Fashion PR Lead

📌 Core Information

🔹 Job Title: Fashion PR Lead

🔹 Company: H&M Group

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Fashion & Retail

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Fashion PR strategy and tactics to enhance H&M brand and fashion perception
• Building and maintaining relationships with media, influencers, celebrities, and opinion leaders
• Driving execution of activity plans and creating results to strengthen the H&M brand
• Collaborating with the Fashion PR & Showroom team to maximize results and achieve sales market objectives

ASSUMPTION: This role requires a strong brand focus, strategic mindset, and proven ability to drive results in a competitive landscape.

📋 Key Responsibilities

✅ Setting the sales market Fashion PR strategy and tactics, aligning beliefs together with the PR & Communications Manager

✅ Driving execution of activity plans and creating results by ensuring sales market objectives to strengthen the H&M brand and fashion perception, both short- and long-term

✅ Developing and building a network of H&M Ambassadors on a sales market level through maintaining and building a strong local relationship with media, influencers, celebrities & opinion leaders to proactively get earned product placements and present latest collection and news connected to the planned influencer activations together with the Fashion PR & Showroom team

✅ Being responsible for fashion press releases and content, driving SEO PR campaigns and reclaim link strategy

✅ Ensuring close collaboration with the Fashion PR & Showroom team to maximize results and achieve sales market objectives

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and relationship-building skills.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, Business, or a related field

Experience: 4+ years of relevant experience in fashion PR, with a proven track record of driving results in a competitive landscape

Required Skills:

• Strong experience working with fashion stakeholders, positioning brands within fashion while maintaining a customer-focused communication
• Excellent communication skills, including fluent written and spoken English. Knowledge in other languages is meriting
• Strategic and analytical mindset with strong planning and prioritizing skills

Preferred Skills:

• Experience working with global fashion brands
• Knowledge of the Indian fashion industry and media landscape

ASSUMPTION: Candidates with a strong background in fashion PR and a proven ability to drive results in a competitive landscape are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level PR role in Bangalore)

Benefits:

• Staff Discount Card
• H&M Incentive Program (HIP)
• Development Opportunities

Working Hours: Full-time (40 hours/week), with flexible hours based on project demands

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level PR role in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Fashion & Retail

Company Size: 1,001-5,000 employees (Globally)

Founded: 1947 (as Hennes; merged with Mauritz in 1968)

Company Description:

• H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
• Operates in 75 geographical markets with 4,801 stores under various company brands
• Employs 107,375 full-time equivalent positions globally

Company Specialties:

• Fast-fashion retail
• Global brand management
• Sustainable fashion initiatives

Company Website: hmgroup.com

ASSUMPTION: H&M Group is a well-established fashion retailer with a strong global presence and a commitment to sustainability.

📊 Role Analysis

Career Level: Mid-level (Managerial)

Reporting Structure: Reports to the PR & Communications Manager for India

Work Arrangement: On-site, based at the Bangalore office

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the PR & Communications team
• Opportunities to work on global campaigns and collaborate with international teams
• Possibility to transition into a more senior role within the organization

ASSUMPTION: This role offers opportunities for professional growth and development within the H&M Group.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the largest city in South India
• Known for its vibrant tech industry and cosmopolitan culture
• Offers a mix of traditional Indian and modern urban living

Work Schedule: Full-time (40 hours/week), with flexible hours based on project demands

ASSUMPTION: Bangalore offers a dynamic and multicultural work environment, with a strong fashion industry and a thriving tech scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and planning
• Understanding of the fashion industry and media landscape
• Cultural fit and alignment with H&M Group values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful PR campaigns and initiatives you've led or contributed to
• Research H&M Group and the Indian fashion industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Fashion PR, Communication, Marketing, Business, Relationship Building, Strategic Planning, Analytical Skills, SEO, Content Creation, Media Relations, Influencer Engagement, Brand Positioning, Customer Focus, Tactics Execution, Results Driven

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• PR and communication software (e.g., Muck Rack, Agility PR Solutions)
• Social media platforms (e.g., Instagram, Facebook, Twitter)

ASSUMPTION: Familiarity with industry-standard PR and communication tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Caring for customers
• Caring for colleagues
• Caring for the environment

Work Style:

• Collaborative and cross-functional
• Results-driven and focused on achieving objectives
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate care for customers in your PR strategies and tactics?
• How have you built and maintained effective relationships with key media, influencers, and opinion leaders in previous roles?
• How do you stay organized and prioritize your work when managing multiple projects and deadlines?

ASSUMPTION: Candidates who align with H&M Group's values and demonstrate a strong work ethic and commitment to results are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Building and maintaining relationships with key media, influencers, and opinion leaders in a competitive landscape
• Adapting to changes in the fashion industry and media landscape
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: This role may present challenges related to time management, relationship building, adaptability, and cross-functional collaboration.

📈 Similar Roles Comparison

• Unlike other PR roles, this position focuses specifically on fashion PR and showroom development
• Requires a strong understanding of the fashion industry and media landscape, as well as experience working with fashion stakeholders
• Offers opportunities for professional growth and development within the H&M Group

ASSUMPTION: This role is unique in its focus on fashion PR and showroom development, and candidates should highlight their relevant experience and skills in their application materials.

📝 Sample Projects

• Developing and executing a PR campaign to launch a new fashion collection
• Building and maintaining relationships with key media, influencers, and opinion leaders to secure earned product placements
• Creating and distributing fashion press releases and content to drive SEO PR campaigns and reclaim link strategy

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall PR and communications strategy for H&M Group in India?
• What are the key priorities for this role in the first 90 days?
• How does the Fashion PR & Showroom team collaborate with other departments and stakeholders within the organization?
• What opportunities are there for professional growth and development within the H&M Group?
• How does H&M Group support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful PR campaigns and initiatives you've led or contributed to
• Research H&M Group and the Indian fashion industry to demonstrate your knowledge and enthusiasm
• Follow up on your application status one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.