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Field Integrated Marketing Manager, PRC, Azure

Microsoft
Full-time
On-site
Beijing, Beijing, China
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Integrated Marketing Manager, PRC, Azure

πŸ”Ή Company: Microsoft

πŸ”Ή Location: Beijing, Beijing, China

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-02

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (2 office days per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading integrated marketing strategies and plans to drive business outcomes
  • Acting as a marketing expert with deep market and customer expertise
  • Collaborating with sales and marketing leaders to drive connected sales and marketing
  • Landing cutting-edge marketing innovations for the region
  • Operating in a fast-paced, often ambiguous environment with a growth mindset

ASSUMPTION: This role requires a high level of adaptability and comfort with change, as the environment can be ambiguous and fast-paced.

πŸ“‹ Key Responsibilities

βœ… Develop and execute integrated marketing strategies and plans to drive business outcomes, including customer acquisition and engagement

βœ… Serve as a marketing expert, using data and insights to ensure effective positioning and messaging for Microsoft products

βœ… Collaborate with sales and marketing leaders to drive connected sales and marketing and inspire sellers to take action on marketing signals

βœ… Land cutting-edge marketing innovations being developed at Microsoft for the region

βœ… Advise sales and marketing leaders on marketing strategy and contribute to learnings and optimization by leveraging and sharing best practices

βœ… Work on projects aligned to the areas of greatest need and impact, such as AI Tours and strategic programs

ASSUMPTION: This role may involve working on projects outside of the primary role responsibilities, requiring a high degree of adaptability and flexibility.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in integrated marketing, with a strong understanding of customer needs and market trends

Required Skills:

  • Proven experience in integrated marketing and customer engagement
  • Strong data analysis skills and ability to use data to inform marketing strategies
  • Excellent communication and project management skills
  • Ability to operate in a fast-paced, ambiguous environment with a growth mindset
  • Proven ability to collaborate effectively with cross-functional teams
  • Fluency in English and Mandarin Chinese

Preferred Skills:

  • Experience with Microsoft products and services
  • Familiarity with the gaming industry
  • Experience working in a hybrid or remote work environment

ASSUMPTION: Fluency in both English and Mandarin Chinese is crucial for this role, given the regional focus and the need to communicate effectively with both internal teams and external customers.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Beijing, China, with 5-10 years of experience, the estimated salary range is Β₯350,000 - Β₯500,000 per year.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous time off and paid holidays
  • Employee discounts on Microsoft products and services
  • Opportunities for professional development and career growth

Working Hours: Full-time position with standard working hours, but may require occasional flexibility to accommodate project deadlines or meetings with global teams.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Microsoft operates in the technology industry, with a focus on software development, hardware manufacturing, and services.

Company Size: Microsoft is a large, multinational corporation with over 180,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen. It has since grown to become one of the world's leading technology companies.

Company Description:

  • Microsoft is committed to empowering every person and every organization on the planet to achieve more.
  • The company's mission is to innovate and develop technologies that help people and businesses thrive.
  • Microsoft values diversity, inclusion, and collaboration, fostering a culture where everyone can bring their authentic selves to work.

Company Specialties:

  • Operating Systems (Windows, macOS)
  • Productivity and Business Processes (Office, Dynamics 365)
  • Intelligent Cloud (Azure, Server Products)
  • Hardware (Surface, Xbox, HoloLens)

Company Website: www.microsoft.com

ASSUMPTION: Microsoft's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse projects and teams.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead and mentor team members and collaborate with senior leaders across sales and marketing.

Reporting Structure: The Field Integrated Marketing Manager reports directly to the OU Marketing Director and works closely with sales leaders and other marketing team members.

Work Arrangement: This role is hybrid, with 2 office days per week and the remaining days worked remotely.

Growth Opportunities:

  • Potential to take on additional responsibilities and projects based on business needs and individual performance
  • Opportunities to learn and develop skills in new areas, such as digital marketing or data analysis
  • Possibility to advance to a senior marketing role or take on a leadership position within the organization

ASSUMPTION: Given Microsoft's large size and global presence, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Microsoft's Beijing office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Beijing, China

Geographic Context:

  • Beijing is the capital and second-largest city in China, with a population of over 21 million people.
  • The city is a major political, cultural, and educational center, as well as a significant hub for international trade and business.
  • Beijing experiences a humid continental climate, with hot, humid summers and cold, dry winters.

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to accommodate project deadlines or meetings with global teams.

ASSUMPTION: Working in Beijing offers the opportunity to live and work in a vibrant, culturally rich city with a thriving technology industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with a recruiter or hiring manager
  • In-depth interview with the hiring manager and other team members
  • Final interview with the OU Marketing Director or another senior leader

Key Assessment Areas:

  • Marketing expertise and strategic thinking
  • Data analysis and problem-solving skills
  • Communication and collaboration skills
  • Adaptability and comfort with change

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research Microsoft's marketing strategies and be prepared to discuss how you can contribute to their success

ATS Keywords: Integrated Marketing, Customer Engagement, Marketing Strategy, Sales Collaboration, Digital Marketing, Brand Management, Leadership, Agility, Flexibility, Customer Acquisition, Marketing Innovation, Storytelling, Market Expertise, Communication, Project Management

ASSUMPTION: Microsoft's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Dynamics 365
  • Microsoft Power BI
  • Microsoft Excel
  • Marketo or other marketing automation tools
  • Social media platforms (LinkedIn, WeChat, Weibo)

ASSUMPTION: Familiarity with Microsoft's suite of products and services, as well as relevant marketing tools, is beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • One Microsoft
  • Customer Obsessed
  • One Team
  • Growth Mindset
  • Innovation
  • Customer Success

Work Style:

  • Collaborative and inclusive
  • Data-driven and analytical
  • Adaptable and flexible
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • How do you embody Microsoft's company values in your daily work?
  • How do you approach working in a fast-paced, often ambiguous environment?
  • How do you balance the need for data-driven decision-making with the need for creativity and innovation?

ASSUMPTION: Microsoft values diversity, inclusion, and collaboration, fostering a culture where everyone can bring their authentic selves to work.

⚠️ Potential Challenges

  • Operating in a fast-paced, often ambiguous environment may be challenging for candidates who prefer structured, predictable work environments
  • Balancing the need for data-driven decision-making with the need for creativity and innovation may require a high degree of adaptability and flexibility
  • Working in a hybrid or remote work environment may present unique challenges, such as maintaining work-life balance and staying connected to team members
  • Navigating the complex, global nature of Microsoft's organization may require strong communication and collaboration skills

ASSUMPTION: These challenges can be overcome with a growth mindset, strong communication skills, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Director role in other organizations, but with a specific focus on integrated marketing and customer engagement within the technology industry
  • Compared to marketing roles in other industries, this role requires a strong understanding of technology products and services and the ability to communicate effectively with technical stakeholders
  • Career progression in this role may involve moving into a senior marketing role or taking on a leadership position within the organization

ASSUMPTION: This role offers unique opportunities for career growth and development within the technology industry.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new Azure product in the PRC market
  • Conducting market research to understand customer needs and preferences for Microsoft's gaming products
  • Collaborating with sales teams to develop targeted marketing materials and strategies to drive revenue growth

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for Microsoft's Azure products in the PRC market?
  • What are the key priorities for the first 90 days in this role?
  • How does Microsoft support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the marketing team in the PRC market, and how can this role help address them?
  • How does Microsoft foster a culture of innovation and creativity within its marketing teams?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest in and preparation for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research Microsoft's marketing strategies and be prepared to discuss how you can contribute to their success
  • Follow up with the recruiter or hiring manager within one week of submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.