📌 Core Information
🔹 Job Title: Field Marketer
🔹 Company: Latitude Inc
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full Time
🔹 Category: Staffing and Recruiting
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Proactive lead generation through field visits and event representation
- Direct customer engagement and relationship building
- Site inspections, data collection, and service delivery documentation
- Collaboration with internal teams and external parties
ASSUMPTION: This role requires a high level of self-motivation and strong communication skills, as the Field Marketer will often work independently in the field.
📋 Key Responsibilities
✅ Proactively generate leads by visiting potential project areas and engaging with residents
✅ Identify and assess areas affected by specific events or conditions, and communicate solutions to prospective customers
✅ Provide temporary protective solutions, follow established procedures, and communicate with internal teams
✅ Collect and submit material samples or data as part of internal processing or evaluation workflows
✅ Conduct site inspections, complete necessary documentation, and upload relevant information and photographs to internal systems
✅ Attend meetings with external parties, assist with evaluations, and provide relevant updates to internal systems
✅ Perform minor repairs or service demonstrations, document actions thoroughly, and maintain photographic records
✅ Initiate one-on-one contact with potential clients, effectively communicate the organization’s value proposition, and ensure each home visit includes direct interaction or informational material distribution
✅ Represent the organization at trade shows, community events, or other promotional opportunities, and assist with planning, setup, engagement, and lead collection
✅ Maintain accurate records of activities, leads, and customer interactions, provide regular feedback to management, and identify areas for improvement or growth
ASSUMPTION: This role involves a significant amount of travel and requires a valid driver's license and reliable transportation.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 0-2 years of relevant experience
Required Skills:
- Proven ability to generate leads and build relationships
- Excellent communication and interpersonal skills
- Strong problem-solving abilities
- Proficiency in data collection and documentation
- Familiarity with site inspections and service delivery processes
- Ability to work independently and manage time effectively
- Valid driver's license and reliable transportation
Preferred Skills:
- Experience in sales or marketing
- Fluency in a second language
- Knowledge of the local market and industry trends
ASSUMPTION: While a degree is preferred, relevant experience and a strong skill set may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $45,000 - $46,000 per year
Benefits:
- Opportunity for commissions
Working Hours: Full-time, 40 hours per week, with flexible scheduling based on event and project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing and sales roles in the Delaware area.
📌 Applicant Insights
🔍 Company Context
Industry: Latitude Inc operates in the staffing and recruiting industry, focusing on human resource consulting, information technology, and various staffing solutions.
Company Size: Latitude Inc is a small company with 11-50 employees, which may offer a more personal and collaborative work environment.
Founded: Latitude Inc was founded in Hanover, MD, and has since expanded to include an office in Winter Park, FL.
Company Description:
- Latitude Inc provides consulting services to various industries, including technology, engineering, scientific, and communications, in both the private and public sectors.
- The company offers contract, contract-to-hire, and direct placement personnel services to clients in the Beltway Corridor, Washington DC, Maryland, and Northern Virginia regions, as well as nationwide clients.
- Latitude Inc differentiates itself through the experience of its owners and the talent and professionalism of its employees, ensuring cost efficiency and successful results for clients.
Company Specialties:
- Human Resources Consulting
- Information Technology
- Staffing (Contract, Contract-to-Hire, Permanent)
Company Website: http://www.latitudeinc.net
ASSUMPTION: Latitude Inc's focus on various industries and staffing solutions may provide opportunities for career growth and diversification within the company.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for new graduates or individuals with limited professional experience.
Reporting Structure: The Field Marketer will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This role requires a significant amount of travel and on-site work, with flexible scheduling based on event and project needs.
Growth Opportunities:
- Progression to a senior marketing or sales role within the company
- Expansion into other areas of the business, such as human resources consulting or information technology
- Opportunities to work with diverse clients and industries, fostering personal and professional growth
ASSUMPTION: As a small company, Latitude Inc may offer more opportunities for growth and advancement than larger organizations, where career progression may be slower.
🌍 Location & Work Environment
Office Type: Latitude Inc has multiple office locations, with the primary headquarters in Hanover, MD, and an additional office in Winter Park, FL.
