Facebook Group Marketing Specialist

📌 Core Information

🔹 Job Title: Facebook Group Marketing Specialist

🔹 Company: Pavago

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (EST)

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth and managing Facebook groups
• Developing and implementing content strategies
• Leading and motivating a team of 10+ members
• Building and maintaining strong client relationships
• Scaling the business from $500k ARR to over $1M

ASSUMPTION: This role requires a high level of expertise in organic marketing, content creation, and team leadership to drive business growth.

📋 Key Responsibilities

✅ Organic Growth & Facebook Group Management: Proven experience in growing and managing Facebook groups organically, demonstrating a successful track record in this area. Expertise in Facebook growth hacks, organic content strategies, and managing multiple accounts (20+).

✅ Copywriting: You will be the go-to expert in copywriting, with deep, hands-on experience. You understand exactly what makes a copy effective and impactful.

✅ Content and Creation Strategy: Develop and implement strategic initiatives to grow and optimize our Facebook groups. This includes increasing leads, improving engagement, and expanding into new industries.

✅ Social Media Development: Establish and grow social media accounts from the ground up, turning them into vibrant, top-performing channels with a strong following.

✅ Leading and Overseeing Copy and Content Writing Efforts: Devote the majority of their time to crafting and approving content for clients' Facebook Groups and social media accounts, ensuring it aligns with the client’s vision and mission.

✅ Client Success & Communication: Lead client-facing efforts, ensuring exceptional client satisfaction. Regularly meet with clients to review progress, discuss future strategies, and align on the vision.

✅ KPI Management: Take charge of the team’s KPIs, ensuring that goals are met consistently. Monitor and report on performance metrics, making data-driven decisions to improve results.

✅ Hiring in the Division: Take charge of the recruitment process within the division, overseeing the hiring of new team members.

ASSUMPTION: This role requires a high level of responsibility and autonomy, with a significant impact on the business's growth and success.

🎯 Required Qualifications

Education: Not specified, but relevant experience is essential.

Experience: 5-10 years of experience in organic marketing, Facebook group management, and content creation.

Required Skills:

• Proven experience in organic marketing through community engagement in Facebook Groups
• Technical proficiency in using tools like Notion and Go High Level
• Excellent communication skills in English, with a sound American accent

Preferred Skills:

• Experience working with international businesses
• Familiarity with marketing automation tools

ASSUMPTION: Candidates with a strong background in organic marketing, content creation, and team leadership are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Estimated based on experience level and industry standards)

Benefits:

• Remote work with flexible hours
• Opportunity to work with an international team and client base
• Potential for career growth and business expansion

Working Hours: 40 hours per week, with a focus on EST time zone

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual performance and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Pavago specializes in connecting businesses with international talent to drive local growth.

Company Size: 2-10 employees. Pavago is a small, agile company that offers a high level of autonomy and growth opportunities.

Founded: Pavago was founded with the mission to help businesses harness the best of international expertise without breaking the bank.

Company Description:

• Pavago believes in a borderless future where businesses can access global talent to fuel local growth.
• The company offers affordable, high-quality talent solutions by tapping into international markets.
• Pavago is committed to helping businesses scale operations and diversify their teams.

Company Specialties:

• International recruitment and staffing
• Global talent sourcing
• Affordable, high-quality talent solutions

Company Website: https://pavago.co

ASSUMPTION: Pavago's small size and global focus offer unique opportunities for growth and impact in this role.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position with significant growth potential.

Reporting Structure: The Facebook Group Marketing Specialist will report directly to the client and work closely with the team to achieve business goals.

Work Arrangement: This is a remote, full-time position with a focus on EST time zone hours.

Growth Opportunities:

• Expanding the marketing team and client base
• Developing new marketing strategies and channels
• Potential for career advancement as the business grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business's success.

🌍 Location & Work Environment

Office Type: Remote, with a focus on EST time zone hours.

Office Location(s): Colombia (Remote)

Geographic Context:

• Colombia has a vibrant business environment with a growing focus on technology and innovation.
• The remote work arrangement offers flexibility and the opportunity to work with an international team.
• The EST time zone focus allows for collaboration with clients and team members across North and South America.

Work Schedule: 40 hours per week, with a focus on EST time zone hours

ASSUMPTION: The remote work arrangement and EST time zone focus offer a high degree of flexibility and the opportunity to work with a diverse team.

💼 Interview & Application Insights

Typical Process:

• Initial Phone Call: A brief conversation to understand your experience and suitability for the role.
• Video Interview: A 30-minute call to delve deeper into your professional background and assess your skills.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: A comprehensive discussion with the client to ensure mutual alignment.
• Background Checks: Swift verification of your references and past employment details.

Key Assessment Areas:

• Organic marketing expertise
• Content creation and copywriting skills
• Team leadership and management abilities
• Client communication and relationship-building skills

Application Tips:

• Highlight your relevant experience in organic marketing and content creation.
• Tailor your resume and cover letter to emphasize your skills and accomplishments in the required areas.
• Prepare for the practical assessment by brainstorming creative content ideas and strategies.

ATS Keywords: Organic Marketing, Facebook Group Management, Copywriting, Content Creation, Social Media Development, Client Communication, KPI Management, Team Leadership, Relationship Building, Scaling, Innovation, Project Management, Data Analysis, Marketing Automation, Community Engagement, Content Strategy

ASSUMPTION: The interview process is designed to assess your skills and experience in the required areas, with a focus on practical tasks and real-world scenarios.

🛠️ Tools & Technologies

• Notion: For project management and documentation
• Go High Level: For marketing automation
• Facebook Business Manager: For managing Facebook groups and pages

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Global focus and borderless thinking
• Affordability and high-quality talent solutions
• Commitment to helping businesses grow and succeed

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Results-focused and data-driven

Self-Assessment Questions:

• How do you approach organic marketing strategies for international businesses?
• Can you provide an example of a successful Facebook group growth hack you've implemented?
• How do you balance autonomy and collaboration in a remote work environment?

ASSUMPTION: Candidates who align with Pavago's global focus, commitment to affordable, high-quality talent solutions, and results-driven work style are most likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple Facebook groups and accounts simultaneously
• Balancing client communication and team management responsibilities
• Adapting to the unique needs and preferences of international clients
• Keeping up with the latest trends and best practices in organic marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on organic growth and community engagement through Facebook groups.
• This role offers a unique opportunity to work with an international client base and team, providing exposure to diverse perspectives and cultures.
• Career progression in this role may involve expanding into new marketing channels, sales strategies, or industry verticals.

ASSUMPTION: This role offers a unique blend of organic marketing, content creation, and team leadership responsibilities, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and implementing a content strategy to grow a client's Facebook group from 5,000 to 10,000 members in three months.
• Managing a team of content creators to produce engaging, on-brand content for multiple clients' Facebook groups and social media accounts.
• Conducting a comprehensive audit of a client's social media presence and developing a targeted strategy to improve engagement and drive growth.

ASSUMPTION: These sample projects illustrate the hands-on, strategic nature of the Facebook Group Marketing Specialist role and the impact it can have on client success.

❓ Key Questions to Ask During Interview

• How does Pavago support the growth and development of its marketing team members?
• Can you describe the company's approach to client communication and relationship-building?
• What are the most significant challenges facing the business in the next 12-24 months, and how can this role contribute to addressing them?
• How does Pavago measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for career growth and advancement within the company?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in organic marketing, content creation, and team leadership.
• Prepare for the practical assessment by brainstorming creative content ideas and strategies for growing and managing Facebook groups.
• Follow up with Pavago one week after submitting your application to confirm receipt and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.