📌 Core Information
🔹 Job Title: FCC Portfolio Marketing Consultant
🔹 Company: Remitly
🔹 Location: Home based-Maryland
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing successful go-to-market strategies for financial crime compliance products
- Driving alignment across product and business teams to unify vision and goals for the buyer experience
- Launching products worldwide in collaboration with regional marketing and public relations teams
- Acting as a thought leader for the portfolio of products internally and externally
ASSUMPTION: This role requires a high level of strategic thinking and cross-functional collaboration to drive revenue growth and adoption of LexisNexis Risk Solutions' financial crime compliance products.
📋 Key Responsibilities
✅ Develop portfolio and product strategies, and build global go-to-market strategy that support major revenue streams and adoption goals
✅ Drive alignment across product and business teams for the purpose of unifying our vision and goals for the buyer experience
✅ Partner with cross-functional team leaders to develop go-to-market plans globally and support a team quarterbacking launches to drive adoption of our solutions
✅ Lead the research on technology, market, and competitive trends to inform plans and create new value propositions
✅ Evangelize and pitch new messaging ideas to cross-functional teams and executives
✅ Communicate user needs and perspectives to the broader organization - serve as the voice of the customer for product and sales
✅ Lead the crafting of compelling stories, content and images for launch materials, website, and sustaining marketing programs
✅ Launch products worldwide in conjunction with regional marketing teams and public relations & communications team
✅ Lead the analysis of user feedback and operational data and integrate key insights back to product/ sales and marketing teams
✅ Develop and own product positioning and messaging specifically to our sector channels
✅ Create segment-specific sales and marketing content to go after new business in key growth markets
✅ Understand the needs and buying patterns of our core market segments to build compelling value propositions for our payments & compliance products and brand
✅ Understand the competitive landscape and be the expert on our competition and how they are positioned in our market
✅ Act as Thought Leader for our portfolio of products internally and externally, including supervision of written work production to support company’s views
ASSUMPTION: This role requires a strong understanding of financial crime compliance products, market trends, and competitive landscape to effectively drive go-to-market strategies and communicate user needs.
🎯 Required Qualifications
Education: Bachelor’s / Master’s degree in Marketing, Business Administration, Communications, or a related field
Experience: 10+ years of experience in product marketing or related roles, with a proven track record of developing and executing successful go-to-market strategies
Required Skills:
- Proven experience in developing and executing portfolio-level and product-level strategies, including global go-to-market plans that drive major revenue streams and adoption goals
- Demonstrated ability to drive alignment across product and business teams, partner with cross-functional leaders, and quarterback launches to ensure unified vision and goals for the buyer experience
- Strong analytical skills with the ability to inspire action through data-driven insights, execute with operational rigor, and integrate user feedback and operational data into product, sales, and marketing strategies
- Expertise in researching technology, market, and competitive trends to inform strategic plans, create compelling value propositions, and understand the competitive landscape to position products effectively in the market
- Extensive experience in developing and owning product positioning and messaging, creating segment-specific sales and marketing content, and launching products worldwide in collaboration with regional marketing and public relations teams
Preferred Skills:
- Experience in the financial services industry, particularly in financial crime compliance
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience in the financial services industry and familiarity with financial crime compliance products would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $140,100 – 260,200 USD per year (based on company-provided salary range)
Benefits:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (EST)
ASSUMPTION: The salary range provided is for Maryland and may vary based on location. The benefits listed are comprehensive and reflect the company's commitment to employee wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on financial crime compliance and risk management
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2011, with a history of innovation and expansion in the financial services sector
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
- Remitly's mission is to transform lives through trusted financial services that transcend borders
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly's focus on digital financial services and international money transfers provides a unique context for this role, as the company operates in a dynamic and evolving market.
