FBS Sr Product Marketing Manager

📌 Core Information

🔹 Job Title: FBS Sr Product Marketing Manager

🔹 Company: Capgemini

🔹 Location: Brazil (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading digital product solutions with a strong vision and thought leadership on emerging technologies
• Inspiring strategic thinking and driving key transformation initiatives with cross-functional teams
• Collaborating with enterprise stakeholders to define marketing requirements and deliver innovative capabilities aligned with customer experience expectations
• Building competitive benchmarks and exploring emerging technologies to improve customer experience

ASSUMPTION: This role requires a balance of strategic thinking, technical understanding, and strong collaboration skills to drive digital product marketing initiatives that enhance customer experience.

📋 Key Responsibilities

✅ Lead digital product solutions with a strong vision and thought leadership on emerging technologies (AI, AR/VR, and Connected Devices)

✅ Inspire strategic thinking and the application of innovative development methodologies

✅ Evaluate enterprise opportunities, scope initiatives, and deliver prototypes, POCs, and MVPs

✅ Drive key transformation initiatives with cross-functional teams

✅ Prioritize work in product backlogs and ensure delivery aligned with Farmers' customer experience expectations

✅ Foster a test-and-learn environment by enabling new capabilities through innovation

✅ Proficiently lead conversations with executive management across the organization

✅ Collaborate with enterprise stakeholders to define marketing requirements, use cases, and user stories

✅ Serve as a bridge between business needs and technological solutions aligned with Marketing objectives

✅ Partner closely with IT and operations to develop, manage, and execute a comprehensive product roadmap that meets customer needs

✅ Define strategy, requirements, prototypes, testing plans, training procedures, communications, and implementation processes

✅ Track innovation trends within the insurance industry and monitor digital growth in adjacent verticals

✅ Build competitive benchmarks to highlight the benefits of enhancements and new capabilities

✅ Explore emerging technologies and deliver proactive marketing and data insights to improve customer experience

✅ Make recommendations for short- and long-term product roadmaps aligned with Customer Strategy and Marketing goals

✅ Conduct competitive landscape assessments to guide product development and go-to-market strategies

✅ Define measurement strategies and reporting standards to monitor initiative effectiveness

✅ Oversee successful delivery and ongoing performance management

✅ Report on digital marketing KPIs and data insights, offering actionable business recommendations

ASSUMPTION: This role requires a strong understanding of digital product marketing, emerging technologies, and cross-functional team collaboration to drive successful product initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Mathematics, IT, or a relevant field (MBA is a plus)

Experience: Strong experience in program management, digital products, delivery, and consumer-focused product marketing

Required Skills:

• Strong in project and process management
• Experience with MS tools: Sharepoint, Word, Excel, Outlook, PowerPoint
• Experience in Jira, Figma, and Rally
• Able to write user stories and requirements documents
• Knowledge of SAFe Agile methods is preferred
• Fluent in English

Preferred Skills:

• Experience with AI, AR/VR, and Connected Devices
• Knowledge of the insurance industry

ASSUMPTION: This role requires a strong foundation in digital product marketing, project management, and relevant technical skills to succeed in this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Product Marketing Manager role in Brazil, the estimated salary range is R$150,000 - R$200,000 per year (approximately USD $30,000 - $40,000).

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Working Hours: Full-time position with standard business hours, but flexibility may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini is a global leader in consulting, technology services, and digital transformation, with a strong presence in the insurance industry.

Company Size: Capgemini is a large organization with over 340,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Capgemini was founded in 1967 and has since grown into a global powerhouse in digital transformation and technology services.

Company Description:

• Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society.
• It is a responsible and diverse group of 340,000 team members in more than 50 countries, delivering end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, generative AI, cloud, and data, combined with its deep industry expertise and partner ecosystem.
• The Group reported 2024 global revenues of €22.1 billion.

