Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Akron, Ohio, United States

🔹 Job Type: On-site

🔹 Category: 📍 Field Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Generating leads by directly engaging with homeowners
• Promoting Erie Home’s roofing and basement solutions
• Working in a dynamic and fast-paced environment
• Focusing on door-to-door marketing strategies

ASSUMPTION: This position requires strong interpersonal skills and the ability to handle high-pressure sales environments, as the role involves direct interaction with potential clients and overcoming objections.

📋 Key Responsibilities

✅ Travel with team to canvass local neighborhoods

✅ Knock on doors and engage with homeowners to book sales appointments

✅ Maintain energy and enthusiasm during all interactions

✅ Accurately log lead information for analysis and follow-up

ASSUMPTION: The role likely includes performance metrics tied to lead conversion and accuracy in data logging, focusing on effective communication as a primary tool for success.

🎯 Required Qualifications

Education: Not specified

Experience: 0-2 years in sales or customer engagement preferred

Required Skills:

• Strong communication skills
• Excellent salesmanship
• Effective customer engagement strategies
• Proven ability in lead generation

Preferred Skills:

• Experience in field marketing
• Background in similar industries

ASSUMPTION: Candidates with prior exposure to sales environments, even if part-time or in related fields, will have an upper hand due to familiarity with customer interaction and persuasion strategies.

💰 Compensation & Benefits

Salary Range: Hourly base with performance-based bonuses (Exact figures not specified)

Benefits:

• Weekly pay structure
• Comprehensive health insurance (medical, dental, vision)
• Life insurance and 401(k) matching
• Paid time off (PTO)
• Military perks including tenure-based bonuses

Working Hours: Full-time; Monday–Thursday, 11 AM–8 PM; Saturday, 10 AM–4 PM (Some Fridays as needed)

ASSUMPTION: The job compensates hustle and learning with competitive hourly wages and potential bonuses to motivate and retain dynamic field staff.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, focusing on home improvement solutions

Company Size: 1,001-5,000 employees

Founded: 1976

Company Description:

• Leader in home improvement with nearly 100 locations nationwide
• Generated over $525M in annual revenue
• Focuses on premium roofing and waterproofing solutions

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: http://www.workaterie.com

ASSUMPTION: Erie Home, given its significant market presence and industry accolades, offers robust training and growth opportunities largely due to its structured personnel development systems.

📊 Role Analysis

Career Level: Entry-level with potential for advancement

Reporting Structure: Reports to field marketing team leads

Work Arrangement: Predominantly on-site with substantial fieldwork

Growth Opportunities:

• Advancement to in-office sales roles
• Potential leadership positions
• Skill development in communication and sales

ASSUMPTION: Given Erie Home's emphasis on internal growth, entry-level employees have a clear pathway to climb within the sales and marketing hierarchy, fostering career development.

🌍 Location & Work Environment

Office Type: Structured team environment with regular field activities

Office Location(s): Main office in Akron, Ohio

Geographic Context:

• Servicing various neighborhoods in Akron region
• Engaging local communities directly
• Opportunities to learn local market dynamics

Work Schedule: Flexible yet rigorous; requires availability on weekdays and some weekends

ASSUMPTION: The role requires adaptability to fluctuating schedules based on client and market demand, increasing opportunities for unique lead generation.

💼 Interview & Application Insights

Typical Process:

• Initial online application submission
• Phone screening with HR
• In-person interview with the marketing team
• Final discussion to assess fit and expectations

Key Assessment Areas:

• Demonstrated communication skills
• Resilience in face of rejection
• Passion for sales and personal growth

Application Tips:

• Highlight past sales or customer service experience
• Demonstrate eagerness to learn and improve
• Emphasize adaptability and problem-solving skills

ATS Keywords: Lead Generation, Sales, Customer Engagement, Confidence, Energy

ASSUMPTION: The recruitment process emphasizes practical communication assessments and resilience demonstrations, gauging candidates' potential to thrive under pressure.

🛠️ Tools & Technologies

• CRM software for lead logging
• Mobile devices for real-time communication

ASSUMPTION: The technology stack is minimal and focused on essential tools to enable effective field operations, reflecting the on-the-go nature of the role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to customer satisfaction
• Encouragement of personal and professional growth
• Fostering a dynamic and energetic work environment

Work Style:

• Results-driven and proactive
• Collaborative team engagement
• Adaptation to a fast-paced, goal-focused setting

Self-Assessment Questions:

• Can you thrive in a role requiring high energy and persistence?
• Do you enjoy interacting with a diverse array of people daily?
• Are you comfortable working outdoors and in field settings?

ASSUMPTION: Erie Home values individuals who align with their growth and customer-centered ethos, emphasizing adaptability and enthusiasm as core cultural drivers.

⚠️ Potential Challenges

• Handling frequent rejections
• Maintaining motivation in physically demanding environments
• Meeting performance metrics under pressure
• Adapting to variable weather conditions during canvassing

ASSUMPTION: Success in this role hinges on emotional resilience and an optimistic outlook, as the challenges are tied closely to the dynamic and often unpredictable nature of field marketing.

📈 Similar Roles Comparison

• Comparable to traditional door-to-door sales roles
• Distinct from remote, desk-based marketing positions
• Requires more physical activity than typical sales roles

ASSUMPTION: Field marketers in Erie Home have a unique edge by developing robust interpersonal skills different from other sales roles, thus preparing them for a variety of career paths within and beyond the field.

📝 Sample Projects

• Community outreach campaigns for seasonal sales
• Collaborative lead generation initiatives
• Customer feedback and engagement analysis

ASSUMPTION: The role involves dynamic project-based assignments to diversify experience and practice strategic skills in practical settings, enhancing real-world application exposure.

❓ Key Questions to Ask During Interview

• What support and training are available for new hires?
• How is performance success measured and rewarded?
• What are the typical career paths following this role?
• Can you provide examples of successful field marketing campaigns at Erie Home?
• How does Erie Home support resilience and motivation among its field staff?

ASSUMPTION: Effective engagement with the interviewer can reveal support systems and pathways provided by Erie Home, helping candidates understand alignment with their personal career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant communication and sales experiences
• Prepare a compelling cover letter demonstrating your eagerness to take on challenges
• Stay ready for an initial phone interview
• Be proactive in following up after application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.