Office Location(s): 7250 Parkway Drive Suite 240, Hanover, MD 21076, US; 125 E. 13th St., St. Cloud, FL, 34769, US; 10616 Beaver Dam Rd Suite N3, Hunt Valley, MD 21030, US
Geographic Context:
- Wilmington, Delaware, is located in the northeastern United States, with a population of approximately 70,000 people.
- The city is known for its historic sites, cultural attractions, and proximity to major metropolitan areas like Philadelphia and Baltimore.
- Wilmington offers a mix of urban and suburban living, with various neighborhoods and housing options available.
Work Schedule: Full-time, 40 hours per week, with flexible scheduling based on event and project needs
ASSUMPTION: The work environment may vary depending on the specific office location and the nature of the projects and events the Field Marketer is involved in.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving abilities
- Lead generation and sales techniques
- Adaptability and time management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your ability to generate leads and build relationships through specific examples or achievements
- Showcase your strong communication and interpersonal skills through clear and concise writing
- Prepare questions to ask the interviewer about the company, the role, or the industry to demonstrate your interest and engagement
ATS Keywords: Lead generation, relationship building, customer engagement, site inspections, data collection, event representation, sales, marketing, communication, problem-solving, time management
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager or the human resources department.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Data collection and documentation tools (e.g., Google Forms, SurveyMonkey)
- Photography and video equipment for site inspections and event representation
- Company-issued smartphone or tablet for communication and data management
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the nature of the projects and events the Field Marketer is involved in.
👔 Cultural Fit Considerations
Company Values:
- Excellence in service delivery
- Integrity and professionalism
- Collaboration and teamwork
- Adaptability and continuous learning
- Customer focus and satisfaction
Work Style:
- Self-motivated and independent
- Strong communication and interpersonal skills
- Proactive and results-driven
- Adaptable and flexible
- Ability to work effectively in a team environment
Self-Assessment Questions:
- Do you possess strong communication and interpersonal skills, and can you effectively engage with customers and prospects?
- Are you self-motivated and able to work independently, with a strong sense of initiative and drive?
- Can you adapt to various work environments and situations, and maintain a positive and professional demeanor?
- Do you have a proven track record of generating leads and building relationships, and can you demonstrate your ability to do so in this role?
ASSUMPTION: As a small company, Latitude Inc may place a strong emphasis on cultural fit and alignment with company values, as employees may have more direct and frequent interactions with one another.
⚠️ Potential Challenges
- Working independently in the field, with limited supervision and guidance
- Meeting and exceeding lead generation and sales targets
- Managing time effectively and balancing multiple priorities and projects
- Adapting to various work environments and situations, including customer homes, events, and trade shows
- Dealing with rejection or resistance from potential customers or prospects
ASSUMPTION: The specific challenges faced in this role may vary depending on the individual's skills, experiences, and the nature of the projects and events they are involved in.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position may offer more independence and self-motivation, as the Field Marketer will often work independently in the field
- In the staffing and recruiting industry, this role may provide opportunities to work with diverse clients and industries, fostering personal and professional growth
- Career progression in this role may involve transitioning to a senior marketing or sales role within the company, or expanding into other areas of the business, such as human resources consulting or information technology
ASSUMPTION: The specific comparisons and contrasts between this role and similar positions may vary depending on the individual's skills, experiences, and the nature of the projects and events they are involved in.
📝 Sample Projects
- Conducting a site inspection and documenting the findings for a potential client
- Representing the company at a trade show or community event, and generating leads through effective engagement with attendees
- Developing and implementing a targeted lead generation campaign for a specific client or industry
ASSUMPTION: The specific projects and tasks assigned to the Field Marketer may vary depending on the company's needs, the nature of the projects and events they are involved in, and the individual's skills and experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall success of the company, and what are the key performance indicators (KPIs) for this position?
- What opportunities are there for growth and advancement within the company, and how does this role fit into the larger organizational structure?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
- How does the company support the professional development and growth of its employees, and what resources are available to help me succeed in this role?
ASSUMPTION: The specific questions asked during the interview may vary depending on the individual's skills, experiences, and the nature of the projects and events they are involved in.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, and demonstrate your ability to generate leads and build relationships
- Prepare questions to ask the interviewer about the company, the role, or the industry to demonstrate your interest and engagement
- If selected for an interview, be prepared to discuss your lead generation and sales techniques, as well as your adaptability and time management skills
- Follow up with the hiring manager or human resources department within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
