Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Fort Wayne, Indiana

🔹 Job Type: On-site

🔹 Category: Construction

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Door-to-door canvassing to generate leads for sales reps
• Engaging homeowners and booking appointments
• Logging lead information accurately and consistently
• Working in a fast-paced, challenging environment
• Opportunity for growth and career advancement

ASSUMPTION: This role requires a high level of energy, confidence, and resilience, as it involves frequent rejection and a demanding work schedule.

📋 Key Responsibilities

✅ Ride with the team to canvass neighborhoods (transportation provided)

✅ Knock on doors, talk with homeowners, and book appointments for our sales reps

✅ Create a sense of urgency and bring energy to every conversation

✅ Log lead info accurately and consistently

ASSUMPTION: The role involves a significant amount of physical activity, as well as the ability to work outdoors in various weather conditions.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: No prior experience required

Required Skills:

• Reliable transportation to and from the office
• Strong communication skills
• Ability to stay upbeat and maintain a positive attitude
• Willingness to work in a challenging, fast-paced environment

Preferred Skills:

• Previous sales or customer service experience
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, having a clean driving record and valid driver's license may be required for this role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (based on hourly wage of $15 - $20 per hour, plus bonuses)

Benefits:

• Weekly pay with bonuses
• Medical, dental, vision, life insurance, 401(k) with company match, PTO
• Military perks: tenure-based bonuses up to $5,000 and an inclusive retreat

Working Hours: Full-time: Monday–Thursday, 11 AM–8 PM; Saturday: 10 AM–4 PM (some Fridays may rotate with Saturdays)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level field marketing roles in the construction industry.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement and roofing solutions

Company Size: 1,001-5,000 employees (according to LinkedIn)

Founded: 1976

Company Description:

• Erie Home is a national leader in home improvement with nearly 100 locations and over $525M in annual revenue
• Consistently ranked in the Top 10 of Qualified Remodeler's Top 500
• Specializes in premium roofing and waterproofing solutions

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: http://www.workaterie.com

ASSUMPTION: Erie Home is a well-established company with a strong presence in the home improvement industry, offering opportunities for growth and career advancement.

📊 Role Analysis

Career Level: Entry-level, with potential for growth into sales or management positions

Reporting Structure: Field Marketing Agents report directly to the Sales Manager

Work Arrangement: On-site, with a structured schedule and regular hours

Growth Opportunities:

• Many top sales reps and leaders started in this role
• Potential for career advancement within the company
• Opportunity to develop sales, communication, and leadership skills

ASSUMPTION: While this role is entry-level, it provides a solid foundation for a career in sales or management within the home improvement industry.

🌍 Location & Work Environment

Office Type: Corporate office with a dedicated field marketing team

Office Location(s): 6405 Highview Drive, Fort Wayne, Indiana 46818

Geographic Context:

• Fort Wayne is the second-largest city in Indiana, with a population of approximately 260,000
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
• Fort Wayne has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Monday–Thursday, 11 AM–8 PM; Saturday, 10 AM–4 PM (some Fridays may rotate with Saturdays)

ASSUMPTION: The work environment is fast-paced and demanding, with a focus on generating leads and booking appointments. Field Marketing Agents should be comfortable working in a high-energy, team-oriented setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Sales Manager and a member of the field marketing team
• Background check and drug test (if required)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to engage with homeowners
• Sales aptitude and ability to book appointments
• Attitude and resilience in the face of rejection
• Teamwork and ability to work well with others

Application Tips:

• Tailor your resume to highlight relevant skills and experiences, such as sales, customer service, or door-to-door fundraising
• Prepare a cover letter that explains your interest in the role and your qualifications for success
• Be ready to discuss your availability and commitment to the work schedule

ATS Keywords: Field Marketing, Lead Generation, Door-to-Door Sales, Home Improvement, Roofing, Basement Waterproofing, Customer Engagement, Sales, Appointment Setting

ASSUMPTION: The application process for Erie Home is straightforward and focused on assessing the candidate's communication skills, sales aptitude, and cultural fit.

🛠️ Tools & Technologies

• Company-provided transportation
• Company-issued smartphone or tablet for logging lead information
• Sales software or CRM for managing leads and appointments

ASSUMPTION: The tools and technologies required for this role are provided by the company and are designed to help Field Marketing Agents succeed in their day-to-day responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Results-driven
• Team-oriented
• Continuous learning and improvement

Work Style:

• Fast-paced and demanding
• Collaborative and team-oriented
• Focused on generating leads and booking appointments
• Committed to providing exceptional customer service

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-energy environment?
• Are you comfortable working outdoors and on your feet for extended periods?
• Do you have strong communication skills and the ability to engage with a diverse range of homeowners?
• Are you resilient in the face of rejection and able to maintain a positive attitude?

ASSUMPTION: Erie Home values candidates who are customer-focused, results-driven, and team-oriented, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Frequent rejection and the need to maintain a positive attitude
• Demanding work schedule, including evenings and weekends
• Physical demands of the role, including walking and standing for extended periods
• Working outdoors in various weather conditions
• Potential exposure to hazardous materials or environments

ASSUMPTION: While this role offers significant growth opportunities, it also presents unique challenges that require a high level of resilience, energy, and commitment.

📈 Similar Roles Comparison

• Field Marketing Agent vs. Inside Sales Representative: Field Marketing Agents focus on generating leads through door-to-door canvassing, while Inside Sales Representatives work remotely or in an office setting, following up on generated leads and closing sales
• Industry-specific context: Erie Home specializes in home improvement and roofing solutions, while other companies may focus on different products or services
• Career path comparison: Field Marketing Agents may advance to sales or management positions within the company, while other roles may have different career paths

ASSUMPTION: While this role shares similarities with other sales and marketing positions, it is unique in its focus on door-to-door canvassing and lead generation within the home improvement industry.

📝 Sample Projects

• Canvassing a new neighborhood and generating a significant number of leads for the sales team
• Implementing a new lead tracking system and improving the efficiency of the lead generation process
• Collaborating with the sales team to refine the appointment setting process and improve conversion rates

ASSUMPTION: Sample projects for this role may involve canvassing new neighborhoods, improving lead generation processes, or collaborating with the sales team to enhance appointment setting and conversion rates.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Erie Home support the growth and development of its Field Marketing Agents?
• What are the key qualities and skills that Erie Home looks for in successful Field Marketing Agents?
• How does Erie Home measure the success of its Field Marketing Agents, and what are the opportunities for advancement within the company?
• What is the work environment like, and how does Erie Home foster a positive and inclusive culture?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, such as sales, customer service, or door-to-door fundraising
• Prepare a cover letter that explains your interest in the role and your qualifications for success
• Be ready to discuss your availability and commitment to the work schedule during your interview
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.