📊 Role Analysis
Career Level: Experienced professional with a strong track record in product marketing or a related field
Reporting Structure: This role reports directly to the Senior Director of Portfolio Marketing and is part of the global marketing organization
Work Arrangement: Remote OK, with flexibility to work from home or in one of Remitly's global offices
Growth Opportunities:
- Potential to advance to a senior or director-level role within the marketing organization
- Opportunities to work on diverse products and services within the financial crime compliance portfolio
- Chance to gain experience in a global role, collaborating with teams across multiple regions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Remote-friendly, with global offices in Seattle, WA; Manila, PH; Managua, NI; Cork, IE; London, GB; Krakow, PL; Singapore, SG; Spokane, WA; Tel Aviv, IL; Amsterdam, NL; Arlington, VA; and New Westminster, BC, CA
Office Location(s): Home based-Maryland
Geographic Context:
- Maryland is located in the Mid-Atlantic region of the United States, with a humid subtropical climate and a cost of living that is generally lower than in nearby Washington, D.C.
- The state is known for its historic sites, beautiful landscapes, and diverse cultural attractions
- Maryland is home to several major industries, including biotechnology, aerospace, and defense
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (EST), with flexibility to work remotely
ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work from one of Remitly's global offices, providing a diverse and dynamic work experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the senior director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Data analysis and insights-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Remitly's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of financial crime compliance products and market trends in your application materials
- Prepare examples of your go-to-market strategies, product positioning, and messaging development for the interview
- Research Remitly's products, services, and company culture to show your enthusiasm and fit for the role
ATS Keywords: Product Marketing, Go-To-Market Strategy, Financial Crime Compliance, Portfolio Strategy, Cross-Functional Collaboration, Data Analysis, Thought Leadership
ASSUMPTION: Remitly's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- Data Analysis Tools (e.g., Google Analytics, Tableau)
- Project Management Software (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various marketing and data analysis tools to effectively develop and execute go-to-market strategies and communicate user needs.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put customers at the heart of everything we do
- United: We are united through our vision to transform lives with trusted financial services that transcend borders
- Inclusive: We foster an inclusive environment where everyone can bring their authentic selves to work
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously improve our processes and products
- Data-Driven: We make decisions based on data and insights to inform our strategies and actions
Self-Assessment Questions:
- How have you demonstrated customer obsession in your previous roles?
- How do you approach working collaboratively with cross-functional teams?
- How do you stay adaptable and responsive to change in a dynamic work environment?
ASSUMPTION: Remitly's values and work style emphasize customer focus, collaboration, adaptability, and data-driven decision-making, providing a framework for assessing cultural fit for this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a matrixed organization
- Keeping up with the fast-paced and evolving financial services industry
- Adapting to a remote or hybrid work environment, with potential distractions and isolation
- Navigating a large and diverse organization with complex reporting structures
ASSUMPTION: These challenges require strong communication, time management, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- This role is distinct from other product marketing roles in its focus on financial crime compliance products and the need to understand the unique market dynamics and regulatory landscape of this sector
- Compared to other financial services roles, this position requires a deeper understanding of financial crime compliance products and the ability to develop go-to-market strategies that address the specific needs and challenges of this market
- Career progression in this role could lead to senior or director-level positions within the marketing organization, with potential opportunities to transition into other functions within the financial services industry
ASSUMPTION: This role offers a unique blend of product marketing and financial services experience, providing a strong foundation for career growth and development.
📝 Sample Projects
- Developing a go-to-market strategy for a new financial crime compliance product, including market research, competitive analysis, and customer segmentation
- Launching a global marketing campaign for an existing financial crime compliance product, including cross-functional collaboration, content creation, and stakeholder management
- Conducting a comprehensive review of the financial crime compliance product portfolio and recommending strategic adjustments to optimize revenue growth and adoption
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of this role, requiring a strong understanding of financial crime compliance products and market trends.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the financial crime compliance portfolio?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Remitly support the growth and development of its marketing team members?
- What are the most challenging aspects of working in a remote or hybrid environment for this role?
- How does Remitly approach diversity, equity, and inclusion in its marketing strategies and initiatives?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic context, priorities, and work environment, as well as Remitly's approach to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your go-to-market strategies, product positioning, and messaging development for the interview
- Research Remitly's products, services, and company culture to show your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
