Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Akron, Ohio, United States

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Generating high-quality leads for sales representatives
• Representing Erie Home with professionalism and energy
• Accurately recording and reporting lead information
• Working independently and as part of a team

ASSUMPTION: This role requires strong communication skills, a friendly personality, and the ability to work well with others. It is ideal for individuals who enjoy meeting new people and are comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Canvass neighborhoods to generate high-quality leads for our sales representatives

✅ Schedule appointments for our sales representatives to meet with homeowners

✅ Represent Erie Home with professionalism, energy, and urgency

✅ Accurately record and report lead information

✅ Work independently and as part of a team

ASSUMPTION: The primary responsibility of this role is to generate leads for the sales team. This involves canvassing neighborhoods, scheduling appointments, and maintaining accurate records of lead information.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: No prior experience required

Required Skills:

• Reliable transportation to and from the office
• Outgoing, friendly personality
• Ability to work independently and as part of a team
• Availability for midday, evening, and weekend shifts

Preferred Skills:

• Previous sales or marketing experience
• Fluency in Spanish

ASSUMPTION: While no prior experience is required, candidates with previous sales or marketing experience may be given preference. Fluency in Spanish is also a plus, as it may help reach a broader range of customers.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (Based on industry standards for entry-level sales positions in the Akron, OH area)

Benefits:

• Weekly pay with a competitive hourly base plus weekly bonuses
• Full benefits package including medical, dental, vision, life insurance, PTO, and 401(k) with company match
• Exclusive military benefits including tenure-based bonuses up to $5,000 and an inclusive retreat

Working Hours: Full-time: Monday to Thursday: 11 AM – 8 PM & Saturday: 10 AM – 4 PM (Occasionally, Fridays may rotate with Saturdays.)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales positions in the Akron, OH area. Erie Home offers a competitive benefits package, including full health benefits, retirement savings, and exclusive military benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Construction

Company Size: 1,001-5,000 employees

Founded: 1976

Company Description:

• Award-winning national leader in the home improvement industry
• Specializes in metal roofing, vinyl windows, basement waterproofing, and traditional shingle roofing
• Headquartered in Toledo, Ohio, with nearly 100 locations and over $525M in annual revenue

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: http://www.workaterie.com

ASSUMPTION: Erie Home is a well-established company in the home improvement industry, with a strong reputation and extensive experience. It offers a wide range of products and services, making it a comprehensive provider for homeowners.

📊 Role Analysis

Career Level: Entry-level (Field Marketer is typically the first step in a sales career path)

Reporting Structure: Field Marketers report directly to the Sales Manager

Work Arrangement: On-site, full-time position with a set schedule

Growth Opportunities:

• Proven upward mobility for top performers
• Real career growth and development within the company

ASSUMPTION: This role offers a clear career path for growth and development within the company. Top performers can expect to advance to sales representative or management positions over time.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 2215 E Waterloo Rd, 105, Akron, OH 44312, United States

Geographic Context:

• Akron, Ohio, is located in the northeastern part of the state, approximately 40 miles south of Cleveland
• The area offers a mix of urban and suburban environments, with a population of around 190,000 people
• Akron is known for its rich history in rubber manufacturing and is home to several universities and cultural attractions

Work Schedule: Full-time, Monday to Thursday: 11 AM – 8 PM & Saturday: 10 AM – 4 PM (Occasionally, Fridays may rotate with Saturdays.)

ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a focus on generating leads and meeting sales targets. The office is located in a corporate setting, and the work schedule is full-time with set hours.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Sales Manager
• Background check and offer of employment

Key Assessment Areas:

• Communication skills and ability to connect with customers
• Energy and enthusiasm for the role
• Ability to work independently and as part of a team
• Availability for midday, evening, and weekend shifts

Application Tips:

• Highlight any relevant sales or marketing experience on your resume
• Tailor your cover letter to explain why you are interested in this role and how your skills and experience make you a good fit
• Prepare examples of your customer service and communication skills to discuss during the interview

ATS Keywords: Field Marketing, Lead Generation, Customer Acquisition, Sales Support, Customer Service, Communication Skills, Teamwork, Independence

ASSUMPTION: The application process for this role involves an online application and resume submission, followed by a phone or video screening and an in-person or virtual interview with the Sales Manager. The key assessment areas focus on communication skills, energy, enthusiasm, independence, and availability for various shifts.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Lead management software (e.g., LeadGenius, Leadspace)
• Canvassing tools (e.g., Canvass, Knock)

ASSUMPTION: The tools and technologies used in this role are primarily focused on lead generation and management. CRM software is used to track customer interactions, while lead management software helps organize and prioritize leads. Canvassing tools assist in planning and executing canvassing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Continuous Improvement

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you enjoy meeting new people and building relationships?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong communication skills and the ability to connect with customers?
• Are you available for midday, evening, and weekend shifts?

ASSUMPTION: Erie Home values a customer-focused, collaborative, and results-driven work environment. Candidates who are comfortable working in a fast-paced, dynamic setting and have strong communication skills are likely to be a good fit for this role.

⚠️ Potential Challenges

• Working midday, evening, and weekend shifts may impact personal and family time
• The role requires a significant amount of walking and canvassing, which may be physically demanding
• The work environment can be competitive, with sales targets and performance metrics
• Erie Home is a rapidly expanding company, which may result in changes to the role or work environment over time

ASSUMPTION: While this role offers many benefits and opportunities for growth, it also presents some challenges, such as working non-traditional hours, physical demands, and a competitive work environment. Additionally, Erie Home's rapid expansion may result in changes to the role or work environment over time.

📈 Similar Roles Comparison

• Field Marketing Agent vs. Sales Representative: Field Marketing Agents focus on generating leads, while Sales Representatives are responsible for closing sales. Field Marketing Agents may have more opportunities for growth and development within the company.
• Industry-specific context: Erie Home specializes in home improvement products and services, which may require specific knowledge and skills compared to other industries.
• Career path comparison: Field Marketing Agents typically start in an entry-level role and can advance to sales representative or management positions over time. This career path offers clear growth and development opportunities within the company.

ASSUMPTION: While Field Marketing Agents and Sales Representatives share some similarities, they have distinct responsibilities and career paths. Erie Home's specialization in home improvement products and services sets it apart from other industries, and its clear career path offers opportunities for growth and development within the company.

📝 Sample Projects

• Canvassing a new neighborhood to generate leads for the sales team
• Developing a targeted marketing campaign to reach homeowners in a specific geographic area
• Assisting the sales team with customer presentations and product demonstrations

ASSUMPTION: These sample projects illustrate the key responsibilities of the Field Marketing Agent role, including canvassing, lead generation, and customer support.

❓ Key Questions to Ask During Interview

• What are the most common challenges faced by Field Marketing Agents in this role?
• How does Erie Home support the growth and development of its Field Marketing Agents?
• What are the key performance indicators (KPIs) for this role, and how are they measured?
• How does Erie Home foster a customer-focused and collaborative work environment?
• What opportunities are there for advancement within the company for top-performing Field Marketing Agents?

ASSUMPTION: These key questions help applicants better understand the role, the company culture, and the opportunities for growth and development within Erie Home.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant sales or marketing experience and skills
• Write a cover letter explaining your interest in the role and how your skills and experience make you a good fit
• Prepare examples of your customer service and communication skills to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.