Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Kentwood, Michigan

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Generating high-quality leads for sales representatives through neighborhood canvassing
• Scheduling appointments for sales representatives to meet with homeowners
• Representing Erie Home with professionalism, energy, and urgency
• Accurately recording and reporting lead information

ASSUMPTION: This role requires a high level of self-motivation and independence, as field marketers will often work alone while canvassing neighborhoods.

📋 Key Responsibilities

✅ Canvass neighborhoods to generate high-quality leads for sales representatives

✅ Schedule appointments for sales representatives to meet with homeowners

✅ Represent Erie Home with professionalism, energy, and urgency

✅ Accurately record and report lead information

ASSUMPTION: Field marketers may encounter various challenges while canvassing, such as homeowners not being interested or not being home. Persistence and resilience are key qualities for success in this role.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: No prior experience required

Required Skills:

• Reliable transportation to and from the office
• Outgoing, friendly personality
• Ability to work independently and as part of a team
• Availability for midday, evening, and weekend shifts

Preferred Skills:

• Previous sales or marketing experience
• Fluency in Spanish

ASSUMPTION: While not required, previous sales or marketing experience and fluency in Spanish may provide a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (Based on industry standards for entry-level sales positions in the home improvement sector)

Benefits:

• Weekly pay with a competitive hourly base plus weekly bonuses
• Full benefits package, including medical, dental, vision, life insurance, PTO, and 401(k) with company match
• Exclusive military benefits, including tenure-based bonuses up to $5,000 and an inclusive retreat
• Real career growth opportunities with proven upward mobility for top performers

Working Hours: Full-time: Monday to Friday, 12 PM – 8 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales positions in the home improvement sector. Actual compensation may vary based on factors such as experience, performance, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement and roofing

Company Size: Large (1,001-5,000 employees)

Founded: 1976

Company Description:

• Erie Home is a national leader in home improvement, consistently ranking among the top 10 in Qualified Remodeler's Top 500
• With nearly 100 locations and over $525M in annual revenue, Erie Home is rapidly expanding into new markets
• Erie Home transforms houses into homes with industry-leading residential roofing and basement waterproofing solutions, protecting homeowners' most valuable investments

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: www.workaterie.com

ASSUMPTION: Erie Home's focus on growth, connection, and leadership drives its continued success in the home improvement industry.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: Field marketers will report directly to the sales manager

Work Arrangement: On-site, with a focus on neighborhood canvassing and appointment scheduling

Growth Opportunities:

• Proven upward mobility for top performers, with opportunities for career advancement within the sales department
• Training and development programs to help employees grow their skills and knowledge
• Exposure to various aspects of the home improvement industry, providing a strong foundation for future career growth

ASSUMPTION: Success in this role may lead to opportunities for career advancement within Erie Home's sales department.

🌍 Location & Work Environment

Office Type: Erie Home's Kentwood, Michigan office is a dedicated sales and marketing hub

Office Location(s): 4039 40th Street SE, Kentwood, MI 49512

Geographic Context:

• Kentwood is a suburb of Grand Rapids, Michigan, with a population of approximately 50,000 people
• The area is known for its strong manufacturing and healthcare industries, as well as its vibrant arts and culture scene
• Kentwood offers a mix of urban and suburban living, with easy access to outdoor recreation and entertainment options

Work Schedule: Full-time, Monday to Friday, 12 PM – 8 PM, with flexibility for midday, evening, and weekend shifts

ASSUMPTION: Field marketers may need to adjust their work schedule based on the needs of the sales team and the availability of homeowners for appointments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the sales manager
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Sales skills and experience
• Communication and interpersonal skills
• Problem-solving and resilience
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your sales or marketing experience, if applicable
• Research Erie Home and the home improvement industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Field marketing, lead generation, sales, home improvement, canvassing, appointment scheduling, professionalism, energy, urgency

ASSUMPTION: Erie Home's hiring process may vary depending on the specific needs of the role and the company's current hiring priorities.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Lead generation and management tools (e.g., LeadGenius, DiscoverOrg)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used by Erie Home may vary depending on the role and the company's current technology stack.

👔 Cultural Fit Considerations

Company Values:

• Growth
• Connection
• Leadership

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and as part of a team?
• Do you have a strong work ethic and a commitment to excellence?

ASSUMPTION: Erie Home values employees who are driven, adaptable, and committed to growth and success.

⚠️ Potential Challenges

• Working outdoors in various weather conditions while canvassing neighborhoods
• Rejection and resistance from homeowners who are not interested in Erie Home's products or services
• Meeting and exceeding daily and weekly lead generation targets
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: Field marketers must be prepared to face and overcome various challenges in this role to succeed.

📈 Similar Roles Comparison

• Field marketing roles may differ from other sales and marketing positions in their focus on lead generation through canvassing and appointment scheduling
• Erie Home's field marketing role may offer unique opportunities for career growth and development within the home improvement industry
• Career paths for field marketers may include advancement to sales representative, sales manager, or other leadership roles within the company

ASSUMPTION: Erie Home's field marketing role may provide unique opportunities for career growth and development within the home improvement industry.

📝 Sample Projects

• Canvassing a designated neighborhood to generate a set number of high-quality leads for sales representatives
• Scheduling appointments with homeowners for sales representatives to present Erie Home's products and services
• Creating and executing a targeted marketing campaign to promote Erie Home's services in a specific geographic area

ASSUMPTION: Field marketers may be involved in various projects to generate leads, schedule appointments, and promote Erie Home's products and services.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Erie Home support the professional development and growth of its field marketers?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Erie Home measure the success of its field marketers, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for career advancement within Erie Home, particularly for field marketers?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Erie Home careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your sales or marketing experience, if applicable
• Research Erie Home and the home improvement industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.