📌 Core Information
🔹 Job Title: Facebook Media Buyer
🔹 Company: GROWE
🔹 Location: Anywhere
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, launching, and managing Facebook ad campaigns targeting iGaming audiences
- Optimizing campaign performance to maximize ROMI and player acquisition
- Analyzing campaign data and generating performance reports
- Collaborating with creative and content teams to develop effective ad assets
- Staying updated on Facebook Ads policies and platform updates, especially those affecting iGaming
- Conducting A/B testing to improve ad performance and user engagement
- Monitoring competitors and market trends to identify new opportunities
ASSUMPTION: This role requires a strong understanding of Facebook Ads and the iGaming industry. Previous experience in a similar role or industry is highly preferred.
📋 Key Responsibilities
✅ Plan, launch, and manage Facebook ad campaigns targeting relevant iGaming audiences
✅ Optimize campaign performance to maximize return on marketing investment (ROMI) and player acquisition
✅ Analyze campaign data, generate performance reports, and identify improvement areas
✅ Collaborate with creative and content teams to develop effective ad assets
✅ Stay updated on Facebook Ads policies and platform updates, especially those affecting iGaming
✅ Conduct A/B testing to improve ad performance and user engagement
✅ Monitor competitors and market trends to identify new opportunities
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2+ years of hands-on experience with Facebook Ads
Required Skills:
- Proven experience with Facebook Ads
- Experience in gambling/betting (preferred)
- Ability to work with big advertising budgets
- Experience with marketing tools - Keitaro, Voluum, Meta Ads, WebView Apps, IOS Apps, PWA Apps, AdHearts, AppsFlyer, etc.
- Understanding of basic marketing metrics (CPA, CPM, CPC, CTR, etc.)
Preferred Skills:
- Experience with iGaming industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the iGaming industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (based on experience and industry standards)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for the role's demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, specializing in ERP, Enterprise Software, Technology, SaaS, and Cloud
Company Size: 11-50 employees (Small to Medium-sized Business)
Founded: Not specified
Company Description:
- Growe Global supports organizations to grow by solving business challenges with talent solutions
- Focuses on specialized staffing services, particularly in SAP, Enterprise Applications, SaaS, and Cloud Technology
- Committed to driving innovation and empowering businesses to achieve their goals
Company Specialties:
- ERP
- Enterprise Software
- Technology
- SaaS
- SAP
- Staffing
- Cloud
Company Website: www.growe-global.com
ASSUMPTION: Growe Global is a growing company that values its employees and is committed to helping them succeed.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with potential flexibility for the right candidate
Growth Opportunities:
- Potential career progression into senior marketing roles
- Chance to work with a diverse range of clients and industries
- Opportunities for professional development and skill-building
ASSUMPTION: This role offers opportunities for growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): New York, NY
Geographic Context:
- New York City offers a vibrant and multicultural environment
- Close proximity to various amenities, including restaurants, shops, and cultural attractions
- Easy access to public transportation
Work Schedule: Full-time, with potential flexibility for the right candidate
ASSUMPTION: The work environment at Growe Global is collaborative and supportive, with opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-depth interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Facebook Ads expertise
- Understanding of the iGaming industry
- Analytical and problem-solving skills
- Creativity and strategic thinking
- Communication and presentation skills
Application Tips:
- Highlight relevant experience with Facebook Ads and the iGaming industry
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare examples of successful Facebook ad campaigns you've managed
- Be ready to discuss your understanding of marketing metrics and how you've used them to optimize campaigns
ATS Keywords: Facebook Ads, iGaming, ROMI, player acquisition, campaign management, data analysis, A/B testing, competitor monitoring
ASSUMPTION: The interview process at Growe Global is designed to assess the candidate's skills and qualifications for the role, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Keitaro
- Voluum
- Meta Ads
- WebView Apps
- IOS Apps
- PWA Apps
- AdHearts
- AppsFlyer
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Growe Together: Our team is our main asset. We work together and support each other to achieve our common goals
- Drive Results Over Process: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success
- Be Ready for Change: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy supporting your team members?
- Are you comfortable setting and working towards ambitious goals, even in the face of uncertainty?
- Do you embrace change and view challenges as opportunities for growth?
ASSUMPTION: Candidates who align with Growe Global's core values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing large advertising budgets requires strong financial responsibility
- Keeping up with the fast-paced and ever-changing iGaming industry can be challenging
- Working with cross-functional teams may require strong communication and collaboration skills
- Adapting to Growe Global's dynamic work environment may take time
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This role is similar to a Facebook Ads Specialist or Social Media Marketing Manager, but with a focus on the iGaming industry
- Unlike other marketing roles, this position requires a strong understanding of Facebook Ads and the iGaming industry
- Career progression in this role could lead to senior marketing positions within Growe Global or the iGaming industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the marketing field.
📝 Sample Projects
- Developing and executing a Facebook ad campaign to acquire new players for an iGaming client
- Analyzing campaign performance data to optimize ROMI and player acquisition
- Collaborating with creative and content teams to develop effective ad assets for a new campaign
ASSUMPTION: These projects are representative of the day-to-day tasks and responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the biggest challenges facing the iGaming industry, and how does this role address them?
- How does Growe Global support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that apply to this role?
- How does Growe Global measure the success of its marketing campaigns, and how will this role contribute to that?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team you'll be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Facebook Ads and the iGaming industry
- Prepare examples of successful Facebook ad campaigns you've managed and be ready to discuss your approach to campaign optimization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
