Fashion PR Lead

📌 Core Information

🔹 Job Title: Fashion PR Lead

🔹 Company: H&M Group

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Fashion & Retail

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Fashion PR strategy and tactics to enhance H&M brand and fashion perception
• Building and maintaining relationships with key media, influencers, celebrities, and opinion leaders
• Driving execution of activity plans to strengthen the H&M brand and fashion perception
• Collaborating with the Fashion PR & Showroom team to maximize results and achieve sales market objectives

ASSUMPTION: This role requires a strong brand focus, insight-driven approach, and proven ability to drive results in a competitive landscape.

📋 Key Responsibilities

✅ Set the sales market Fashion PR strategy and tactics, aligning beliefs together with the PR & Communications Manager

✅ Drive execution of activity plans to strengthen the H&M brand and fashion perception, both short- and long-term

✅ Develop and build a network of H&M Ambassadors on a sales market level through maintaining and building a strong local relationship with media, influencers, celebrities, and opinion leaders

✅ Create and drive SEO PR campaigns and reclaim link strategy

✅ Ensure close collaboration with the Fashion PR & Showroom team to maximize results and achieve sales market objectives

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, or Business

Experience: 5-10 years of experience in fashion PR, with a proven track record of driving results and optimizing PR plans to local needs in a competitive landscape

Required Skills:

• Excellent communication skills, including fluent written and spoken English
• Strategic and analytical mindset with strong planning and prioritizing skills
• Proven ability to build and maintain relationships with key stakeholders
• Experience working with fashion stakeholders and positioning brands within fashion while maintaining a customer-focused communication

Preferred Skills:

• Knowledge in other languages besides English

ASSUMPTION: Candidates with a strong background in fashion PR and a customer-centric approach will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level PR role in Bangalore)

Benefits:

• Staff discount card usable on all H&M Group brands in stores and online
• Inclusion in the H&M Incentive Program (HIP)
• Additional competitive perks and benefits based on local market offerings

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Fashion & Retail

Company Size: 1,001-5,000 employees

Founded: 1947 (as Hennes), 1968 (as H&M)

Company Description:

• H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
• Operates in 75 geographical markets with 4,801 stores under various company brands
• Employs over 107,000 full-time equivalent positions worldwide

Company Specialties:

• Fast-fashion retail
• Global brand management
• Sustainable fashion initiatives

Company Website: hmgroup.com

ASSUMPTION: H&M Group is a well-established fashion retailer with a strong global presence and a commitment to sustainability.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports to Roma Lakhani, PR & Communications Manager for India

Work Arrangement: On-site, based at the Bangalore office

Growth Opportunities:

• Potential to grow within the Fashion PR & Showroom team or explore other opportunities within the H&M Group
• possibility to work on global campaigns and collaborate with international teams

ASSUMPTION: This role offers opportunities for professional growth and development within the H&M Group.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
• The office is located in a bustling business district with easy access to public transportation
• The city offers a mix of traditional and modern amenities, with numerous restaurants, shopping centers, and entertainment options

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Bangalore offers a dynamic work environment with a mix of cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with H&M Group values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past PR campaigns and their outcomes
• Research H&M Group's brand and values to demonstrate your understanding and enthusiasm for the company

ATS Keywords: Fashion PR, Marketing, Communication, Brand Management, Stakeholder Relations, PR Strategy, PR Tactics, Media Relations, Influencer Engagement, SEO, Content Creation

ASSUMPTION: The application process for this role may involve multiple stages and assessments to evaluate the candidate's fit for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• PR and social media monitoring tools (e.g., Mention, Brand24, Hootsuite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the organization.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Passion for fashion
• Creativity and innovation
• Collaboration and teamwork
• Sustainability and responsibility

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Results-driven and goal-oriented
• Adaptability and flexibility

Self-Assessment Questions:

• How do you align with H&M Group's customer-centric approach to fashion PR?
• Can you provide an example of a successful PR campaign you've executed, and how it demonstrated your creativity and innovation?
• How do you approach building and maintaining relationships with key stakeholders in a fast-paced environment?

ASSUMPTION: Candidates who demonstrate a strong understanding of H&M Group's values and a compatible work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced environment
• Adapting to changes in the fashion industry and market trends
• Balancing global and local PR strategies and tactics
• Working with tight deadlines and competing priorities

ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other PR roles, this position focuses specifically on fashion PR and showroom development
• This role requires a strong understanding of the fashion industry and its trends
• Career progression may involve moving into a global or regional PR role within the H&M Group

ASSUMPTION: This role is unique within the H&M Group and offers a specialized focus on fashion PR and showroom development.

📝 Sample Projects

• Developing and executing a PR campaign to launch a new fashion collection
• Managing a crisis communication situation related to a fashion brand
• Creating and implementing a social media influencer strategy to drive brand awareness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Fashion PR Lead role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall success of the H&M Group's fashion perception and brand strength?
• Can you describe the team structure and dynamics within the Fashion PR & Showroom team?
• How does H&M Group support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of this role?
• How does this role collaborate with other departments and teams within the H&M Group?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the H&M Group career page
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past PR campaigns and their outcomes
• Research H&M Group's brand and values to demonstrate your understanding and enthusiasm for the company
• Follow up on your application status one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.