Company Specialties:

• Outsourcing
• Process Consulting
• Package-Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• and Generative AI

Company Website: www.capgemini.com

ASSUMPTION: Capgemini's extensive experience and global presence make it an attractive employer for professionals seeking growth opportunities in the technology and consulting sectors.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital product marketing and management.

Reporting Structure: The Sr Product Marketing Manager will report directly to the Head of Product Marketing and collaborate with cross-functional teams, including IT, operations, and other marketing stakeholders.

Work Arrangement: This role is remote-friendly, with the option to work from home or in a hybrid arrangement, depending on the candidate's preference and the company's policies.

Growth Opportunities:

• Progression to a Director or VP of Product Marketing role within Capgemini or its clients
• Expansion into other areas of digital transformation or technology services within Capgemini
• Gaining valuable experience working with a global leader in digital transformation and technology services

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital product marketing and management within a global organization.

🌍 Location & Work Environment

Office Type: Capgemini's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Capgemini has offices in multiple locations worldwide, with the primary office for this role being in Brazil.

Geographic Context:

• Brazil is the largest country in South America, with a diverse culture and a growing economy
• The cost of living in Brazil is generally lower than in other major economies, providing a more affordable lifestyle for expats
• Brazil has a tropical climate, with warm weather year-round and a rich cultural heritage

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and remote work options available for the right candidate.

ASSUMPTION: Working in Brazil offers a unique cultural experience and a lower cost of living compared to other major economies, making it an attractive location for expats and remote workers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager or a senior team member
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Digital product marketing expertise
• Strategic thinking and problem-solving skills
• Cross-functional team collaboration
• Communication and presentation skills
• Technical proficiency with relevant tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the insurance industry and digital product marketing trends
• Showcase your ability to lead cross-functional teams and drive strategic initiatives
• Prepare examples of your past accomplishments in digital product marketing to discuss during the interview

ATS Keywords: Digital product marketing, strategic thinking, cross-functional teams, emerging technologies, AI, AR/VR, Connected Devices, insurance industry, customer experience

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital product marketing expertise, strategic thinking, and cross-functional team collaboration skills.

🛠️ Tools & Technologies

• MS Office Suite (Sharepoint, Word, Excel, Outlook, PowerPoint)
• Jira, Figma, and Rally
• AI, AR/VR, and Connected Devices (depending on the candidate's experience)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, with additional tools and platforms potentially required based on the candidate's experience and the specific projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Client Value Creation
• Collaboration
• Integrity
• Responsibility
• Agility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do I thrive in a dynamic, collaborative work environment?
• Am I comfortable working with cross-functional teams and driving strategic initiatives?
• Do I have a strong understanding of digital product marketing and emerging technologies?

ASSUMPTION: Capgemini values a dynamic, collaborative, and results-driven work culture, with a strong focus on client value creation and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic thinking with tactical execution
• Working with remote teams and stakeholders across different time zones
• Keeping up with the latest trends and developments in digital product marketing and emerging technologies

ASSUMPTION: This role may present challenges related to project management, strategic thinking, and remote collaboration, requiring strong organizational skills and adaptability from the candidate.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager role within a technology or consulting firm, with a focus on digital product marketing and emerging technologies
• Compared to other senior-level marketing roles, this position requires a stronger focus on technical understanding and strategic thinking
• Career progression in this role may lead to Director or VP-level positions within Capgemini or its clients

ASSUMPTION: This role is similar to other senior-level product marketing positions, but with a stronger emphasis on technical understanding and strategic thinking, and the opportunity for career progression within a global organization.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered digital product
• Conducting competitive benchmarking and market research to inform product development and positioning
• Collaborating with cross-functional teams to define and deliver user stories and requirements for a new digital product

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring strong digital product marketing expertise and cross-functional team collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does Capgemini support the professional development and growth of its employees?
• What is the company's approach to innovation and emerging technologies in the insurance industry?
• How does Capgemini foster a culture of collaboration and cross-functional teamwork?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and strategic priorities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Capgemini careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past accomplishments in digital product marketing to discuss during the interview
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.