📌 Core Information
🔹 Job Title: Fashion Marketing Manager
🔹 Company: CHANEL
🔹 Location: Panama City, Panamá, Panama
🔹 Job Type: Full-time
🔹 Category: Retail Luxury Goods and Jewelry
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing a client development strategy for the market
- Building a clientelling community and engaging the local team
- Designing client engagement journeys and events
- Managing budgets and presenting results
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work collaboratively with various teams.
📋 Key Responsibilities
✅ Develop and implement a client development strategy for the market
✅ Build and manage a clientelling community within the market
✅ Design client engagement journeys and touchpoints
✅ Support the boutique team in client services and gifting strategy
✅ Collaborate with other departments to create 360° plans for clients
✅ Manage and monitor the market's A&P budget
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on implementation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Business, Sales, or a related field
Experience: 5+ years of experience in Marketing, Retail, or a related field
Required Skills:
- Fluency in English and Spanish
- Proficient in Microsoft Excel
- Strong communication and organizational skills
- Creativity and problem-solving capabilities
- Technology savvy and digital trend awareness
Preferred Skills:
- Experience in luxury retail or fashion
- Knowledge of CRM and digital tools
ASSUMPTION: Candidates with experience in luxury retail or fashion, and proficiency in CRM and digital tools, will have an advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $60,000 - $80,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for a Marketing Manager role in the luxury retail sector in Panama.
Benefits:
- Competitive benefits package
- Opportunities for growth and development
- Dynamic and stable working environment
Working Hours: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: CHANEL operates in the luxury retail goods and jewelry industry, focusing on high-end creations and exceptional craftsmanship.
Company Size: CHANEL is a large company with over 10,000 employees worldwide, offering a unique working environment with opportunities for growth and development.
Founded: CHANEL was founded by Gabrielle Chanel in 1910 and has since grown into a global leader in luxury products.
Company Description:
- CHANEL is dedicated to creating, manufacturing, and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewelry, and Watches.
- The company promotes arts, culture, and creativity, investing significantly in key areas such as research & development, sustainability, and innovation.
- CHANEL fosters a collaborative and inclusive work environment, offering competitive rewards and initiatives to support employee wellbeing, learning, and development.
Company Specialties:
- Luxury Retail
- Fashion and Accessories
- Fragrances and Beauty
- Jewelry and Watches
Company Website: http://www.chanel.com
ASSUMPTION: CHANEL's commitment to luxury, craftsmanship, and innovation creates a unique and challenging work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and development within the company.
Reporting Structure: The Fashion Marketing Manager reports directly to the Head of Fashion and works closely with the Swiss Marketing team and local boutique teams.
Work Arrangement: This role is on-site, with standard business hours and the possibility of occasional overtime during events or campaigns.
Growth Opportunities:
- Potential growth opportunities inside a global leading fashion brand
- The chance to work with a diverse local team and receive support from regional/global offices
ASSUMPTION: CHANEL's global presence and commitment to employee development create opportunities for career growth and advancement.
🌍 Location & Work Environment
Office Type: CHANEL's office in Panama City is a modern and professional workspace, reflecting the company's commitment to luxury and elegance.
Office Location(s): Panama City, Panamá, Panama
Geographic Context:
- Panama City is a vibrant and multicultural city, offering a mix of urban and natural environments
- The city is known for its rich history, diverse culture, and beautiful landscapes
- Panama City has a tropical climate, with warm temperatures and high humidity year-round
Work Schedule: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM) and the possibility of occasional overtime during events or campaigns
ASSUMPTION: The dynamic and multicultural environment of Panama City offers unique opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Communication and presentation skills
- Strategic thinking and problem-solving
- Cultural fit and alignment with CHANEL's values
- Technical skills in marketing, CRM, and digital tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing strategies, event planning, and client engagement initiatives
- Research CHANEL's brand, values, and culture to demonstrate your fit and enthusiasm for the company
ATS Keywords: Marketing, Client Engagement, Data Analysis, Event Planning, Communication, Teamwork, Client Intelligence, Budget Management, CRM Tools, Digital Tools, Problem Solving, Organization, Prioritization, People Management, Creativity, Sales Strategy
ASSUMPTION: CHANEL's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Microsoft Excel
- CRM software (e.g., Salesforce, Zoho CRM)
- Digital marketing tools (e.g., Google Analytics, social media platforms)
- Event planning and management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies used may vary depending on the market and the candidate's role within the organization.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship and attention to detail
- Innovation and creativity
- Collaboration and teamwork
- Respect for diversity and inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a passion for luxury fashion and a strong commitment to exceptional craftsmanship?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
- Do you thrive in collaborative and team-oriented settings, with a strong emphasis on teamwork and communication?
ASSUMPTION: CHANEL's commitment to luxury, craftsmanship, and innovation creates a unique and challenging work environment that requires a specific set of skills and cultural fit.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require adaptability and flexibility
- The need to manage multiple projects and stakeholders simultaneously may present organizational challenges
- The competitive nature of the luxury retail industry may require continuous innovation and adaptation
- The need to balance global brand standards with local market needs and preferences may present strategic challenges
ASSUMPTION: The unique nature of CHANEL's brand and the luxury retail industry presents both opportunities and challenges for employees.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on client development and engagement within the luxury retail sector
- The role requires a strong understanding of luxury branding, clienteling, and event planning
- Career progression in this role may lead to senior marketing or management positions within the luxury retail industry
ASSUMPTION: The unique nature of CHANEL's brand and the luxury retail industry requires a specific set of skills and experiences for successful candidates.
📝 Sample Projects
- Developing and implementing a client engagement strategy for a new product launch
- Planning and executing a luxury fashion event, including vendor management, logistics, and client relations
- Analyzing client data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the market, the brand, and the candidate's unique skills and experiences.
❓ Key Questions to Ask During Interview
- How does this role contribute to CHANEL's overall marketing strategy and brand image?
- What are the key priorities for this role in the first 90 days?
- How does CHANEL support the professional development and growth of its employees?
- What are the key challenges facing the luxury retail industry, and how does CHANEL differentiate itself in this competitive market?
- How does CHANEL foster a culture of collaboration and teamwork across its global organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to CHANEL's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing strategies, event planning, and client engagement initiatives
- Research CHANEL's brand, values, and culture to demonstrate your fit and enthusiasm for the company
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
