π Core Information
πΉ Job Title: Field Integrated Marketing Manager, PRC, Azure
πΉ Company: Microsoft
πΉ Location: Beijing, Beijing, China
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-02
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid (2 office days per week)
π Job Overview
Key aspects of this role include:
- Leading integrated marketing strategies and plans to drive business outcomes
- Acting as a marketing expert with deep market and customer expertise
- Collaborating with sales and marketing leaders to drive connected sales and marketing
- Landing cutting-edge marketing innovations for the region
- Operating in a fast-paced, often ambiguous environment with a growth mindset
ASSUMPTION: This role requires a high level of adaptability and comfort with change, as the environment can be ambiguous and fast-paced.
π Key Responsibilities
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Develop and execute integrated marketing strategies and plans to drive business outcomes, including customer acquisition and engagement
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Serve as a marketing expert, using data and insights to ensure effective positioning and messaging for Microsoft products
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Collaborate with sales and marketing leaders to drive connected sales and marketing and inspire sellers to take action on marketing signals
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Land cutting-edge marketing innovations being developed at Microsoft for the region
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Advise sales and marketing leaders on marketing strategy and contribute to learnings and optimization by leveraging and sharing best practices
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Work on projects aligned to the areas of greatest need and impact, such as AI Tours and strategic programs
ASSUMPTION: This role may involve working on projects outside of the primary role responsibilities, requiring a high degree of adaptability and flexibility.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in integrated marketing, with a strong understanding of customer needs and market trends
Required Skills:
- Proven experience in integrated marketing and customer engagement
- Strong data analysis skills and ability to use data to inform marketing strategies
- Excellent communication and project management skills
- Ability to operate in a fast-paced, ambiguous environment with a growth mindset
- Proven ability to collaborate effectively with cross-functional teams
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience with Microsoft products and services
- Familiarity with the gaming industry
- Experience working in a hybrid or remote work environment
ASSUMPTION: Fluency in both English and Mandarin Chinese is crucial for this role, given the regional focus and the need to communicate effectively with both internal teams and external customers.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Beijing, China, with 5-10 years of experience, the estimated salary range is Β₯350,000 - Β₯500,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and paid holidays
- Employee discounts on Microsoft products and services
- Opportunities for professional development and career growth
Working Hours: Full-time position with standard working hours, but may require occasional flexibility to accommodate project deadlines or meetings with global teams.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
π Applicant Insights
π Company Context
Industry: Microsoft operates in the technology industry, with a focus on software development, hardware manufacturing, and services.
Company Size: Microsoft is a large, multinational corporation with over 180,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen. It has since grown to become one of the world's leading technology companies.
Company Description:
- Microsoft is committed to empowering every person and every organization on the planet to achieve more.
- The company's mission is to innovate and develop technologies that help people and businesses thrive.
- Microsoft values diversity, inclusion, and collaboration, fostering a culture where everyone can bring their authentic selves to work.
Company Specialties:
- Operating Systems (Windows, macOS)
- Productivity and Business Processes (Office, Dynamics 365)
- Intelligent Cloud (Azure, Server Products)
- Hardware (Surface, Xbox, HoloLens)
Company Website: www.microsoft.com
ASSUMPTION: Microsoft's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse projects and teams.
π Role Analysis
Career Level: This role is at the manager level, with the opportunity to lead and mentor team members and collaborate with senior leaders across sales and marketing.
Reporting Structure: The Field Integrated Marketing Manager reports directly to the OU Marketing Director and works closely with sales leaders and other marketing team members.
Work Arrangement: This role is hybrid, with 2 office days per week and the remaining days worked remotely.
Growth Opportunities:
- Potential to take on additional responsibilities and projects based on business needs and individual performance
- Opportunities to learn and develop skills in new areas, such as digital marketing or data analysis
- Possibility to advance to a senior marketing role or take on a leadership position within the organization
ASSUMPTION: Given Microsoft's large size and global presence, there are numerous opportunities for career growth and development within the organization.
π Location & Work Environment
Office Type: Microsoft's Beijing office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Beijing, China
Geographic Context:
- Beijing is the capital and second-largest city in China, with a population of over 21 million people.
- The city is a major political, cultural, and educational center, as well as a significant hub for international trade and business.
- Beijing experiences a humid continental climate, with hot, humid summers and cold, dry winters.
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to accommodate project deadlines or meetings with global teams.
ASSUMPTION: Working in Beijing offers the opportunity to live and work in a vibrant, culturally rich city with a thriving technology industry.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter or hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the OU Marketing Director or another senior leader
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Adaptability and comfort with change
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Microsoft's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: Integrated Marketing, Customer Engagement, Marketing Strategy, Sales Collaboration, Digital Marketing, Brand Management, Leadership, Agility, Flexibility, Customer Acquisition, Marketing Innovation, Storytelling, Market Expertise, Communication, Project Management
ASSUMPTION: Microsoft's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.
π οΈ Tools & Technologies
- Microsoft Dynamics 365
- Microsoft Power BI
- Microsoft Excel
- Marketo or other marketing automation tools
- Social media platforms (LinkedIn, WeChat, Weibo)
ASSUMPTION: Familiarity with Microsoft's suite of products and services, as well as relevant marketing tools, is beneficial for this role.
π Cultural Fit Considerations
Company Values:
- One Microsoft
- Customer Obsessed
- One Team
- Growth Mindset
- Innovation
- Customer Success
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and flexible
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you embody Microsoft's company values in your daily work?
- How do you approach working in a fast-paced, often ambiguous environment?
- How do you balance the need for data-driven decision-making with the need for creativity and innovation?
ASSUMPTION: Microsoft values diversity, inclusion, and collaboration, fostering a culture where everyone can bring their authentic selves to work.
β οΈ Potential Challenges
- Operating in a fast-paced, often ambiguous environment may be challenging for candidates who prefer structured, predictable work environments
- Balancing the need for data-driven decision-making with the need for creativity and innovation may require a high degree of adaptability and flexibility
- Working in a hybrid or remote work environment may present unique challenges, such as maintaining work-life balance and staying connected to team members
- Navigating the complex, global nature of Microsoft's organization may require strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with a growth mindset, strong communication skills, and a willingness to adapt and learn.
π Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director role in other organizations, but with a specific focus on integrated marketing and customer engagement within the technology industry
- Compared to marketing roles in other industries, this role requires a strong understanding of technology products and services and the ability to communicate effectively with technical stakeholders
- Career progression in this role may involve moving into a senior marketing role or taking on a leadership position within the organization
ASSUMPTION: This role offers unique opportunities for career growth and development within the technology industry.
π Sample Projects
- Developing and executing a marketing campaign to launch a new Azure product in the PRC market
- Conducting market research to understand customer needs and preferences for Microsoft's gaming products
- Collaborating with sales teams to develop targeted marketing materials and strategies to drive revenue growth
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.
β Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Microsoft's Azure products in the PRC market?
- What are the key priorities for the first 90 days in this role?
- How does Microsoft support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the PRC market, and how can this role help address them?
- How does Microsoft foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest in and preparation for the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Microsoft's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the recruiter or hiring manager within one week of submitting your application to confirm receipt and express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.