmentation, Budget Allocation, Reporting, Communication, Lead Generation
ASSUMPTION: The application process for this role will focus on assessing the candidate's Meta Ads and social media advertising expertise, as well as their data analysis, communication, and collaboration skills. Demonstrating a strong cultural fit and alignment with Property Leads' values will also be crucial for success in this role.
ASSUMPTION: This role requires proficiency in Meta Ads Manager and Business Suite, as well as other tools and technologies used for data analysis and campaign optimization. Familiarity with AI tools and automated rules, scripts, and bulk editing tools is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Property Leads values employees who are autonomous, take ownership of their work, and thrive in an unstructured environment. Candidates who are laser-focused on outcomes, have a bias for action, and possess startup DNA will be well-suited for this role.
ASSUMPTION: While this role offers a flexible, remote work environment, it also comes with its own set of challenges. Candidates should be prepared to manage their time effectively, work with tight deadlines, and adapt to changes and uncertainties in the real estate industry and the company's growth.
ASSUMPTION: This role is unique in its focus on driving high-quality leads through Meta Ads and social media advertising, with a strong emphasis on performance optimization and data analysis. Compared to similar roles in the real estate industry, this position offers a high degree of autonomy and independence, as well as the opportunity to make a significant impact on a growing company.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including data-driven strategy development, campaign optimization, and creative collaboration. Candidates should be prepared to provide specific examples of their own work in these areas during the interview process.
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position. Asking thoughtful and insightful questions demonstrates engagement and enthusiasm for the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.