Fachkraft für Marketing und Öffentlichkeitsarbeit (m/w/d)

📌 Core Information

🔹 Job Title: Fachkraft für Marketing und Öffentlichkeitsarbeit (m/w/d)

🔹 Company: MY Humancapital GmbH

🔹 Location: Unterschleißheim, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing internal and external communications to inform and maintain the company's image
• Planning and implementing communication measures across various channels
• Developing and executing social media strategies
• Contributing to campaign development for events and location marketing
• Coordinating with media representatives and attending press events

ASSUMPTION: This role requires a strong understanding of marketing and communication strategies, as well as experience in public relations to effectively manage various communication channels and maintain a positive image for the company.

📋 Key Responsibilities

✅ Manage internal and external communications to maintain and enhance the company's image

✅ Plan and implement communication measures across various channels, including websites, social media, local press, and print media

✅ Develop and execute social media strategies to effectively reach target audiences

✅ Contribute to campaign development for events and location marketing

✅ Coordinate with media representatives and attend press events to ensure accurate representation of the company

ASSUMPTION: Successful candidates will have experience in managing communications, developing strategies, and coordinating with external parties to ensure consistent and positive messaging.

🎯 Required Qualifications

Education: Degree or training in Marketing, Public Relations, Communication Sciences, or a related field

Experience: 2-5 years of experience in marketing, public relations, or a related field

Required Skills:

• Excellent communication skills in German
• Strong text security and a good sense for target audience communication
• Experience with CMS systems and digital communication channels
• Ability to quickly learn new IT and administration systems

Preferred Skills:

• Experience in public relations
• Familiarity with the local media landscape

ASSUMPTION: Candidates with a background in marketing, public relations, or a related field, along with strong communication skills and experience in managing communications, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Crisis-safe and future-proof work environment
• Personal development and training opportunities
• Positive work culture with a focus on teamwork and mutual respect

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for marketing and public relations professionals with 2-5 years of experience in the Munich area.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2017

Company Description:

• Specializes in personnel recruitment in the Munich area
• Offers experience in temporary staffing, personnel leasing, and HR consulting
• Focuses on providing a positive candidate experience and talent management

Company Specialties:

• Personnel recruitment
• Temporary staffing
• HR consulting
• Social recruiting
• Performance recruiting
• Headhunting
• Master vendor services
• Career coaching
• Active sourcing
• Talent management

Company Website: http://www.my-humancapital.de

ASSUMPTION: MY Humancapital GmbH is a small to medium-sized enterprise focused on providing recruitment services to companies in the Munich area. They prioritize a positive work culture and offer opportunities for personal development.

📊 Role Analysis

Career Level: Mid-level marketing and communications professional

Reporting Structure: This role reports directly to the hiring manager, Anna-Maria Holz

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential for career advancement within the company
• Opportunities to develop skills in marketing, public relations, and communication strategies
• Chance to work on high-visibility campaigns and events

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on high-visibility campaigns and events.

🌍 Location & Work Environment

Office Type: On-site, with a focus on teamwork and collaboration

Office Location(s): Arnulfstraße 37, 80636 München, München, Bayern, DE

Geographic Context:

• Munich, Germany
• Strong local media presence
• Access to public transportation and nearby amenities

Work Schedule: Standard full-time work hours, with flexibility for event attendance and coordination

ASSUMPTION: The office environment is collaborative and focused on teamwork, with opportunities for professional development and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• In-depth interview with the hiring manager, Anna-Maria Holz
• Potential follow-up interviews or assessments

Key Assessment Areas:

• Communication skills and ability to manage various communication channels
• Experience in public relations and campaign development
• Familiarity with the local media landscape
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in marketing, public relations, or a related field
• Demonstrate strong communication skills and a good sense for target audience communication
• Showcase any experience working with CMS systems and digital communication channels
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Marketing, Public Relations, Communication, Social Media, Campaign Management, Press Relations, Content Management Systems, Target Audience Communication

ASSUMPTION: The application process will focus on assessing communication skills, relevant experience, and cultural fit. Applicants should tailor their materials to highlight their qualifications for the role and company.

🛠️ Tools & Technologies

• CMS systems (e.g., WordPress, Drupal, Joomla)
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Design and graphics software (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Successful candidates will have experience with CMS systems, social media platforms, and design and graphics software, as well as the ability to quickly learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Positive work culture with a focus on teamwork and mutual respect
• Commitment to providing a crisis-safe and future-proof work environment
• Focus on personal development and training opportunities

Work Style:

• Collaborative and team-oriented
• Focus on maintaining a positive company image
• Adaptability and quick learning of new systems and tools

Self-Assessment Questions:

• Do you have strong communication skills and a good sense for target audience communication?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have experience managing communications and developing strategies for various channels?

ASSUMPTION: Successful candidates will demonstrate strong communication skills, a good sense for target audience communication, and a collaborative work style that aligns with the company's values.

⚠️ Potential Challenges

• Managing multiple communication channels and ensuring consistent messaging
• Adapting to new IT and administration systems quickly
• Balancing event attendance and coordination with standard work hours
• Navigating the local media landscape and building relationships with media representatives

ASSUMPTION: Successful candidates will be able to manage multiple communication channels, adapt to new systems quickly, and balance event attendance with standard work hours. They will also be able to navigate the local media landscape and build relationships with media representatives.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on managing internal and external communications for a staffing and recruiting company
• Industry-specific context: The role requires an understanding of the local media landscape and the ability to coordinate with media representatives
• Career path comparison: This role offers opportunities for professional growth and development within the company, as well as the chance to work on high-visibility campaigns and events

ASSUMPTION: This role is unique in its focus on managing communications for a staffing and recruiting company, requiring an understanding of the local media landscape and the ability to coordinate with media representatives. It offers opportunities for professional growth and development within the company.

📝 Sample Projects

• Developing and executing a social media strategy to increase brand awareness and engagement
• Managing a high-visibility event, including coordination with media representatives and press attendance
• Creating and distributing press releases to maintain a positive company image

ASSUMPTION: Successful candidates will have experience with similar projects, demonstrating their ability to manage communications, develop strategies, and coordinate with external parties.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What is the company's approach to maintaining a positive work culture and fostering teamwork?
• What opportunities are there for growth and advancement within the company?
• How does the company ensure a crisis-safe and future-proof work environment?

ASSUMPTION: Asking these questions will help applicants better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.