FH-Pflichtpraktikum Brand Management Beauty Care (d/f/m) - Start ab Juni 2025

📌 Core Information

🔹 Job Title: FH-Pflichtpraktikum Brand Management Beauty Care (d/f/m) - Start ab Juni 2025

🔹 Company: Henkel group

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Participate in the development and future shaping of leading brands
• Gain practical experience in brand management
• Work creatively with international teams
• Develop marketing strategies and contribute to various projects

ASSUMPTION: This role is designed for students who are eager to gain extensive experience in brand management and marketing, potentially laying the groundwork for a full-time role in the future.

📋 Key Responsibilities

✅ Learn about strategies, tools, and processes of the brand management team

✅ Support the team in daily business operations

✅ Conduct various market analyses and prepare data & market research results

✅ Creatively support the marketing department by creating and developing POS materials, brochures, and presentations

ASSUMPTION: These responsibilities are tailored towards interns in the Brand Management sector, aiming to provide comprehensive exposure to practical marketing tasks.

🎯 Required Qualifications

Education: Enrolled in a business program, preferably with a focus on Marketing and/or Sales

Experience: Previous internships are desirable but not required

Required Skills:

• Excellent German and good English skills
• Proficiency in MS Office (Excel, Word, PowerPoint)
• Independent, creative, and proactive work style
• Good analytical abilities

Preferred Skills:

• Experience in conducting market analyses
• Creative design skills for POS materials

ASSUMPTION: The internship is focused on candidates who wish to build a robust foundation in brand management through practical exposure, therefore, strong analytical and language skills are prioritized.

💰 Compensation & Benefits

Salary Range: €1,575 monthly on a full-time basis

Benefits:

• Comprehensive onboarding including mentoring
• Flexible working model with hybrid and remote options up to 30 days a year
• Buddy system and access to a canteen or meal subsidies
• Sports activities, events, and special discounts

Working Hours: Full-time, 38 hours per week

ASSUMPTION: Compensation is competitive for an internship, designed to attract motivated students by offering flexible work arrangements and additional perks.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, focusing on Adhesive Technologies and Consumer Brands

Company Size: Over 47,000 employees globally, providing vast networking and growth opportunities

Founded: 1876, with a long history of leading innovations and brand development

Company Description:

• Pioneers of strong brands like Persil, Schwarzkopf, and Loctite
• Diverse workforce with a commitment to sustainability and responsibility
• Multinational presence providing diverse career opportunities

Company Specialties:

• Adhesive Technologies
• Consumer Brands
• Innovative market solutions

Company Website: http://www.henkel.com

ASSUMPTION: Henkel's strong market presence across multiple industries offers unique opportunities for professional growth and exposure to a variety of market-leading products.

📊 Role Analysis

Career Level: Entry-level internship suitable for students

Reporting Structure: Likely reports to senior brand managers or marketing leads

Work Arrangement: Hybrid model combining on-site and remote work

Growth Opportunities:

• Potential transition to full-time roles within Henkel after graduation
• Networking with industry professionals
• Development of a diverse skill set in brand management

ASSUMPTION: This internship serves as a stepping stone for future opportunities within Henkel or the broader marketing and brand management industry.

🌍 Location & Work Environment

Office Type: Hybrid office-supports both remote and on-site work

Office Location(s): Multiple international locations with a primary focus in Vienna, Austria

Geographic Context:

• Access to Henkel's global network and facilities
• Involvement with international teams
• Possibility to travel or work from various locations globally

Work Schedule: Flexible work schedule with standard 38-hour work weeks

ASSUMPTION: The hybrid work model caters to international collaboration needs and ensures candidates can balance work with educational commitments.

💼 Interview & Application Insights

Typical Process:

• Submit application through the Henkel careers page
• Participate in an initial screening interview
• Engage in technical or role-based interviews

Key Assessment Areas:

• Proficiency in marketing and sales principles
• Analytical and creative thought processes
• Language proficiency (German and English)

Application Tips:

• Highlight any prior marketing or sales internships
• Demonstrate language proficiency with relevant certifications or experience
• Showcase creative and analytical projects or coursework

ATS Keywords: Marketing, Sales, Brand Management, Market Analysis, MS Office, German, English, Analytical Skills

ASSUMPTION: The application process is competitive, prioritizing candidates who can demonstrate both theoretical knowledge and practical experiences aligning with the role.

🛠️ Tools & Technologies

• MS Office (Excel, Word, PowerPoint)
• Market analysis software
• Creative design tools for marketing materials

ASSUMPTION: Familiarity with standard office and analytical tools is essential, reflecting the internship's practical and analytical demands.

👔 Cultural Fit Considerations

Company Values:

• Innovation and sustainability
• Diversity and inclusion
• Commitment to quality and excellence

Work Style:

• Collaborative and open-minded approach
• Proactive and self-driven work ethic
• Flexibility in adapting to global teams

Self-Assessment Questions:

• Am I eager to learn and grow in a dynamic brand management environment?
• Do I possess strong language skills to communicate effectively in international settings?
• Can I creatively contribute to diverse marketing projects?

ASSUMPTION: Henkel values individuals who reflect their core principles, emphasizing innovation, diversity, and sustainability as part of cultural alignment.

⚠️ Potential Challenges

• Balancing internship commitments with academic responsibilities
• Adapting to hybrid work models and remote collaboration
• Learning and application of complex market analysis techniques
• Navigating cross-cultural communication with international teams

ASSUMPTION: The role might present challenges for students balancing educational and professional demands while adapting to a multi-cultural corporate environment.

📈 Similar Roles Comparison

• Most similar internships offer less flexible working conditions
• Henkel provides competitive compensation in comparison to similar roles
• Opportunity to work on international projects is more prevalent at Henkel

ASSUMPTION: Compared to industry peers, Henkel's internship offers unique opportunities for international collaboration and practical brand management exposure.

📝 Sample Projects

• Development of promotional materials for a new product launch
• Conducting a competitive analysis for a specific market
• Assisting in the organization of a marketing event or campaign

ASSUMPTION: Sample projects align with Henkel's focus on brand innovation and market positioning, providing students with real-world marketing experience.

❓ Key Questions to Ask During Interview

• What specific projects could I be involved with during the internship?
• How does the hybrid working model operate on a daily basis?
• What support and development opportunities are available for interns?
• What qualities make a successful intern in the brand management team at Henkel?
• How is feedback typically provided to interns?

ASSUMPTION: These questions are designed to help candidates gain clarity on role expectations and understand Henkel’s internship support structure.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant skills and experiences
• Include a cover letter expressing interest and showcasing your fit for this role
• Ensure your online profiles reflect your professional aspirations
• Review potential interview questions and practice answers

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.