📌 Core Information
🔹 Job Title: Fachspezialist:in Online-Marketing & Social-Media
🔹 Company: Post | PostFinance | PostAuto
🔹 Location: Bern, Zürich und Homeoffice, CH
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Homeoffice)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing online and social media campaigns across various channels
- Developing content and strategies for different digital channels
- Engaging with communities on social media and deriving valuable insights
- Collaborating cross-functionally in project teams to create digital campaign strategies
ASSUMPTION: This role requires a strong mix of creative and analytical skills, with a focus on performance marketing and community engagement.
📋 Key Responsibilities
✅ Plan and execute online and social media campaigns across various channels, focusing on target audiences, content, impact, KPIs, and budget
✅ Develop content and strategies for different digital channels, tailored to specific target groups
✅ Engage with communities on social media, identify critical topics, and derive valuable insights for content and strategy
✅ Collaborate cross-functionally in project teams to create digital campaign strategies that are creative, goal-oriented, and effective
✅ Work closely with internal specialists in audiovisual production, graphics, and translation to ensure seamless integration of content, formats, and media
ASSUMPTION: The role may require occasional travel between Bern and Zürich offices, with the option to work from home.
🎯 Required Qualifications
Education: Higher education in marketing, online communication, or social media
Experience: 5-10 years of experience in corporate or marketing communication
Required Skills:
- Expertise in online marketing and social media
- Strong analytical and conceptual thinking skills
- Excellent redaktional skills for precise, target-group-oriented, and linguistically secure content creation
- Fluency in German and good knowledge of a second language
- Proficiency in SEA, campaign management, pixel tracking, retargeting, and performance KPIs
Preferred Skills:
- Knowledge of marketing automation tools
- Experience in community management
- Familiarity with storyboarding, caption writing, and video ideation
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage.
💰 Compensation & Benefits
Salary Range: CHF 90,000 - 120,000 per year (Estimated based on industry standards for this role and experience level)
Benefits:
- Attractive benefits package
- Flexible work arrangements
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Large (1,001-5,000 employees)
Founded: 1868 (as a public company)
Company Description:
- PostFinance Ltd is one of Switzerland’s leading retail financial institutions
- Diversified, innovation-driven financial service provider
- Focuses on driving the digitization of the Swiss financial sector forward
Company Specialties:
- Retail banking
- Payment services
- Financial technology (Fintech)
Company Website: http://www.postfinance.ch
ASSUMPTION: PostFinance is a large, established company with a strong focus on innovation and digital transformation.
📊 Role Analysis
Career Level: Mid-level to senior specialist role
Reporting Structure: Reports to the Co-Leadership of Creation
Work Arrangement: Hybrid (On-site & Homeoffice) with occasional travel between Bern and Zürich offices
Growth Opportunities:
- Potential career progression to a leadership or management role within the marketing department
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a large, innovative financial institution
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Bern and Zürich
Office Location(s): Mingerstrasse 20, Bern, 3030, CH
Geographic Context:
- Bern: The capital city of Switzerland, known for its UNESCO World Heritage Old Town and vibrant cultural scene
- Zürich: The largest city in Switzerland, offering a high quality of life, diverse cultural attractions, and a thriving financial hub
Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including the option to work from home
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Marketing and social media expertise
- Analytical and conceptual thinking skills
- Redaktional skills and language proficiency
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work, such as successful online marketing campaigns or social media content you've created
- Research PostFinance and be ready to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Online Marketing, Social Media, Performance Marketing, Marketing Automation, Campaign Management, Analytical Thinking, Community Engagement, Cross-Functional Collaboration, Digital Strategy, Budget Management, KPI Tracking, Creative Thinking, Storyboarding, Caption Writing, Video Ideation
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Agility
- Responsibility
Work Style:
- Creative and strategic thinking
- Strong analytical skills
- Excellent communication and collaboration skills
- Ability to work independently and in a team environment
- Adaptability and flexibility
Self-Assessment Questions:
- How do your creative and analytical skills align with the company's values and the requirements of this role?
- How do you approach working collaboratively in a cross-functional team environment?
- How do you stay up-to-date with the latest trends and best practices in online marketing and social media?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously
- Keeping up with the fast-paced nature of the digital marketing landscape
- Balancing on-site and remote work effectively
- Occasional travel between Bern and Zürich offices
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective time management.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Social Media Manager position, but with a stronger focus on performance marketing and community engagement
- In comparison to other marketing roles, this position requires a unique blend of creative and analytical skills
- Career progression may include opportunities to lead teams or manage larger marketing campaigns
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the marketing department.
📝 Sample Projects
- Developing and executing a targeted online marketing campaign to increase brand awareness among a specific demographic
- Creating engaging social media content that resonates with diverse audiences and drives user engagement
- Analyzing campaign performance data to optimize strategies and improve future results
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments within the company?
- What are the most important qualities and skills for success in this role?
- How does PostFinance support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work, such as successful online marketing campaigns or social media content you've created
- Research PostFinance and be ready to discuss how your skills and experiences align with the company's mission and values
- Follow up with the hiring manager, Sarah Belgacem, one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
