📌 Core Information
🔹 Job Title: Field Marketer
🔹 Company: Objective Corporation
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Entry to Mid-Level
🔹 Remote Status: On-site (Hybrid work arrangements available)
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development and execution of marketing campaigns to drive brand awareness and sales pipeline growth
- Supporting the creation and delivery of digital marketing programs, including email campaigns, social media amplification, and online advertising
- Coordinating and helping execute events, conferences, and user group activities to engage prospects and customers
- Working with cross-functional teams to enhance customer engagement and encourage wider adoption of solutions
- Monitoring and reporting on key marketing metrics to optimize campaigns and support data-driven decision making
ASSUMPTION: This role requires a basic understanding of digital marketing strategies and some experience or coursework in lead generation and campaign execution. Familiarity with marketing automation tools and CRM platforms is a plus.
📋 Key Responsibilities
✅ Assist in the development and execution of demand and lead generation campaigns to drive brand awareness and sales pipeline growth
✅ Support the creation and delivery of digital marketing programs, including email campaigns, social media amplification, and online advertising
✅ Coordinate and help execute events, conferences, and user group activities to engage prospects and customers
✅ Work with the customer success and sales teams to enhance customer engagement and encourage wider adoption of solutions
✅ Help manage marketing and sales automation tools and CRM systems to track and analyze marketing performance
✅ Assist in content creation, including promotional materials, blog posts, and email communications
✅ Support the execution of co-marketing activities with partners to expand market reach
✅ Monitor and report on key marketing metrics, providing insights to optimize campaigns
✅ Collaborate with the sales team to ensure marketing-generated leads are effectively managed and nurtured
✅ Perform other duties as reasonably requested
ASSUMPTION: This role requires strong verbal and written communication skills, the ability to work both autonomously and as an effective part of a team, and excellent interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or equivalent work experience
Experience: Some experience or coursework in lead generation and campaign execution
Required Skills:
- Basic understanding of digital marketing strategies, including social media, email marketing, and content marketing
- Interest in analyzing marketing performance metrics and making data-driven recommendations
- Strong business acumen and knowledge of marketing best practices
Preferred Skills:
- Familiarity with marketing automation tools (e.g., Pardot, HubSpot) and CRM platforms (e.g., Salesforce)
ASSUMPTION: While a Bachelor’s degree is preferred, relevant work experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 65,000 - 85,000 per annum (Estimated based on industry standards for entry to mid-level marketing roles in Sydney)
Benefits:
- Hybrid work arrangements to support work-life balance
- Access to Employee Assistance Program (EAP) for confidential counselling
- Extensive learning resources to develop skills
- Regular social events to promote team bonding
- Recognition as an endorsed employer for women on WORK180
Working Hours: Full-time position with standard business hours, Monday to Friday. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Sydney area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Objective Corporation operates in the Software Development industry, focusing on GovTech software solutions
Company Size: Objective Corporation has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1987, with a rich history in developing software for the public sector and regulated industries
Company Description:
- Creates software to make a difference, helping public sector organizations shift to being completely digital
- Innovation-driven, investing significantly in the ongoing development of products to deliver outstanding solutions
- Committed to stronger outcomes for communities and accountability that builds trust in government
Company Specialties:
- ECM (Enterprise Content Management)
- Document Management
- Records Management
- Business Process Management
- Enterprise Content Management
- Public Sector Solutions
- Enterprise Search
- Collaboration
- Community Engagement
- Workflow
- Email Capture
- Secure File Sharing
- Digital Transformation
- Process Governance
- Regtech
Company Website: www.objective.com.au
ASSUMPTION: Objective Corporation's focus on GovTech software solutions makes it an attractive option for candidates interested in making a positive impact on communities through technology.
📊 Role Analysis
Career Level: This role is suitable for entry to mid-level marketing professionals looking to gain experience in field marketing and demand generation
Reporting Structure: The Field Marketer will report directly to the Product Marketing Manager
Work Arrangement: This role offers hybrid work arrangements, allowing for a balance between on-site collaboration and remote work
Growth Opportunities:
- Expanding skills in digital marketing, campaign execution, and event management
- Gaining experience working with cross-functional teams and stakeholders
- Potential career progression into senior marketing roles or specialized marketing functions
ASSUMPTION: This role provides an excellent opportunity for candidates to gain valuable experience in field marketing and set a strong foundation for their marketing career.
🌍 Location & Work Environment
Office Type: Objective Corporation's Sydney office is located in North Sydney, offering a modern and collaborative work environment
Office Location(s): Level 30, 177 Pacific Highway, North Sydney, NSW 2060, AU
Geographic Context:
- Sydney is the largest city in Australia, offering a vibrant culture, diverse communities, and numerous employment opportunities
- The North Sydney area is well-connected by public transportation and offers a mix of commercial and residential spaces
- The office is located near the Sydney Harbour foreshore, providing easy access to parks, cafes, and restaurants
Work Schedule: Full-time position with standard business hours, Monday to Friday. Flexible work arrangements may be available.
ASSUMPTION: The North Sydney office location provides an ideal base for candidates looking to work in a dynamic and multicultural city with excellent amenities and infrastructure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Product Marketing Manager
- Background check and reference check (if required)
Key Assessment Areas:
- Marketing knowledge and skills
- Campaign execution experience
- Communication and interpersonal skills
- Problem-solving and analytical thinking
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Provide specific examples of successful marketing campaigns you've executed or contributed to
- Demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Field Marketing, Demand Generation, Campaign Execution, Digital Marketing, Event Management, Marketing Automation, CRM, Salesforce, Pardot, Marketing Performance, Brand Awareness, Sales Pipeline Growth
ASSUMPTION: Objective Corporation's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- Marketing automation tools: Pardot, HubSpot
- CRM platform: Salesforce
- Email marketing platforms: Mailchimp, Campaign Monitor
- Social media management tools: Hootsuite, Buffer
- Event management platforms: Eventbrite, Cvent
- Project management tools: Asana, Trello
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Data-driven decision making
- Continuous learning and improvement
- Flexible and adaptable approach to work
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a data-driven approach to decision making and problem-solving?
- Are you open to continuous learning and improvement in your role?
- Do you have strong communication and interpersonal skills, with the ability to build and maintain effective working relationships?
ASSUMPTION: Objective Corporation values candidates who align with their company values and work style, as this contributes to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Working with tight deadlines and competing priorities
- Adapting to a fast-paced and ever-changing work environment
- Developing and maintaining strong relationships with internal and external stakeholders
- Continuously learning and staying up-to-date with the latest marketing trends and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Field Marketing roles may differ from other marketing roles in their focus on event management and customer engagement
- In the GovTech industry, Field Marketers may work closely with public sector organizations to understand their unique needs and challenges
- Career progression in field marketing may include roles such as Senior Field Marketing Manager, Marketing Director, or specialized marketing functions
ASSUMPTION: Understanding the unique aspects of field marketing and how it compares to other marketing roles can help candidates determine if this is the right career path for them.
📝 Sample Projects
- Planning and executing a customer event or conference to drive brand awareness and customer engagement
- Developing and implementing a targeted email campaign to generate leads and support sales pipeline growth
- Collaborating with the sales team to create and deliver a co-marketing webinar or content asset
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives a Field Marketer may work on, demonstrating the role's focus on customer engagement, lead generation, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support the company's overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates a candidate's interest in the role and provides valuable insights into the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for the interview by researching the company, its products, and the GovTech industry
- Follow up with the Talent Team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
