FBS - Marketing Analyst II

📌 Core Information

🔹 Job Title: Marketing Analyst II

🔹 Company: Capgemini

🔹 Location: Brazil (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing business segment, function, and process knowledge
• Implementing advanced analytics solutions to improve profitable growth
• Collaborating with cross-functional teams to drive strategic business problems
• Supporting business objectives through data-driven insights and solutions

ASSUMPTION: This role requires a strong analytical mindset and a solid understanding of business research and analytics. Familiarity with the insurance industry is a plus but not required.

📋 Key Responsibilities

✅ Develop business segment, function, and process knowledge to drive advanced analytics solutions

✅ Collaborate with cross-functional teams to implement user-centered, advanced analytical solutions to strategic business problems

✅ Execute project plans or agile user stories on time and effectively communicate status to key stakeholders

✅ Support business objectives for acquisition, retention, cross-selling, profitability, and agency development through advanced analytics projects

✅ Research market and competitive intelligence to drive strategy and identify opportunities for innovation and advanced analytical solutions

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and project management. Strong communication skills are essential to collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, Mathematics, Economics, or a related field

Experience: Minimum 2 years of experience in business research, analytics, or a related field

Required Skills:

• Analytical detail-oriented
• Entry-level proficiency in forecasting, financial modeling, statistical analysis, and management reporting
• Proficient in Excel, SQL, and Power BI (regarding data & building reports)

Preferred Skills:

• Familiarity with the P&C insurance industry
• Experience with agile methodologies
• Fluency in additional languages

ASSUMPTION: While a background in the insurance industry is not required, it may provide a competitive advantage. Familiarity with agile methodologies is beneficial but not essential, as the role involves both project-based and agile work.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position in Brazil is R$60,000 - R$90,000 per year. This range is inclusive of a competitive salary, performance-based bonuses, and comprehensive benefits package.

Benefits:

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Working Hours: Full-time (40 hours per week) with flexible work arrangements, including remote work options.

ASSUMPTION: The salary range provided is an estimate based on market data and the role's requirements. Actual compensation may vary based on individual qualifications, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. It operates in the IT Services and IT Consulting industry.

Company Size: Capgemini is a large organization with over 300,000 employees worldwide. This size offers opportunities for career growth and diverse project exposure.

Founded: Capgemini was founded in 1967 and has since grown into a globally renowned group with a strong heritage in technology and business transformation.

Company Description:

• Capgemini is a responsible and diverse organization guided by its purpose of unleashing human energy through technology for an inclusive and sustainable future.
• The Group is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast-evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering, and platforms.
• Capgemini reported global revenues of €22.1 billion in 2024.

Company Specialties:

• Outsourcing
• Process Consulting
• Package-Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• and Generative AI

Company Website: www.capgemini.com

ASSUMPTION: Capgemini's large size and diverse portfolio of services provide ample opportunities for career growth and skill development within the organization.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in business research, analytics, or a related field.

Reporting Structure: The Marketing Analyst II will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This role is remote-friendly, offering flexible work arrangements and the opportunity to work from home or in a hybrid environment.

Growth Opportunities:

• Progression to a Marketing Analyst III or similar role with increased responsibilities and leadership opportunities
• Expansion into related fields, such as market research, data science, or business intelligence
• Cross-functional collaboration and exposure to various aspects of the business, fostering well-rounded professional development

ASSUMPTION: This role offers strong potential for career growth within Capgemini, given the organization's size and diverse service offerings.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or in a hybrid environment

Office Location(s): Brazil (with the option to work remotely)

Geographic Context:

• Brazil is the largest country in South America, offering a diverse cultural landscape and a vibrant business environment
• The remote work arrangement allows for flexibility in living and working arrangements
• Capgemini's global presence provides opportunities for international collaboration and exposure

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options

ASSUMPTION: The remote-friendly work environment offers applicants the flexibility to balance their personal and professional lives while working for a global organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., data analysis challenge)
• Behavioral and cultural fit interview
• Final interview with the hiring manager

Key Assessment Areas:

• Analytical and problem-solving skills
• Data visualization and communication abilities
• Cultural fit and alignment with Capgemini's values
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant experience and skills in your resume, emphasizing data-driven results and achievements
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Capgemini's culture
• Prepare for the technical assessment by brushing up on your Excel, SQL, and Power BI skills and practicing data analysis exercises

ATS Keywords: Marketing Analyst, Business Research, Analytics, Advanced Analytics, Strategic Business Problems, Data-Driven Insights, P&C Insurance, Excel, SQL, Power BI

ASSUMPTION: The application process for this role is likely to be competitive, given Capgemini's reputation and the role's attractive compensation and benefits package. Applicants should focus on demonstrating their analytical skills and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Excel
• SQL
• Power BI
• Additional tools may be required based on specific projects or client needs

ASSUMPTION: While proficiency in Excel, SQL, and Power BI is required, the specific tools and technologies used may vary depending on the projects and clients the Marketing Analyst II works with.

👔 Cultural Fit Considerations

Company Values:

• Honesty
• Boldness
• Trust
• Freedom
• Client Value Creation
• Integrity

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Data-driven and analytical
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you adaptable and open to change, particularly in a fast-paced, dynamic work environment?
• Do you possess strong analytical skills and a data-driven mindset?
• Are you results-focused and accountable, with a proven track record of delivering high-quality work?

ASSUMPTION: Capgemini's culture emphasizes collaboration, adaptability, and a strong work ethic. Applicants should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic work environment
• Adapting to new tools, technologies, and processes as the role evolves
• Collaborating effectively with cross-functional teams, including remote colleagues
• Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: The Marketing Analyst II role presents unique challenges, including managing multiple priorities, adapting to change, and collaborating effectively within a large, global organization. Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position offers a competitive salary and benefits package, as well as opportunities for career growth within a large, global organization
• In the insurance industry, this role is unique in its focus on advanced analytics and strategic business problems, requiring a strong analytical mindset and data-driven approach
• Career progression in this role may lead to opportunities in related fields, such as market research, data science, or business intelligence, providing a clear path for professional development

ASSUMPTION: Applicants should consider the unique aspects of this role within the broader context of the marketing analyst profession and the insurance industry to make an informed decision about their career prospects.

📝 Sample Projects

• Developing a predictive model to forecast customer churn and identify retention strategies
• Analyzing market trends and competitive intelligence to inform strategic business decisions
• Creating data visualizations and dashboards to communicate insights and drive data-driven decision-making

ASSUMPTION: The Marketing Analyst II role involves a mix of strategic analysis, data-driven insights, and effective communication. Applicants should be prepared to demonstrate their ability to tackle diverse projects and deliver meaningful results.

❓ Key Questions to Ask During Interview

• Can you describe the typical projects and priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams within the organization, and what opportunities exist for cross-functional learning and growth?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Capgemini support the professional development and career growth of its employees in this role?
• What are the most significant challenges facing the marketing department or the organization as a whole, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should use the interview process to gather insights into the role's day-to-day responsibilities, collaboration opportunities, performance metrics, and career growth prospects within Capgemini.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Capgemini careers portal
• Tailor your resume to highlight relevant experience and skills, emphasizing data-driven results and achievements
• Write a compelling cover letter that demonstrates your understanding of the role and your fit with Capgemini's culture
• Prepare for the technical assessment by brushing up on your Excel, SQL, and Power BI skills and practicing data analysis exercises
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.